Betriebe lernen Ältere schätzen

Durch die demographische Entwicklung nimmt der Anteil der ?lteren Arbeitskr?fte stetig zu, w?hrend das Erwerbspersonenpotenzial insgesamt langfristig sinkt. Die Unternehmer müssen daher immer mehr ?ltere Arbeitnehmer neu einstellen. Hier k?nnte es aufgrund verschiedener Anforderungen zu Problemen kommen. Die Autorin untersucht die Besch?ftigungschancen ?lterer beispielhaft in sechs hessischen Regionen.     

Assessing Advertising Effectiveness: The Potential of Goal‐Directed Behavior

Advertising clutter and declining audience attention means advertisers need pretesting to ensure the effectiveness of their advertisements. This study uses, for the first time, a variable‐resolution display to measure viewers’ visual attention to advertising. The display features only the part of an ad that corresponds with the observer's eye gaze with high acuity, whereas the resolution of the other parts reflects the decline in spatial resolution of the human visual system. Participants keep the highest resolution area aligned with their foveal vision using manual cursor movements. In accordance with neuroscientific theory, recorded cursor movements parallel the eye gaze patterns observed in a control group. However, unlike tracking eye movements, the instrument offers a simple, unobtrusive, low‐cost, and time‐efficient way to measure the effectiveness of visual advertising. The results encourage the use of goal‐directed manual pointing movements to indicate attentional signals generated in the brain.     

Inflation und Schuldenabbau

The European Central Bank (ECB) recently announced its willingness to do whatever is needed to save the euro. This has raised the question whether such a role of the ECB must lead to higher rates of infl ation. Under current recessive macroeconomic conditions in the eurozone, the ECB’s expansionary monetary policy will not lead to higher infl ation. On the contrary, there is a serious danger of defl ation. Higher infl ation would likely occur only if a permanent stabilisation function were assigned to the ECB. Yet historical examples show that mistakes can be made. During the stagnation in Japan, US economists heavily criticised the Bank of Japan’s timid monetary policy response. But in some sense, current Fed policy seems to be a direct copy of that strategy, caused by uncertainty about the proper communication channel. An infl ation tax could help to bring down the mounting public debt in the wake of the fi nancial crisis, but higher wealth taxes have more transparent distributional effects.     

Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience

Adaptive customization systems are common in the delivery of e-service. However, consumers vary in their reaction to these systems. We introduce computer-mediated customization tendency (CMCT), a composite individual difference variable that reflects a consumer's personal preferences for designing and interacting with adaptive online environments to create valuable e-service experiences. To measure CMCT, we developed a formative index composed of need for control, technology innovativeness, and aesthetic appreciation. The results show CMCT influences adaptive online behavior and the perceived value of the adaptive e-service experience. In addition, customization-prone and customization-averse consumers differ in how they perceive the costs, benefits, and overall value of the experience.     

DO PERCEPTIONS BECOME REALITY? THE MODERATING ROLE OF SUPPLY CHAIN RESILIENCY ON DISRUPTION OCCURRENCE

The concern and study of supply risk and supply continuity has recently come to the forefront in managing business and conducting research. This empirical study of U.S. and German firms investigates the relationship between perceived supply risk sources and supply disruption occurrence, as well as the use of supply chain resiliency practices to reduce disruption frequency. We demonstrate that supply managers' concerns with risk emanating from suppliers and the supply market are positively related to supply disruption occurrence. We further show how and when implementing flexibility and redundancy may reduce the effects of supply disruptions.     

Short-term capital flows under flexible exchange rates

Zusammenfassung Kurzfristige Kapitalbewegungen bei flexiblen Wechselkursen. — In dieser Arbeit werden die kurzfristigen Kapitalzuflüsse in ihrer Eigenschaft als ausl?ndische Nachfrage nach heimischem Geld behandelt. Unter diesem Aspekt hat ein exogener Zufluβ bei flexiblen Wechselkursen eine unmittelbar deflation?re Wirkung. Auβerdem werden die wechselkursinduzierten kurzfristigen Kapital-bewegungen in einem einfachen makro?konomischen Modell analysiert. Selbst wenn man den mehr traditionellen Typ von zinselastischen Kapitalbewegungen in dem Modell berücksichtigt, führt der hier gew?hlte Ansatz zu bedeutsamen Modifikationen der Standardargumentation.

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Résumé Les flux des capitaux à court terme sous les conditions de cours de change flexibles. — Cet article se concentre sur les afflux des capitaux à court terme compris comme démande extérieure en faveur d’argent local. Un afflux exogène sous cet angle a un effet directement déflationniste sous les conditions de cours de change flexibles. De plus, cet article analyse le r?le des afflux des capitaux à court terme induits par le cours de change. Même en considérant le type plus traditionel des flux des capitaux étant élastique envers l’intérêt dans notre modèle cette approche mène aux qualifications signifiantes du modèle de standard.

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Resumen Flujos de capital de corto plazo bajo tasas de cambio flexibles. — Este artículo se concentra sobre los influjos de capital de corto plazo considerados como demanda extranjera por moneda doméstica. Un influjo exógeno tiene, bajo este punto de vista, un efecto deflatorio directo bajo tasas de cambio flexibles. Además, este articulo analiza el rol de los flujos de capital de corto plazo inducidos por variaciones en la tasa de cambio en un modelo macro-económico simple. Incluso considerando en nuestro modelo flujos de capital elásticos con respecto a la tasa de interés del tipo más tradicional, este enfoque nos muestra cualificaciones significativas del modelo standard.

     

Rise in Occupational Mobility Especially Amongst Women and Young People

Original Papers

Rise in Occupational Mobility Especially Amongst Women and Young PeopleSuccessful jobsearch often based on personal initiative