Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?

The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products are seen as offensive and the reasons they are offensive. The results present some important implications for international marketers.     

Market Valuation and Equity Ownership Structure: The Case of Agency Conflict Regimes

This paper provides further evidence on the link between the firm's performance and the distribution of the common shares between insiders, blockholders and institutions. We endogenize the functional form of the market valuecommon equity structure relationship by using a switching regression methodology. This allows us to observe four distinct ownership structure types that constitute different agency conflict regimes. We provide evidence that supports the notion that investors recognize the existence of such regimes and assess market values differently depending on the type of agency regime the firm operates in. We find that firms with low insider stakes and low blockholder stakes and firms with high insider stakes and high blockholder stakes have the highest agency costs of free cash flow. We also find that the effect of the ownership variables on market values differs across regimes and that there are differences in the monitoring effectiveness of institutional holders and blockholders.     

A Structured Financial Statement Analysis and the Direct Prediction of Stock Prices in Korea

Using a large sample of firms listed on the Korea Stock Exchange, this paper evaluates the usefulness of a structured, programmable financial statement analysis for investment decisions. In doing so, we develop a firm valuation model which links a firm's market value with fundamental variables such as the ability of a firm to generate cash flows, growth potentials, and risk. We predict a firm's intrinsic value directly from an extensive set of financial statement variables which proxy for the theoretical variables implied by the model. We then construct a series of trading strategies with zero net investment (called D-strategies) on the basis of D-values which measure percentage differences between predicted intrinsic values and observed market values. We observe that the market-adjusted and size-adjusted (hedge-portfolio) returns to the most conservative D-strategy turn out to be in the order of 16.92% and 11.44%, respectively,for the 12-month holding period. When our sample is stratified into two sub-samples based on firm size, the D-strategy yields higher excess return for the small-firm sub-sample than for the large-firm sub-sample. The above evidence, taken as a whole, strongly indicates that one can construct a profitable trading strategy by directly predicting intrinsic values through a structured financial statement analysis such as ours.     

The effects of competition and corporate political responsiveness on multinational bargaining power

This paper empirically investigates the effects of competition and corporate political responsiveness on multinational bargaining power. The results indicate that the more intense the competition, the weaker the bargaining power of multinationals vis-à-vis that of host governments. Further, higher corporate political responsiveness plays an increasingly important role in safeguarding the bargaining power position of multinationals as competition intensifies. Implications and future research development are suggested.     

Empirical comparison of just-in-time and stockless materiel management systems in the health care industry

Despite the limitations, this study is the first comparative empirical investigation of two relatively new materiel management systems applied in hospitals. The results show that hospital managers have significantly rated the possibility that more effective use of some materiel management resources can be achieved by adopting either a JIT or stockless system over conventional materiel management systems.     

The Box-Cox transformation-of-variables in regression

The application of the Box-Cox transformation to the dependent and independent variables is discussed. Maximum likelihood and iterative GLS estimators are used and bootstrapping is carried out to compare the bootstrap sample variability with the finite sample variability (RMSE) and improve RMSE estimation. The biases of parameter estimators were shown to be substantial in small samples. The standard errors obtained from the Hessian matrix were a poor measure of the finite sample variability. Thet-ratios of the linear parameter estimators may not be normally distributed in small samples.The authors acknowledge the helpful comments of two referees.     

Admissibility of generalized Bayes estimators in an one parameter nonregular family

Consider an estimation problem under squared error loss in an one parameter nonregular family of distributions with the lower endpoint of the support depending on an unknown parameter. Using Karlin's ([3]) method, sufficient conditions are given for generalized Bayes estimators to be admissible for estimating an arbitrary nonnegative, differentiable, monotone parametric function. The results are then applied to the case when both endpoints of the support of the distribution depend on the parameter . Finally, some examples are subsequently given.Research supported by a grant from Hanyang University, 1989.     

Across the threshold: Role of performance and compatibility in innovative new products' market penetration

Both academicians and practitioners agree that there exists a critical threshold to cross for an innovative new product to be able to achieve ultimate market penetration. In this article, the authors characterize the threshold as depending upon innovation characteristics: performance and compatibility, in particular. Based on the insights from evolutionary games, several numerical simulations are conducted to investigate how the critical threshold changes as each parameter representing the innovation characteristics undergoes a change. The analysis results confirm that relative advantage and compatibility are of critical influence in impacting the threshold and thus the successful market entry. Moreover, the effect size was different depending on the size of the firm's proprietary customer base. Based on the findings, discussion on new product design strategies for companies having different market positions (i.e., new start-up firms, established firms, and incumbent market leaders) is provided.     

Power dependence,diversification strategy,and performance in keiretsu member firms

Conceptualizing the keiretsu as a power‐dependence system, we propose that benefits accruing from keiretsu affiliation differ across member firms, depending on their power in (or dependence on) the keiretsu. By integrating power with governance and internal market perspectives on group affiliation, we develop and find general support for the hypotheses that powerful keiretsu member firms are able to place more emphasis on growth in pursuing product and international diversification, whereas less powerful keiretsu member firms are subject to strong monitoring and emphasize profitability. These findings provide support to the study's proposition that power‐dependence relationships in a keiretsu influence member firms' appropriation of group affiliation benefits in pursuing diversification strategies. Copyright © 2004 John Wiley & Sons, Ltd.