Wine Tourism as an Opportunity for Tourism Development: Examples of Good Practice in Slovenia

The authors discuss wine tourism activities in the context of general tourism development in Slovenia. The country’s winegrowing areas have developed traditionally important viticulture, a relatively intensive production of typical grape varieties and in some cases also a distinct entrepreneurial spirit, which consequently reflects in tourism and regional development, based on diverse cultural heritage and natural values. Three Slovene wine regions are divided into nine wine districts with their own identities and more or less distinct terroirs. Despite a several centuries’ long tradition and a rich wine culture, it is evident that in national tourism strategies and development plans, wine tourism still does not occupy the position that it probably deserves, although most of the documents stress its potential for local or regional development. On the other hand, the authors recognize a significant interest among winemakers and tourism professionals for strategic cooperation and systematic approach to develop wine tourism in the selected destinations. The authors therefore focus on some paradoxes and emphasize examples of good practice at the national, regional, and local levels.     

The Status of Lobbying in Croatia

The positions of lobbying and the lobbyist, well established in developed democratic societies, are far less clear in transitional countries. The aim of this paper is to present the current status of lobbying in Croatia through a discussion of its reputation in the media, citizens’ attitudes and the perceptions of business sector representatives. For that purpose, three groups of research results are presented. (1) In order to characterize the reputation of lobbying in the media, the results of a quantitative content analysis of information published in daily and weekly newspapers, magazines and on Internet portals are given. (2) To understand the attitudes of citizens to lobbying, the views of the young are considered. (3) Finally, to define perceptions of lobbying in the public sector and business, the results of a survey conducted among 50 employees in government institutions and 50 in the enterprise sector are presented and analyzed.     

Realized volatility transmission: The role of jumps and leverage effects

This paper is the first to employ a multivariate extension of the LHAR–CJ model for realized volatility of Corsi and Renó (2012) considering continuous and jump volatility components and leverage effects. The model is applied to financial (S&P 500), commodity (WTI crude oil) and forex (US$/EUR) intraday futures data and allows new insights in the transmission mechanisms among these markets. Besides significant leverage effects, we find that the jump components of all considered assets do not contain incremental information for the one-step ahead realized volatility. The volatility of S&P 500 and US$/EUR exchange rate futures exhibits significant spillovers to the realized volatility of WTI. Moreover, decreasing equity prices appear to increase volatility in other markets, while strengthening of the US$ seems to calm down the crude oil market.     

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Globalization has substantially transformed the fashion industry. Firms that conduct innovative marketing campaigns for SPA brands, also known as fast fashion, are operating worldwide. Because SPA brands tend to have short trend cycles, corporate profitability is sensitive to consumers' attitudinal changes. The authors of this study establish a theoretical framework by examining research trends related to customer equity at home and abroad by delving into the current state of global SPA brands, defining customer equity, developing customer equity measurements, and conducting empirical analyses. This study uses structural equation models to analyze corporate marketing activity effects on customer lifetime value through brand attitude. Although earlier studies identify customer equity as driving value equity, brand equity, and relationship equity, the authors introduce social network equity as another driver.     

旅游衔接2030年可持续发展目标——文献回顾与未来议程

尽管旅游业被视为落实2030年可持续发展目标（Sustainable Development Goals,SDGs）的重要工具,但很少有研究系统梳理相关文献,导致我们对该领域的研究进展和知识缺口不明确。文章以2015—2021年Web of Science^TM数据库收录的82篇旅游类SSCI期刊文献为样本,旨在通过梳理旅游学术共同体对2030年SDGs的研究响应,揭示研究发展脉络与学术热点,并启发未来研究方向。结果发现：（1）旅游衔接2030年SDGs研究已得到旅游学术共同体的积极响应,总体经历了初期探索和快速发展两个阶段;（2）研究热点集中在旅游与消除贫困（SDG 1）、良好健康与福祉（SDG 3）、性别平等（SDG 5）、清洁饮水和卫生设施（SDG 6）、经济适用的清洁能源（SDG 7）、体面工作和经济增长（SDG 8）、减少不平等（SDG 10）、负责任消费和生产（SDG 12）、气候行动（SDG 13）、和平正义（SDG 16）等10个方面;（3）旅游业既是落实2030年SDGs的积极贡献者,但也面临诸多潜在挑战与外部威胁;（4）未来需重点拓展旅游衔接SDGs的研究框架,审视旅游对SDGs的贡献与挑战,厘清旅游影响SDGs的权衡与协同,观照旅游衔接SDGs的情境因素。     

Entrepreneurial cognition and internationalization speed: towards a potential moderating effect of experiential and rational information processing

This study explores the influence that entrepreneurial cognition, in terms of the dichotomy in human information processing, has on the earliness of internationalization and post-entry speed. Entrepreneurial cognition is investigated through the lens of the dual-process theory, which posits that human information processing is formed of two systems, the experiential cognitive system (System 1) and the rational and analytical cognitive system (System 2). The speed of the entire internationalization process is analyzed in terms of earliness (how soon after inception a company enters its first international market) and post-entry speed (how fast it enters new markets after the first internationalization). Drawing on ten cases, we find that companies that internationalized earlier and faster were managed by entrepreneurs with higher levels of the experiential cognitive system. In contrast, companies that internationalized later and more gradually were managed by entrepreneurs with higher levels of the rational cognitive system. Thus, our study reveals that the speed of the entire process of internationalization is governed, at least partially, by the entrepreneur’s cognition. On the basis of our findings, we introduce three propositions on the moderation that the entrepreneur’s cognition exerts on the well-established relations between environmental signals and both earliness of internationalization and post-internationalization speed.

     

Consumer Preference for Traditional Products in West Balkans Countries

The objective of this article is to better understand consumers' attitudes, expectations, and behavior toward traditional food among consumers in selected Western Balkans Countries (WBC). The article also presents a picture of the profile of WBC traditional food consumers (TFC) in terms of their sociodemographics, attitudes, lifestyle orientations, and behavioral characteristics. The method used for the data collection was a face-to-face interview using a structured questionnaire. In total, 800 respondents participated in the survey. WBC consumers expressed a positive attitude toward traditional food. If the researchers try to explain consumers' behavior toward traditional food, they can say that there are different types of consumers giving more or less importance to components considered traditional. The information about the profile, the image, and the actual characteristics of TFC has practical implications for marketing and communicating about traditional food, including their identification, differentiation, research and development, and positioning in the WBC food market.