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There is a scarcity of research regarding the process of introducing market orientation into the not-for-profit sector. Understanding this process would greatly assist the not-for-profit sector, which is under increasing pressure to obtain funds to operate and offer appropriate services. In this article, we examine the successful introduction of market orientation into three Australian charities and identify the stages of implementation. The introduction of market orientation is analyzed from a discourse transformation perspective and a praxis framework is developed. This is amongst the first studies examining the transition to a market orientation discourse within charity organizations and the first study to develop a praxis framework to guide managers. The study also pioneers a discourse transformation perspective in market orientation research. The article thus extends our knowledge of market orientation within the not-for-profit sector and increases understanding of practitioner engagement in marketing activities. 相似文献
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Modelling real-time online information needs: A new research approach for complex consumer behaviour
Abstract A major challenge for online vendor website operations is serving information that meets visitor needs at a given point in their purchase process. The problem arises from the complexity of human behaviour, as well as changing needs with the evolution of consumer knowledge and skills through the purchase process. The most difficult element, however, is determining the effects of information provided on the site, as well as from other sources that the consumer may access, and anticipating resulting consumer needs. This paper discusses the contributions and limitations of current modelling techniques and utility studies of online consumer information to model consumer needs in real time. An alternative basis for real-time customer need appraisal is proposed using clickstream and customer input data combined with online information utility to enable more effective information serving. This requires further academic research and changes in practitioner online marketing operations. 相似文献
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Elias Bengtsson 《Journal of Business Ethics》2008,82(4):969-983
This article contributes to the literature on national varieties of socially responsible investment (SRI) by demonstrating
how Scandinavian SRI developed from the 60s and onwards. Combining findings on Scandinavian SRI with insights from previous
research and institutional theory, the article accounts for the role of changes in societal values and norms, the mechanisms
by which SRI practices spread, and how investors adopt and transform practices to suit their surrounding institutional contexts.
Especially, the article draws attention to how different categories of investors act as institutional entrepreneurs during
specific historical periods, and how these roles come to shift as institutional rule systems of varying societal levels change.
Thus, the insights gained are useful in the future research agenda concerned with advancing knowledge on idiosyncrasies and
commonalities of national SRI manifestations, and to understand the reasons underlying such characteristics. 相似文献
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Journal of Regulatory Economics - The X in CPI-X regulation aims to adjust price or revenue allowances to changes in total factor productivity and input prices. If calculated correctly, both terms... 相似文献
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Many transitional as well as developing economies have retained large elements of state ownership in some sectors. This paper analyzes the effects of piecemeal reforms in a small open economy in which the state enterprises’ employment and output decisions are the result of bargaining between the state treasury and enterprise “insiders.” Competition policy enhances welfare; privatization in a sector protected from foreign competition increases (lowers) welfare if state enterprises care more (less) for wage raises than for employment increases; and a small increase in the import quota has the usual welfare-ambiguous effects. A free-trade policy maximizes national welfare. 相似文献