The student attitudes towards digital and conventional drawing methods in environmental design studios and the impact of these techniques on academic achievement in the course

International Journal of Technology and Design Education - In recent years, technological advances had an impact on the field of education, and computer technologies were started to be used mainly...     

How brand awareness relates to market outcome, brand equity, and the marketing mix

Combining survey data with real-market data, this research investigates brand awareness from three perspectives. This study examines the relation between brand awareness and market outcome and explores the relation between brand awareness and brand equity. The study also investigates the effects of marketing mix elements on brand awareness. Results reveal consumers' brand usage experiences contribute to brand awareness, implying experience precedes awareness in some contexts. The results also confirm positive association between brand awareness and brand equity. Lastly, the current work demonstrates the importance of distribution and price promotion in building brand awareness in a consumer-packaged goods category.     

Household food consumption in Turkey: a reply

We reply to the Comment by Drichoutis et al. regarding somemethodological and estimation issues arising from our paper.In particular, we compare the elasticities reported in the originalpaper with those obtained using estimation procedures suggestedby Drichoutis et al. We find that the differences are very small.     

Household food consumption in Turkey

This paper analyses Turkish household food consumption, usingdata from the 2003 Turkish Household Expenditure Survey. A completedemand system is estimated taking into account demographic differencesand zero consumption. The highest expenditure elasticity isfound for the meat and meat products group, suggesting thatits demand will grow faster than the demand for other productsas the economy develops and income increases. Demand is moreprice-responsive for fats and oils and non-alcoholic beveragesthan all other food products. Regional and seasonal differencesand socio-demographic factors are as important as the conventionaleconomic variables in explaining observed differences in thehousehold's food consumption patterns in Turkey.     

Sovereign default, private sector creditors, and the IFIs

The data reveal that emerging market sovereign borrowing from International Financial Institutions (IFIs) is small, intermittent and countercyclical compared to that from private sector creditors. The IFI loan contracts offered to sovereigns differ from the private ones in that they are more enforceable and have conditionality arrangements attached to them. Taking these contractual differences as given, this paper builds a quantitative model of a sovereign borrower and argues that better enforceability of IFI loan contracts is the main institutional feature that explains the size and cyclicality while conditionality accounts for the intermittency of borrowing from the IFIs.     

An integrative approach to relationship marketing,customer value,and customer outcomes in the retail banking industry: a customer-based perspective from Turkey

Given how important it is to provide superior value to customers and to maintain customer loyalty for a sustainable competitive advantage, the aim of this paper is to examine the relationships among relationship marketing components of – trust, competency, commitment, communication, and conflict handling, – relationship investment, relationship quality, perceived customer value, satisfaction and loyalty in an integrated framework in the Turkish retail banking industry. Unlike previous studies, this research extends the literature by analysing affective as well as cognitive dimensions in the same model with a holistic view by simultaneously examining the direct and indirect effects of the related concepts. The distinctive nature of this study is its evaluation of customer satisfaction and loyalty from the perspective of actual consumers. The research model was tested using data collected from 685 retail banking customers by applying structural equation modelling. The findings show that relationship marketing induces loyalty through relationship quality, customer value, and satisfaction, which are mainly provided by trust, communication, and relationship investment. Furthermore, relationship investment and relationship quality are the most important factors in the development of customer value, satisfaction, and loyalty. The emotional value dimension, which captures the affective aspects of perceived value, has the strongest effect on both satisfaction and loyalty.     

Das Recht der Versicherungsvermittlung

The European single market and its legal harmonization and integration are important for the law of insurance and particularly for the process of mediation and of the intermediaries. Especially the EU Insurance Mediation Directive (IMD 1) from 2002 stated all essential principles and rules for insurance mediators. This European directive lead to a more convergent and consistent level of regulation in the whole EU. Therefore it was interesting to analyze in a comparative session on Turkish and German law if there has been any influence of the EU regulation on insurance mediation on Turkish law. The following article gives an overview both of the similarities and differences of the Turkish and the German codifications on the law of insurance intermediaries. More than one would expect the essentials are still similar in a wide range.     

Sustainable product disposal: Consumer redistributing behaviors versus hoarding and throwing away

Business strategies involving sustainable product disposal have focused mostly on technical aspects but neglected to adequately incorporate the nature of consumers' behavior. The current study addresses this void. We study consumer product disposal behavior and subsequently offer insights to businesses on how to incorporate consumer input into their strategic decision making in the light of opportunities to mitigate environmental impacts. Consumers' redistributing of unwanted but still useful products to others by reselling, passing along, or donating, rather than hoarding or throwing away, contributes to product lifetime extension and waste management. We study factors influencing product redistribution and explore profile of consumers who engage in various disposal behaviors. Findings from two online surveys, on mobile phones and sunglasses, reveal that specific waste attitudes, that is, waste minimization and waste aversion, rather than general environmental concern, are key determinants of product redistribution choice. Product cost is positively related to reselling and giving behaviors. Furthermore, product quality and product self-image congruency significantly reduce the odds of throwing away. The method of product redistribution is also influenced by consumers' demographic characteristics including age, education level, and income. This paper advances extant literature on product disposal from the perspective of the consumer and provides input into development of business strategies that incorporate consumers' sustainable disposal behaviors. We also offer input to policy makers on how to curb or delay waste and pollution.     

Emerging market business cycles: Learning about the trend

Emerging market business cycles feature a higher variability of consumption relative to output and a strongly countercyclical trade balance. An equilibrium business cycle model in which agents learn to distinguish between the permanent and transitory components of total factor productivity shocks using the Kalman filter accounts for these features. Calibrated to Mexico, the model accounts for the behavior of consumption and the trade balance for a wide range of variability and persistence of permanent shocks relative to transitory shocks. Estimation for Mexico and Canada suggests more severe informational frictions in emerging markets than in developed economies.     

How the presence of low-cost carrier competition scheduling differentiation

This study explores the relation between airline market structure and schedule differentiation. Using a location theory framework applied to product differentiation over the time scale, the analysis relates the level of competition, and the presence of low-cost carriers in non-stop US markets to schedule clustering. As expected from theory, it is found that schedule clustering increases with competition, resulting in reduction in product differentiation. It is also found that this tendency is lower in the presence of low-cost carriers and when there is a strong hub effect where dominant hub airline own, rather than compete with their feeder subsidiaries.