Interaction effects in software piracy

The paper presents an exploratory attempt to analyse self-reported leniency toward software piracy systematically, using an approach based on empirical factors, rather than ethical factors. The empirical factors studied were: (i) social acceptance of software piracy; (ii) the cost of original software; (iii) urgency of the subject's need for software; (iv) availability of original software; (v) knowledge of computer software copyright law; (vi) gender; (vii) monthly household income; and (viii) education level. It provides new insights to software companies and government officials who are developing programmes to promote the concept of anti-piracy among software consumers. This is also the first exploratory research to study the interaction effects among factors influencing the reported leniency towards software piracy, at the individual level.     

An exploratory look at supermarket shopping paths

We present analyses of an extraordinary new dataset that reveals the path taken by individual shoppers in an actual grocery store, as provided by RFID (radio frequency identification) tags located on their shopping carts. The analysis is performed using a multivariate clustering algorithm not yet seen in the marketing literature that is able to handle data sets with unique (and numerous) spatial constraints. This allows us to take into account physical impediments (such as the location of aisles and other inaccessible areas of the store) to ensure that we only report feasible centroid paths. We also recognize that time spent in the store plays an important role, leading to different cluster configurations for short, medium, and long trips. The resulting three sets of clusters identify a total of 14 “canonical path types” that are typical of grocery store travel, and we carefully describe (and cross-validate) each set of clusters. These results dispel certain myths about shopper travel behavior that common intuition perpetuates, including behavior related to aisles, end-cap displays, and the “racetrack.” We briefly relate these results to previous research (using much more limited datasets) covering travel behavior in retail stores and other related settings.     

The importance of structure and process to strategy implementation

A study involving over 200 senior managers demonstrates that overall firm performance is strongly influenced by how well a firm's business strategy is matched to its organizational structure and the behavioral norms of its employees. The authors identify a taxonomy comprised of four different combinations of structure/behavior types, which they label as: Management Dominant, Customer-Centric Innovators, Customer-Centric Cost Controllers, and Middle Ground. These alternative structure/behavior types are then matched with specific business strategies (i.e., Prospectors, Analyzers, Low Cost Defenders, Differentiated Defenders) in order to identify which combination(s) of structures and behaviors best serve to facilitate the process of implementing a specific strategy.     

Rights and risks

A satisfactory normative theory of acceptable risk would be useful in resolving current disputes over government safety regulation of the workplace, consumer products, and technology. Alan Gewirth has attempted to develop such a theory, arguing from the individual's right not to be harmed by the risk-imposing activities of others. His theory is analyzed in detail, and the difficulties faced by such rights-based (deontological) approaches are pointed out. It is argued that a satisfactory theory will not be of a simple rights-based form. Reason is also given for doubting that it will be of a simple utilitarian form. Eric Von Magnus is Assistant Professor of Humanities at the University of New Haven, and Fellow at the Center for the Study of Values, University of Delaware. His most important publication is: Risk, State, and Nozick, Midwest Studies in Philosophy, Vol. 7, Social and Political Philosophy.The author gratefully acknowledges support from the Rockefeller Foundation and the Center for the Study of Values, University of Delaware.     

Marketing Mechanisms Used for Summer Food Service Programs

ABSTRACT

The aim of this research was to determine the mechanisms/channels used for marketing the Summer Food Service Program (SFSP), a federal program that provides free, nutritious meals to children during the summer months. This study utilized a multiple-site, exploratory case study design of 16 sites from seven states and Washington, DC. Data were gathered using various methods: conducting structured interviews with SFSP administrators, administering a short survey about the SFSP, and researchers’ observations of mealtime and marketing displays. Utilizing the Process Model for Customer Journey and Experience coding framework, we examined 107 marketing elements of SFSP on the basis of type of promotional mix, purchase phases, and interaction of consumer experience touch point types. Findings suggest SFSPs primarily use paid advertising and public relations as preferred marketing mix channels of SFSPs. Furthermore, findings suggest that SFSPs utilize a variety of promotional mix elements in the preconsumption and consumption phases of the customer journey but not in the postconsumption phase. Findings also revealed SFSP operators favor brand-owned and partner-owned customer touch points in the customer journey.     

Modeling Group Preferences Using a Decompositional Preference Approach

This article examines an extension of the decompositional, conjoint, or stated-preference approach to model group decisions. In the conventional approach, only one member is chosen to be the group's representative and provide answers for the group as a whole. In this study, all group members are brought together and asked to jointly complete a conjoint preference experiment. The hypothesis is tested that this joint group approach predicts group behavior better than the conventional approach with representatives. The paper presents the estimated part-worth utilities of the group model and compares preference structures of individual group members and groups. Finally, group preference models are tested to determine whether they outperform representative-based preference models in terms of the ability to correctly predict the group preferences for new alternatives. These analyses are performed in the context of residential preferences of co-ops, which are groups of young people, usually not partners, who live together in owner-occupied houses.     

Downsizing and productivity growth: Myth or reality?

The conventional wisdom is that the rising productivity in the U.S. manufacturing sector in the 1980s has been driven by the apparently pervasive downsizing over this period. Aggregate evidence clearly shows falling employment accompanying the rise in productivity. In this paper, we examine the microeconomic evidence using the plant level data from the Longitudinal Research Database (LRD). In contrast to the conventional wisdom, we find that plants that increased employment as well as productivity contribute almost as much to overall productivity growth in the 1980s as the plants that increased productivity at the expense of employment. Further, there are striking differences by sector (defined by industry, size, region, wages, and ownership type) in the allocation of plants in terms of whether they upsize or downsize and whether they increase or decrease productivity. Nevertheless, in spite of the striking differences across sectors defined in a variety of ways, most of the variance of productivity and employment growth is accounted for by idiosyncratic factors.     

Openness,Ownership, and Regional Economic Growth in Vietnam

ABSTRACT

In this article, we examine the influences of exports, multinational corporations (MNCs), and the share of state-owned enterprise (SOE) production in regional economic growth in Vietnam for the years 1996–2006. Various estimations, without and with considering the endogeneity problem, confirm that exports and the presence of MNCs are influential factors on promoting economic growth. Crucially, provinces with a higher ratio of SOE production have experienced higher economic growth. However, the positive relationship between SOE share and economic growth should be carefully interpreted.     

Productivity spillovers from foreign multinationals and trade protection: firm‐level analysis of Vietnamese manufacturing

This paper examines how the presence of foreign multinational enterprises (MNEs) affects productivity in domestic private firms in Vietnamese manufacturing in 2005–10. The paper also examines how import protection has affected these productivity spillovers and how spillovers from wholly foreign MNEs and joint ventures differ. The most consistent result suggests wholly foreign MNEs impart negative spillovers while joint ventures tend to generate positive spillovers. Theory and random effects estimates also indicate that import protection reduces local firm productivity and weakens the effect of spillovers from all MNEs; but this result is not obtained when a fixed effects estimator is used. Results are similar in samples of labour‐intensive industries, which include close to three fourths of all sample firms, but differ markedly for more capital‐intensive groups.