NSPCC: Marketing the “solution” not the “problem”

In private sector companies, marketing philosophy and their accompanying portfolio of tools and techniques have long had a strong and shaping role in the creation of a market‐led corporate strategy. This is because in most cases there is an obvious and direct link in the economic transaction which takes place, between the consumers of the product and the suppliers of the product. In such a relationship, consumer preference and consumer sovereignty are meaningful and explanatory concepts. In contrast, in the Charitable Sector, the situation arises where a consumer receives a product or service which is supplied by a charity, but paid for by a third party, which may be a private sector organisation, a public sector organisation or a private individual. This arrangement has often meant that charities have only selectively applied those marketing techniques which are primarily concerned with attracting income from funders to the organisation. Thus a marketing philosophy and all that it implies for the development of an interactive and consumer responsive marketing system, has not been significantly developed.

This paper will argue through use of the illustrative example of the NSPCC (National Society for Prevention of Cruelty to Children), that charitable organisations can enjoy substantial benefits through the wider application of marketing principles to their activities.

It will show through its narrow emphasis upon its relationship with the funders, that the NSPCC has created a brand image based upon the problems encountered by the NSPCC, rather than upon the “solutions “ to those problems. This has had the further consequence that the resource allocation and resource attraction systems within the NSPCC has remained separate. A simple model is presented which facilitates examination of this relationship.

It will be suggested that this dichotomy within the NSPCC can be bridged through the Introduction of a marketing orientation which will enhance understanding of the relationship between the NSPCC and its funders, and which above all will provide the stimulus to the creation of a communication system between the funders and the children who are beneficiaries of the NSPCC activity.     

Explaining cross-racial differences in teenage labor force participation: Results from a two-sided matching model

White teenagers are substantially more likely to search for employment than black teenagers. This differential occurs despite the fact that, conditional on race, individuals from disadvantaged backgrounds are more likely to search. While the racial wage gap is small, the unemployment rate for black teenagers is substantially higher than that of white teenagers. We develop a two-sided search model where firms are partially able to search on demographics. Model estimates reveal that firms are more able to target their search on race than on age. Employment and wage outcome differences explain half of the racial gap in labor force participation rates.     

International financial institutions and the new global managerial order

This article is a contribution to the continuing debate within critical accounting and broader critical theory circles about the nature of capitalism in a globalized economic order. It argues that the contemporary economic environment cannot be adequately explained by traditional critical theories of imperialism. Through an analysis of the emergence of Mittal Steel Corporation as the world's largest steel producer, I document how international financial institutions encouraged the success of this new type of transnational corporation that is culturally grounded but not geographically bound to a hegemonic nation-state. The Mittal example suggests that globalization is fundamentally altering the relationship between international capital and the nation-state, and heralding the rise of international financial institutions (IFIs) as key actors in structuring a global, elite-driven order. The IFIs operate outside democratic control and scrutiny, and are able to impose their preferred economic solutions across the world.     

Can the Phillips Curve Explain Inflation over the Past Half-Century?

International Advances in Economic Research - Standard Phillips curve models of price inflation suggest that the United States should have experienced an episode of deflation during the Great...     

创业洞察力、技术创新与新产品开发

洞察力是机会识别的关键前提,但由于理论模糊不清,定义差别较大,使得洞察力模型不够成熟.本文从积累、转化与选择商机信息的视角来重新定义洞察力概念,假设洞察力产生于创新之前,而创新是引起企业内新产品和服务开发的中介变量.经验研究中,我们在两个具有不同文化背景的国家收集数据,分层回归分析结果支持了我们的假设.本文的主要贡献在于界定和测量了创业理论中的洞察力概念,并讨论了技术创新在创业洞察力和新产品与服务中的中介作用.     

Trapped in the Logic of the Modern State System? European Integration in the Wake of the Financial Crisis

In the wake of the Single European Act of the mid-1980s and a series of follow-on initiatives aimed at fostering greater integration in Europe, a number of commentators began describing Europe as a truly novel political-territorial arrangement. By the middle of the 1990s, however, the adoption of a common currency came to dominate the European integration agenda. The embrace of monetary union reflected a view of European integration that was firmly embedded in the logic of the modern territorial state system. That logic led many commentators to view the success or failure of integration in terms of the degree to which powers were being transferred from state governmental and economic institutions to the central decision-making bodies of the European Union. Such an approach cast the EU as a super-state rather than as a new type of political-institutional entity. As a result, the integration project was less subversive of the state system than it might otherwise have been – bolstering the view of the European Union as a distant bureaucracy not adequately attuned to the needs of everyday Europeans and fueling nationalist sentiments: a social force with deep roots in the modernist territorial order. Moving the European integration process forward will likely require embracing conceptions of progress that are less tethered to modernist territorial ideas and assumptions.     

Predicting Intended and Actual Travel Behaviors: An Examination of Chinese Outbound Tourists to Australia

This exploratory study examines the predictive power of psychographic and demographic variables on intended and actual travel behaviors. A pre-tour and after-tour survey on the intended and actual travel behaviors of 397 Chinese ¹ 1. For the specific purposes of this research, “China” refers to Mainland China, excluding Hong Kong, Macau, and Taiwan due to their historical background. Hence, Chinese tourists refer to tourists from Mainland China. View all notes outbound tourists to Australia was conducted. Four of the five intended travel behaviors (Sightseeing, Culture and Heritage Activity, Shopping and Dining, and Entertainment) and three of the five actual travel behaviors (Sightseeing, Culture and Heritage Activity, and Entertainment) proved to be statistically significant with a combination of psychographic and demographic contributors. The results of this study are discussed and the market implications indicated.     

The Impact of Discounting Room Rates on In-House Restaurant Sales

This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales. The model summary provided results indicating that the discounting of room rates during the low season did not significantly influence in-house restaurant sales. The value of this study lies in the empirical results that may provide guidance to the revenue management practices of hotel managers.