Restoring tourist flows and regenerating city's image: the case of Belgrade

The aim of this research is to examine the effects of the post-1990 transition on the relocation of tourism and changes in the structure of tourism over the last 20 years in Belgrade. Economic and social development altered spatial relations of tourist factors and elements. Apart from the old city core, new tourist zones and directions appeared. Tourist flows and economic challenges influenced the rationalisation of doing business and relocating the hotels outside the central city municipalities. Belgrade has been acknowledged as a low-cost destination of fun and nightlife and the city's new image has attracted more foreign tourists. Both the volume of foreign tourists and their countries of origin have changed significantly over the last several years. However, there have been negligible economic effects on the city's economy, despite this increase in the number of foreign tourists. In conclusion, we examine the implications of new directions in tourism development for the future position of Belgrade as a tourist destination in a competitive European market.     

Return on marketing investments in B2B customer relationships: A decision-making and optimization approach

The basic notion of relationship marketing entails that firms should strive for mutually beneficial customer relationships. By combining relationship marketing theory and operations research methods, this paper aims to develop and demonstrate a managerial decision-making model that business market managers can use to optimize and evaluate marketing investments in both a customer-oriented and economically feasible manner. The intended contributions of our work are as follows. First, we add to the return on marketing literature by providing a first decision-making approach that explicitly assesses the optimization of marketing investments in terms of profitability, effort, and resource allocation. Second, we show how the risk of marketing investments can be assessed using sensitivity analysis. By means of an empirical study the versatility of our decision-making approach is demonstrated by assessing various critical decision making issues for business marketing managers in detail.     

国有商业银行实施现金管理服务的具体构想

客户对银行现金管理服务的需求受经济和技术环境的影响,在不同时期呈现出了不同的特点,银行现金管理服务的内涵和实现手段也随之发生变化.在今后很长的一段时期内,基于电子银行平台开展现金管理服务将是银行现金管理服务的主流.作为银行实施现金管理服务的基础平台,电子银行在现金管理实施中具有独特的优势.从某种意义上讲,商业银行的现金管理业务体现的是一种客户需求、一种银企关系变化和进步的趋势,是一个具有持续发展能力的过程.基于此,国有商业银行实现现金管理要有战略规划,要抓住实施平台和支撑机制这两个重点,分阶段稳步推进.     

Consumer acceptance of wireless finance

M-commerce has been heralded repeatedly as the new service frontier of the millennium. Present market reality, however, seems to be less optimistic. Therefore, the current study explores the factors contributing to the adoption of mobile services in a context of wireless finance. The technology acceptance model was used as a point of departure. For this study, perceived cost, system quality and social influence were added to the model, and the latter two displayed significant effects in the empirical research. Moderating effects of the variables age, computer skills, mobile technology readiness and social influence were investigated, all of which proved to be relevant in the context presented.     

An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

Cause-related marketing (CRM) is an effective marketing tool for promoting corporate social responsibility (CSR) activities and the bulk of campaigns are designed and delivered through collaborative ‘social’ alliances with non-profit organisations (NPOs). The authors seek to uncover some of the factors that explain how firms and NPOs choose their potential partners in the development of their CRM strategy. The rationales for the observed patterns are investigated through semi-structured interviews conducted with managers employed by the UK-based firms and NPOs. The authors find that each party has specific preferences when choosing the particular CRM implementation strategies in different situations, as well as different initial positions when negotiating the formation of the social alliance. This article contributes to our understanding of the CRM implementation strategies and both the company’s and the NPO’s behaviours toward each of the strategies.     

A macroeconomic model and stability analysis by parameters

This article focuses on the New Keynesian multiple-equations small-open-economy macroeconomic model to illustrate deeper relations among model parameters. These relations are more important than the basic values of the parameters because it shows how the system behaves when some changes in the economy occur. The first stage of the analysis introduces a theoretical model. The second stage of the analysis estimates the states and parameters of the model on the quarterly data of the Czech economy. The third stage of the analysis focuses on the transfer function of this model and makes a deeper behavior analysis. In the final stage, the article demonstrates the stability of the model, shown through the impulse functions of the model. This shows response of the macroeconomic model to unanticipated shocks. This paper is part of the research activities for the grant project of GA CR Number 402/02/0393.     

Unified GIS database on cycle tourism infrastructure

Bicycles are used in the Czech Republic for commuting to work and for leisure time activities. This is reflected in the cycle trail administrators' offer to make the existing network denser, design new routes, mark their courses and install a complementary cycle infrastructure.