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Andrew Orange 《Journal of Financial Services Marketing》2004,8(3):270-278
Interactive television has arrived, thanks to substantial technology investments that have been made by Sky and others. It is growing in importance as innovative interactive applications are developed for broadcast programmes (eg the BBCi service and Big Brother), and for advertising — and will develop further when broadband deployment gets to critical mass. Readers should not expect a television-variant of the world wide web, however. This was tried during 2000–2002 in the form of web look-alike, interactive ‘walled garden’ sites, and failed to attract critical mass footfall. The model has evolved and now revolves around interactive content synchronised with broadcast, which offers financial services companies an interesting new way to increase awareness and to differentiate the service presentation. Furthermore, over the next ten years, broadband is expected to usher in a new era of personalised television — in which specialised broadcasts (such as personal pensions advice programmes) can be made available on demand. The observations in this paper are mainly drawn from the UK, where digital television penetration is high; the lessons can be applied more broadly, however, and are relevant to any organisation thinking of promoting its service through entertainment channels. 相似文献
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2004年5月,中小企业板在深交所获准设立,一时间,围绕中小企业板对创业投资运作影响的讨论空前热烈。笔者认为,要研究中小企业板对创业投资的影响,就必须从创业板和创业投资的内在机理出发,来研究中小企业板的制度安排是否能保证二者形成良性互动,关键的就是要研究中小企业板在制度上离一个成熟的创业板有多远。目前,学者和业内人士普遍对中小企业板的作用不甚乐观,而近一年来的实践也似乎验证了这一观点,因此,加强中小企业板的制度建设,使之尽快过渡为创业板,已经成了管理者的当务之急。 相似文献
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Günther Weinert 《Intereconomics》2004,39(5):280-284
Encouraged by a highly expansionary economic policy, the global economy is enjoying a rapid upturn. Utilisation of capacity is high in many sectors, particularly in the growth centres of the USA and East Asia, where China leads the field. With inflationary risks on the increase, most countries are now shifting the focus of economic policy. Fiscal policy in particular can be expected to provide little in the way of further stimulus. In addition, there has been a turnaround in interest rates in many countries. Yet how quickly can the monetary reins be tightened without jeopardising growth or endangering price stability? 相似文献
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Kathrin Berensmann 《Intereconomics》2004,39(6):321-330
In 1996 the Heavily Indebted Poor Countries (HIPC) Initiative was launched by the Bretton Woods institutions to reduce the
external debt burden of low-income countries (LICs) to sustainable levels in a reasonably short period of time because debt
constitutes an obstacle to sustainable economic growth and poverty reduction. In some HIPCs, however, debt sustainability
has been in danger despite debt relief under the HIPC Initiative. Debt relief is a necessary but not a sufficient condition
for development. It can do no more than play a catalytic role. The question, then, is how to achieve debt sustainability beyond
the HIPC Initiative. 相似文献
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在高职教学中,课程教学是教学活动的基础,改革传统的课程体系和教学方法,是体现高职教学特点和实现专业人才培养目标的关键。本文通过对连锁经营管理专业中《商品学》课程教学改革的研究与实践,构建了课程的培养目标和课程体系,提出了课程教学组织实施和考试模式改革的具体办法。 相似文献