Social media marketing in wine tourism: winery owners’ perceptions

This paper examines winery owners’ attitudes and perceptions regarding the use of social media in marketing and promoting wine tourism online. Empirical evidence is provided by a sample of 20 winery owners in the North Italian region of Langhe, who have engaged to a greater or lesser extent in social media. The findings show that while the majority of winery owners recognise the social, economic and emotional benefits of social media, they are far from exploiting its full potential, partially due to barriers such as their agricultural mentality and the time-consuming nature of social media.     

China’s rise,asymmetric trade shocks and exchange rate regimes

China’s rapid growth provides a natural experiment to study the effects of asymmetric trade shocks on the competitiveness of OECD countries. The different levels of exposure to Chinese trade competition, as measured using an index of export similarity, triggered asymmetric shocks as China’s trade surged. Motivated by a Ricardian framework, this paper finds that countries with exports similar to those of China experience a loss in competitiveness compared with countries with a different trade structure. Once an additional layer of distinction is introduced between fixed and flexible exchange rate regimes, I find that countries with a fixed exchange rate and with relatively high similarity to China experience a real appreciation.     

Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

Abstract

Employing scenario-based experiments, this paper examines the effect of word of mouth (WOM) on the sender’s intention to give future WOM about the focal service provider and the self-enhancement derived from articulating WOM. Extant WOM literature considers self-enhancement as a key driver of positive WOM. This paper provides empirical evidence that a reverse effect exists and that self-enhancement is also an outcome of WOM behaviour. Results indicate that the impact of WOM on self-enhancement has substantive significance and holds for both positive and negative WOM. The effect of WOM on intentions is only partially supported. Finally, tie strength between the WOM participants partially moderates the relationship between the variables. Importantly, the impact of negative WOM is stronger than that of positive WOM.     

Proximity Services in Belgium: An Analysis of Public and Nonprofit Relations

In this paper, we analyze the interaction between nonprofit organizations (NPOs) and government with regard to the provision of proximity services. Given the characteristics of these services and the organizational features specific to each sector, we argue that the relationship between the public and the nonprofit sectors is necessary but rather complex. We illustrate our analysis with some empirical evidence collected by the CERISIS-UCL in 1996 for the city of Charleroi (Belgium). This survey shows that NPOs are the major producers of proximity services but are, on average, largely subsidized by government. Public intervention is also significant in the production of these services but is the most striking in their financing. These results evoke the existence of a multifaceted interaction between the public and nonprofit sectors, that we try to understand in this paper. Our analysis highlights that the tension between the current focus of public policies on job creation for the low-skilled unemployed and the service-based mission of most NPOs might generate inappropriate responses to the needs of the community. It also suggests that this conflict of objectives, given the current organization of proximity services, is likely to threaten the autonomy and originality of the nonprofit sector.     

Labour Markets and Flexibility in the 1990s: The Europe-USA opposition revisited

Economists' contest on labour market flexibility has quickly pivoted around the stylised trade off between more flexibility and growth on the one hand and increased inequality of income on the other, the welfare implications of this trade off being too often assumed rather than verified. This article uses the essays collected in the Special Issue on Labour Markets and Flexibility in the 1990s of the International Review of Applied Economics to challenge the terms of this trade off as well as the related welfare assumptions. Some of the most popular tenets in the literature are assessed in the light of the evidence and the arguments put forward by the authors contributing to the Special Issue, in particular, the notion that the European labour market is rigid, the contention that more flexibility is imposed by international competition, or that labour market regulation weakens both employment and output growth, the belief that the main welfare cost of flexibility is increased inequality of earnings or the fear that flexibility may be primarily 'female'.     

Kalai and Muller’s possibility theorem: a simplified integer programming version

We provide a respecification of an integer programming characterization of Arrovian social welfare functions introduced by Sethuraman et al. (Math Oper Res 28:309–326, 2003). By exploiting this respecification, we give a new and simpler proof of Theorem 2 in Kalai and Muller (J Econ Theory 16:457–469, 1977).     

Sustainability report in small enterprises: case studies in Italian furniture companies

The recent evolution of the economic and social context has led enterprises to consider and assess corporate environmental and social impacts integrated with the traditionally measured economic and operating performances. From this point of view, the international debate on the advantages given by the firms' adoption of socially responsible behaviour has been developed; the increasing consciousness of the social character in enterprises' activities has enlarged the interest in communication. For this reason, several different standards have been developed in order to transmit, to the stakeholders, data, information and approaches about environmental, social and sustainability topics related to the firm's activities. In this dynamic context, the features of SMEs require specific guidelines, which address the contents of an SME‐oriented sustainability report. In this perspective the aim is to design guidelines able to meet with these SMEs' requirements; seven case studies, on Italian furniture small enterprises, complete the study. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.     

Gender and Ethnicity--Married Immigrants in Britain

In this paper we investigate the economic activity of marriedor cohabiting female immigrants in Britain. We distinguish betweentwo immigrant groups: foreign-born females who belong to anethnic-minority group and their husbands, and foreign-born whitefemales and their husbands. We compare these to native-bornwhite women and their husbands. Our analysis deviates from theusual mean analysis and investigates employment, hours workedand earnings for males and females, as well as their combinedfamily earnings, along the distribution of husbands' economicpotential. We analyse the extent to which economic disadvantagemay be reinforced at the household level and investigate theextent to which it can be explained by differences in observablecharacteristics. We find that white female immigrants and theirhusbands have an overall advantage in earnings over white nativeborn, both individually and at the household level. Minorityimmigrants do less well, in particular at the lower end of thehusbands' economic potential distribution. This is mainly dueto the low employment of both genders, which leads to a disadvantagein earnings, intensified at the household level. Only part ofthis differential can be explained by observable characteristics. Footnotes ¹ E-mail addresses: c.dustmann{at}ucl.ac.uk; francesca.fabbri{at}lrz.uni-muenchen.de     

Marketing competencies and the sources of customer value in business markets

This introduction to the special issue discusses the notion of marketing competencies in buyer-supplier relationships, and the role these competencies play in creating value for the customer. Existing work on the role of competencies in industrial marketing has two main foci. The first, established approach deals with competencies as inputs to organizational processes, and seeks to establish in how far marketing competencies such as customer relationship management, channel design, etc. lead to superior financial returns. The second, emerging, approach focuses on the marketing of competencies as a source for customer value. This article uses supply and demand side perspectives to look at these two approaches and suggests a typolology involving four distinct value-creation strategies. Recent literature is discussed and implications for advancing the application of resource-based thinking to industrial marketing are provided.