Medien- und Kommunikationswissenschaft als Hauptfach: Die Göttinger Universität stärkt mit dem neu gegründeten Zentrum für interdisziplinäre Medienwissenschaft (ZIM) ihre Medienkompetenz

Ohne Zusammenfassung     

Decomposing service exports adjustments along the intensive and extensive margin at the firm‐level

Using a panel data set of Austrian service exporting firms this paper examines the determinants of service exports at the firm/destination country level. We implement a random effects Heckman sample selection firm‐level gravity model as well as a fixed effects Poisson model. Expected firm‐level service exports are decomposed into the intensive and extensive margins of adjustment as a response to counterfactual changes. We find market demand to be a key determinant. Results also suggest high service export potentials due to regulatory reform in partner countries within the EU. Adjustments at the extensive margin only play a marginal role. Increases in firm size as well as changes in distance related costs are most effective in developing new export relationships in services.     

Understanding Preferences for Dietary Supplements and Fortified Food during Pregnancy: A Discrete Choice Experiment

Using a discrete choice experiment, we examine pregnant women’s preferences to determine the relative importance they place on product attributes when choosing between nutritionally fortified food and beverage products, and supplement tablets. The choice experiment was included in a cross-sectional web-based questionnaire completed by 857 pregnant Australian women. Latent class analysis identified four distinct consumer segments: ‘Nulliparous information seekers’ (42% of sample), ‘Lower-income milk-lovers’ (22%), ‘Older multiparous tablet users’ (16%), and ‘Young juice-lovers’ (20%). While nutrient levels were a strong driver of choice in the largest segment, over one-third of pregnant women were not influenced by levels of recommended nutrients (folate or iodine) in supplement products. Pregnancy supplements endorsed by a reputable government science agency were most appealing in three of the segments. The information gained regarding product preferences of different consumer segments can aid in targeting pregnant women and those planning pregnancy with more appropriate nutrition information, advice, and products.     

Absorbing partner knowledge in R&D collaborations – the influence of founders on potential and realized absorptive capacity

We investigate whether founder participation in research and development collaborations enhances the two dimensions of absorptive capacity (ACAP): potential ACAP and realized ACAP. Based on a longitudinal firm-patent dataset of over 700 collaborations, and using a novel measure of ACAP, we find that founder involvement enhances potential ACAP provided the knowledge bases of focal firm and partner are related. Once knowledge has been absorbed, founder involvement increases realized ACAP irrespective of relatedness. Thus, we highlight the merit of treating the dimensions of ACAP separately by showing differing effects of founder involvement. Our paper emphasizes the outstanding role founders play in the R&D process of their firms. Firms should consider carefully the allocation of team members to R&D projects because team members differ with respect to their ACAP.     

Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

Management Review Quarterly - An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing relationships and regulating...     

Expenditure-Based Segmentation of a Mountain Destination Tourist Market

Although tourism is one of the most dynamic economic activities worldwide, few studies have been conducted on the potential role of market segmentation based on visitors' expenditure level at the destination in order to define strategies for maximizing the economic benefits of tourism for local destinations. This study extends the research undertaken in this area by identifying different clusters of visitors, in a Portuguese mountain destination, according to the level and patterns of visitors' expenditure during the visit. Four distinct segments were identified and show statistically significant differences regarding their economic relevance for the destination, sociodemographic profile, and trip behavior. This study contributes to the discussion of analytical marketing tools available in the context of destination planning, aiming at the definition of strategies that may maximize the economic contribution of tourism for local economic development.     

Understanding co-operative innovative activity: evidence from four European countries

We investigate co-operative innovative activity in four major European countries, France, Germany, Spain and the UK, using internationally comparable firm-level data for manufacturing and service sectors. We examine the roles of knowledge flows, cost- and risk-sharing and public financial support in firms’ decisions to collaborate. Our results suggest that firms which place greater value on external information flows are more likely to co-operate with the research base than with other firms and that firms facing appropriability problems are more likely to co-operate with the research base and with upstream and downstream firms than with direct competitors. We find evidence for Spain to suggest that firms collaborate to overcome risks and financial constraints. We also find that receipt of public support is positively related to undertaking collaborative innovation. In line with the focus of policy, this relationship is strongest for co-operation with the research base.     

Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions

When advertising functional foods, whether these are in solid or liquid form, marketers can choose different appeal types in combination with different endorser characteristics. In this research study, the authors examine how the credibility of such an ad and purchase intentions for the advertised product are influenced by the physical body size of the endorser and the appeal type used. Based on a 2 × 2 full factorial design, they find that in an ad for an energy drink, endorser body size has an effect on both of these dependent variables, while no differences are found between a functional and an emotional appeal.     

Representations of coastal risk (erosion and marine flooding) among inhabitants of at-risk municipalities

As part of an interdisciplinary research programme on coastal risks, a combined environmental psychology–geography approach was used to study representations of coastal erosion and sea flooding among inhabitants of coastal areas. The relationship between these representations and place, or more specifically sense of place, will initially be examined, followed by individuals’ preferred risk adaptation strategies. Face-to-face interviews were conducted with 894 inhabitants from five coastal municipalities in Brittany. Results show that coastal risks are not a top priority for respondents. Paying particular attention to respondents who spontaneously cited coastal rather than other risks or no risk, we show that their relationship to place differs from the other respondents, as do their preferred adaptation strategies. These results lead to a better understanding of attitudes towards coastal risks among inhabitants of at-risk areas and provide more in-depth knowledge on coastal zone vulnerability.     

The influence of terrorism risk perception on purchase involvement and safety concern of international travellers

Abstract

Using a sample of 600 international tourists travelling in Portugal, Spain and Italy, this study identifies key issues related with terrorism, risk perception, involvement and safety concerns of international tourists. A structural equation model reveals that tourists are motivated to acquire information about terrorism in the media, revealing attention to and interest in news regarding this topic, which in turn influences directly their risk perception. This risk perception influences directly the tourist’s involvement in trip planning, specifically information seeking before and during the trip. Tourists’ risk perception and involvement finally influences their safety concern. Discussion centres on the implications of this model for both theory and tourism management strategies. Last, recommendations are proposed to tourism service and destination managers and promoters regarding ways to deal with terrorism and tourists’ safety concerns.