The Intra‐ and Inter‐Personal Dynamics Associated with Consuming Sensitive Products: Understanding the Consumption of Erectile Function Aids Using Dimensional Qualitative Research

It is estimated that well over 300 million men will be diagnosed with erectile dysfunction by 2025. Men seeking treatment face a burgeoning array of options, some quite invasive. This study utilizes a dimensional qualitative research (DQR) approach to examine what men think, feel, and experience as they consider integrating erectile function (EF) aids into their sexual relationships. The findings suggest that the process of accepting changes in sexual functioning and consuming EF aids frequently moves beyond intrapersonal issues to encompass spouse/partner relationships. The insights gleaned from this study have implications not only for the marketing of EF aids but also for healthcare professionals assisting men in the treatment of their symptoms. Finally, the study findings expand current marketing applications of the DQR framework by demonstrating the value of second‐order modality analysis.     

Research collaboration and behavioural additionality: A New Zealand case study

Generating the greatest benefit from public research programmes is a major aim for industry managers and policy administrators alike. However, how to measure whether benefit has occurred createsf a considerable dilemma for managers and policy-makers. One approach centres upon the concept of 'additionality' or 'what difference the policy has made'. Traditional 'input additionality' measures of subsequent research and development activity, for example, neither incorporate all impacts nor give adequate signals about adequate signals about aspects of 'output additionality', such as the impact on increased competitiveness at the level of the firm, or national competitiveness, the ultimate goal for the majority of research policies. An intermediate form of impact, 'behavioural additionality', centred upon changes in a firm's subsequent managerial behaviour, is considered to provide an alternative, yet compelling perspective on the impact of public support on the conduct of research. This study outlines empirical eveidence found for the various forms of additionality in a New Zealand collaborative research programme. It discusses how managers and policy administrators can exploit the occrrence of behavioural additionality to maximize the impact of a research policy, on the basis that modified behaviour is likely to strengthen a policy' latent abilityto influence the creation of output additionality. In such circumstances, the study suggests that managers and policy-makers should be identifying those interventions that lead to sustained improvements in mangerial practice, and in competitiveness, and should be managing their diffusion within firms and throughout industries.     

Corporate identity: What does it mean for museums?

In the commercial sector it is recognised that corporate identity is highly significant not only in differentiating an organisation, but also for its long-term survival. However, no substantial research has previously been undertaken investigating corporate identity in the nonprofit sector. This paper outlines an investigation into the current practice of corporate identity management in museums. A number of distinct elements are identified, which are not adequately addressed by the commercially orientated corporate identity literature. The implications of these issues are considered, and some suggestions made for future corporate identity management activities in the nonprofit sector.     

Planning a mature economy in the USSR

Conclusion Few of the techniques of planning we have now been considering were available to the Soviet economist during the period of intensive industrialisation; those which were available were worked out only in elementary form. In any case, the gap between the goals of the politicians and the assumptions of the economists was so great that little dialogue was possible. The politicians, and the politically-minded economists, undertook the elaboration of their own system of planning and their own ruleof-thumb methods of quantifying their goals to make them operational. In doing this, they acquired a rich fund of valuable experience about the problems of development through central planning; the lessons from this experience, both successful and unsuccessful, could save resources in other economies where central planning is being used for development. Unfortunately, it is information about formal mechanisms for planning and financial control which has until now tended to be communicated from the Eastern bloc to the developing countries, rather than a realistic account of problems and achievements. For the developing countries, the further question exists: now that the new techniques for planning are available, can they be coupled with planning for a high rate of growth in conditions of rapid social change? If so, some of the successes of Soviet-type central planning may be achieved at less cost.For previous articles in this series, see Economics of Planning, Vol. 5, 1965, No. 1–2, pp. 74–86, Vol. 6, 1966, No. 1, pp. 53–67.     

Women and agricultural change in Latin America: Some concepts guiding research

We are not yet in a position to draw simple conclusions from the existing research literature in answer to the question of how the lives of rural women are affected by the processes of commercialization and capitalization in agriculture. The most serious problem inhibiting generalization has been the underlying conceptual and political differences among commentators. This article will explore and illuminate these conceptual differences, discuss the basic weaknesses of the ‘impact model’ (of agricultural change on women) most commonly adopted up to now, and indicate directions taken by alternative conceptualizations that stress the interplay of relations of gender with relations of class and ethnicity.     

Online R&D management: the way forward

The development of an intranet system in BT delivered far greater savings in 1996 than was originally estimated. BT decided to look at the advantages of online R&D management processes. Various features of the evolving system are described, including the proposal submission system or project requirements document, and tools and techniques to manage a global virtual laboratory.     

An unsuitable job for a woman: a ‘native category’ approach to gender,diversity and cross-cultural management

This paper takes an ethnographic study of the recruitment of women at BMW MINI between 2003 and 2006 as the basis to explore the impact of the concepts of ‘native categories’ and ‘recontextualisation’ on diversity management and cross-cultural management. I consider how managers' and workers' subconsciously held cultural categories relating to gender and work affected efforts to increase the number of female line workers in the plant, and how these were further complicated by the recontextualisation of German native categories in a British context. In doing so, this paper will develop a better understanding of the way native categories affect management and international business, provide an addition to the literature on recontextualisation, by introducing the concept of ‘native categories’ to research exploring the effects of recontextualisation on cross-cultural knowledge transfer, international human resource management strategy and marketing, and, finally, develop some understanding of how diversity management initiatives can fail in practice.     

The pot snack market – are today's consumers demanding health as well as convenience?

Identifying the target audience for hot pot snacks and which factors influence their buyer behaviour is vital information for product developers and manufacturers. The reported market research evaluated the effect of changing lifestyles on the growth of the pot snack market and investigated consumer opinion of pot snacks with particular regard to their nutritional status. This information is of particular interest to health professionals involved in improving the nation's health. A consumer questionnaire measured the opinion of pot snacks, frequency of consumption and influences on the growth of the pot snack market. The 150 consumers comprised 86 males and 64 females aged 11–74 years. The data was analysed using chi‐square (Statistical Package for Social Sciences). Results indicated that within the pot snack market, there are a variety of reasons determining the demand for pot snacks. The frequency of consumption is influenced by knowledge and opinion about the nutritional content of the pot snack product, suggest‐ing that consumers are now demanding health as well as convenience.     

Profiling consumers of own brands and national brands using human personality

Traditional methods of market segmentation based on demographic variables have shown mixed results in differentiating between those who are more likely to buy own brand products and those who prefer national brands. Taking advantage of the emerging convergence in human personality research on the Big Five dimensions, we focus on the potential of human personality as a method of identifying different customer segments. Two types of own brands are considered, those labelled with the retailer's corporate name and those labelled with a name independent of the retailer. Two product categories are included, cola as an example of a low-involvement product and cosmetics as an example of a high-involvement product. The personality profiles of buyers of these and the leading national brands in each category are compared. Stepwise regression is used to identify those aspects of shopper personality that predict purchase rates of all products. Individuals who are more ‘open to experience’ report higher purchases of corporately named products, while individuals who are more ‘extrovert’ report higher purchases of national brands. Those reporting higher rates of purchase for own brands with independent names tend to be more ‘agreeable’ and ‘extrovert’. The positioning of the three types of brands against the 5 dimensions of human personality is illustrated using correspondence analysis. The clear potential to use human personality to segment and profile markets for own brands and national brands is discussed.     

Salt or Sludge? Exploring Preferences for Potable Water Sources

Decision makers often use information about public preferences to guide public policy. Several disciplines gather information on preferences through surveys by asking respondents to make hypothetical choices over potential policies. However the context of the choice question differs between approaches, with some failing to make the full consequences of the respondent’s choice explicit in the question. In this study we investigate whether question context matters, by exploring whether economic and psychology approaches yield a similar understanding of community preferences towards a large-scale recycled wastewater scheme. We find that stated preferences differ depending on whether the preference question is contextualised using economic incentives. The findings provide insight into the implications of inappropriately contextualised preference questions, methodological considerations in attitude identification and estimation, and the diversity of values and public attitudes towards recycled wastewater.