Quality of service and segmentation in the MICE industry: An approximation based on fuzzy logic

This article aims to evaluate the service quality experienced at academic conferences held at the Universidad Técnica Particular de Loja in Ecuador. Our approach is based on fuzzy logic and ideal solutions to calculate a global attendee satisfaction index for specific market segments: Gender, nationality, and age. Current literature on the service quality experienced by conference attendees is still scarce. Our results show that the analyzed segments experience varying levels of satisfaction, and that the more influential attributes to each of them are also different. Our results can be applied to improve the competitiveness of Loja and that of Universidad Técnica Particular de Loja.     

Estimating the long-run effects of socioeconomic and meteorological factors on the domestic tourism demand for Galicia (Spain)

Tourism is one of the more important sectors for the economy of Galicia (northwest of Spain). The aim of our study is to quantify determinants of Galician domestic tourism demand and their impacts. Additionally, confidence intervals for these impacts are calculated by bootstrapping data. The results show that income, Eastern vacations and the celebration of the Holy Year of the Apostle Saint James have had a relevant positive impact on tourism. There is also a significant positive connection between a meteorological phenomenon, the North Atlantic Oscillation (NAO), and tourism demand. On the other hand, the differential rates of inflation between Galicia and the rest of Spain and the 2008 economic crisis have had a negative effect.     

Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona

The objective of this paper is to analyze the loyalty of tourists to urban tourism destinations, studying the differences existing on the basis of nationality of origin. The review of the academic literature identified perceived value and satisfaction as antecedents of loyalty. A theoretical model was constructed which was tested empirically with a total of 927 surveys of Italian and American tourists in the city of Barcelona. In the study of the data, structural equation models (SEM) were used, by means of a multi-group analysis. The empirical results show that the causal relationships among perceived value, satisfaction and loyalty and the moderating effect of nationality are partially confirmed. This study contributes to better knowledge of the processes that lead tourists to be loyal to an urban tourism destination.     

Gay tourism in a sun and beach destination

Gay tourism is seen as an attractive business opportunity for many destinations. However, there is a lack of research at identifying the resources necessary for success in this type of tourism. This work is aimed at filling this gap by using the premises of the resource based view and transfers them to the analysis of territories to identify the valuable resources that are required for a sun and beach destination to attract gay tourists. To this end, this study has focused on a gay tourism sub niche, tourists lodged in gay-exclusive resorts in Gran Canaria. In order to confirm the validity of this approach, the relationship between the satisfaction of gay tourists and the condition of the valuable resources was studied by means of a robust statistical new method, namely Bayesian model averaging. That method permits the inclusion of uncertainty in the theoretical models that determine destination competitiveness, thus reducing many of the problems that arise in the application of the more conventional statistical methods in this type of analysis.     

Cultural Tourism And Flamenco In The City Of Cordoba (Spain)

Flamenco is a tourist product that can attract many visitors from around the world, and the city of Cordoba (Spain) has an important role in the origins of flamenco. This work studies whether the satisfaction of cultural tourists who visit the city can be influenced by cultural offers related to flamenco. To achieve this objective, fieldwork was carried out based on 709 surveys conducted in the most important flamenco “tablaos” (stages) of the city. The techniques of factorial analysis and linear adjustment were used. The results show that flamenco can be a product that complements the satisfaction of cultural tourists.     

Evolution of indigenous tourism among the Lacandon of Chiapas: an application of Weaver’s model

ABSTRACT

In this paper, Weaver’s six-stage indigenous tourism model is applied to the Lacandon Maya (Hach Winik) of Chiapas, Mexico. Based on a comprehensive review of the anthropological and historical literature on this indigenous group, combined with longitudinal ethnographic and collaborative research performed with tourism entrepreneurs, the Lacandon tourism experience is assessed from the pre-European period until present. By analysing a case study of indigenous tourism in Mexico, a developing country in another geographical region and with a different colonial past, this work supplements Weavers’ perspective. The results show that the fourth and fifth stages of Weaver’s model coincide in this case study, while the sixth stage is still incomplete. Although the Lacandon case has its peculiarities and bearing in mind that several different factors should be considered in the Latin American context, the model proves to be an interesting tool for indigenous tourism analysis in developing countries.     

Place attachment,host–tourist interactions,and residents’ attitudes towards tourism development: the case of Boa Vista Island in Cape Verde

A clear understanding of residents’ attitudes towards tourism development and its determinants is a crucial pillar for designing tourism development strategies to promote sustainable development. The literature on the influence of host–tourist interactions and place attachment on residents’ attitudes towards tourism development in developing countries is still scarce. To extend knowledge in this field, this study aims at developing and testing a structural model to examine direct and indirect causal effects of place attachment, host–tourist interaction, and perceived positive and negative tourism impacts on the residents’ attitudes towards tourism development in an island tourism destination – Boa Vista Island in Cape Verde. Results suggest that the residents’ attitudes are positively affected by place attachment, host–tourist interaction, and perceived positive impacts; and negatively affected by perceived negative impacts. Host–tourist interaction emerges as the strongest (direct and indirect) determinant of the residents’ attitudes towards tourism development. Moreover, although both positive and negative perceptions of tourism impacts have significant impacts on the residents’ attitudes, the influence of the former is stronger than that of the latter. The paper ends with relevant theoretical and practical implications to promote positive residents’ attitudes towards tourism development in Boa Vista.     

In and out of everyday life through film experiences: an analysis of two social spaces as leisure frames

The new information and communication technologies have made it possible to view films in different spaces. Using the symbolic interactionist framework as a frame of analysis, we interpret the meaning of the two experiences of viewing technology-mediated films in the home and in the cinema. We conducted field research during the first half of 2009, digitally recording 16 interviews with research participants living in Barcelona (Spain). The interviews were transcribed verbatim with the help of voice-recognition software. Reports from our research participants indicate that individuals considered only the cinema experience to be a true leisure activity, while the home experience was interpreted as a routine recreational activity. Therefore, the meanings of the film-viewing activity were associated with the symbolic properties of the frames of interpretation. Finally, we discuss the implications of these findings for the home as a unified centre where shared meanings are co-produced by family members.     

Identifying micro-destinations and providing statistical information: a pilot study in the Canary Islands

Municipalities and regions are often used as an object of tourism analysis at the subnational level. This occurs because administrative borders are used to implement tourism policies and collect statistical information. However, administrative boundaries may not always be suitable for studying tourism destinations at a local level. Sometimes, particularly in high-density tourism destinations, several differentiated tourism areas occupy a single municipality; tourism areas may, and often do, extend beyond municipal boundaries and tourism destinations may not occupy the whole of the municipal area. As such, a new level of analysis is often required: the micro-destination. There are few tourism concepts as imprecise as that of the destination. Therefore, the process of identifying and establishing the boundaries of a micro-destination is by no means a straightforward one. This paper presents six criteria for establishing the boundaries of this type of tourism area. Of these six, the two primary criteria used are: the concentration of tourism establishments; and tourism typologies and supply characteristics. These criteria have been applied as part of a pilot study in the Canary Islands. Statistical information for nine micro-destinations is generated using the geolocation of tourism establishments together with information obtained from both supply-side and demand-side surveys.