Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New versus Traditional Focal Actions

Online retailers significantly benefit when consumers use interactive decision aids (IDAs). In this study, we investigate how to best design messages that promote IDA use. Using an extended message framing perspective, we propose that messages about consumers’ traditional action (searching) increase usage intentions more than messages about the new action (IDA use). Results from two experiments confirm that this holds across both high and low involvement categories and in particular when the traditional action frame is combined with a loss outcome. We also demonstrate that familiarity with the message's focal action mediates this effect.     

Accounting for heterogeneity in cross‐country bank efficiency comparisons

In this article, we investigate the significance of the heterogeneity problem in banking efficiency research by using stochastic frontier techniques. The cost frontier function is estimated on a sample of banks from new European Union members from Central and Eastern Europe and the Baltics (CEEB) for the 1998–2007 period. The results imply that environmental variables can only partly control for the presence of heterogeneity in the sample. By employing the ‘true’ random‐effects model as originally proposed by Greene (2005a, 2005b) , the unobserved heterogeneity that is typically associated with the complexity of the banking environment is additionally taken into account. This approach is found to result in considerably smaller differences in average country efficiency levels, which implies that CEEB countries represent a relatively homogeneous group in terms of bank performance.     

Unified GIS database on cycle tourism infrastructure

Bicycles are used in the Czech Republic for commuting to work and for leisure time activities. This is reflected in the cycle trail administrators' offer to make the existing network denser, design new routes, mark their courses and install a complementary cycle infrastructure.     

Meine Antwort an Herrn Prof. Dr. Karel Engliš

Ohne Zusammenfassung     

Functional Foods and the Young

Factors such as raised consciousness about human health, development of the food industry, and medicine and branches of natural science studying the relation between nutrition and health have led to the popularization of foods with proven health effects. Such foods are called functional foods. Although there is growing interest in functional foods, there are several groups of consumers that are, more than others, interested in functional foods. To examine buying behavior and attitudes toward functional food of young consumers (18–30 years old) and to determine the most interested consumers, we conducted a survey using a self-administered questionnaire on a sample of 570 Croatian students. The majority of the respondents purchase functional foods, usually in supermarkets. Apart from taste, the most important functional food attribute is price/quality ratio. Respondents are buying functional foods because they believe that those foods are healthier and safer than other products. Examined market segments were based on respondents’ attitudes toward functional foods. The results of this research could be used in planning further development of the functional foods market for young consumers.     

Restoring tourist flows and regenerating city's image: the case of Belgrade

The aim of this research is to examine the effects of the post-1990 transition on the relocation of tourism and changes in the structure of tourism over the last 20 years in Belgrade. Economic and social development altered spatial relations of tourist factors and elements. Apart from the old city core, new tourist zones and directions appeared. Tourist flows and economic challenges influenced the rationalisation of doing business and relocating the hotels outside the central city municipalities. Belgrade has been acknowledged as a low-cost destination of fun and nightlife and the city's new image has attracted more foreign tourists. Both the volume of foreign tourists and their countries of origin have changed significantly over the last several years. However, there have been negligible economic effects on the city's economy, despite this increase in the number of foreign tourists. In conclusion, we examine the implications of new directions in tourism development for the future position of Belgrade as a tourist destination in a competitive European market.     

The Fed’s TRAP

The article examines if US monetary policy implicitly responds to asset price booms. Using real-time data and a GMM framework we estimate a Taylor-type rule with an asset variable that captures phases of booms and busts in the real estate market. We identify quasi real-time booms and busts using an asset cycle dating procedure. Our analysis yields two main findings. Firstly, the Fed does implicitly respond to asset price booms in the real estate market. Secondly, these responses are typically pro-cyclic and their intensity changes over time.