绿色建筑评价体系对绿色物业管理的启示

"可持续发展"思想深入到生活中的各个角落,绿色服务和环境管理理念在物业管理中也愈发流行,在低碳经济盛行的时代背景下,绿色物业管理是一种趋势,更是一种必须,是不断满足业主需求的必由之路。     

基于国内外高技术产业基地经验比较分析对我国基地发展提出的若干保障措施

本文研究旨在基于高技术产业基地保障体系的系统框架,总结和借鉴国外高技术产业基地保障措施经验的基础上,面向国家高技术产业基地"十二五"乃至中长期跨跃式发展面临的新形势、新规律、新使命、新任务,探讨进一步系统探讨了基地保障措施的途径,提出了若干保障措施,为新时期高技术产业基地建设的规划编制和管理决策提供参考。     

浅谈天然气销售企业的财务管理

随着市场对天然气需求的增加,天然气销售企业的市场环境发生了巨大的变化,本文就天然气销售企业的现实环境做一个概述,然后对其存在的财务管理问题进行一个梳理,并根据现实存在的财务问题找出相应的解决方法.     

浅析当前增加农民收入的主要途径

增加农民收入途径:一是坚定不移地推进农业和农村经济结构的战略性调整,提高农业产业化程度;二是创造务件,加快农村富余劳动力的转移;三是把提高农民的素质作为农业增收的支撑点;四是减轻农民负担是增加农民收入的有效保障.     

Extending the BG/NBD: A simple model of purchases and complaints

Extant customer-base models like the beta geometric/negative binomial distribution (BG/NBD) predict future purchasing based on customers' observed purchase history. We extend the BG/NBD by adding an important non-transactional element that also drives future purchases: complaint history. Our model retains several desirable properties of the BG/NBD: it can be implemented in readily available software, and estimation requires only customer-specific statistics, rather than detailed transaction-sequence data. The likelihood function is closed-form, and managerially relevant metrics are obtained by drawing from beta and gamma densities and transforming these draws to a sample average. Based on more than two years of individual-level data from a major U.S. internet and catalog retailer, our model with complaints outperforms both the original BG/NBD and a modified version. Even though complaints are rare and non-transactional events, they lead to different substantive insights about customer purchasing and drop-out: customers purchase faster but also drop out much faster. Furthermore, there is more heterogeneity in drop-out rates following a purchase than a complaint.     

The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus

The literature has identified factors that determine the favorable evaluation of a new brand extension, such as sharing a common product category or providing similar core benefits as the parent brand. However, there has been little research on which of these factors has a greater impact on consumer evaluation. This study explores how self-regulatory focus moderates the relative impacts of benefit overlap (i.e., the consistency of core benefits provided by extensions) versus product category similarity (i.e., the similarity among product categories that include the extensions) on brand extension evaluations. The results of an experiment support the prediction that benefit overlap extensions have greater significance for promotion-focused consumers, whereas category similarity extensions are favored by prevention-focused consumers.     

消极的非言语交际对外语教学的不良影响

在传统的外语教学当中,言语交际受到了众多研究者和教师的关注,而人类却往往忽略了交际的另一种不可或缺的方式——非言语交际,由此导致大批外语教师在课堂上无意识地进行了消极的非言语交际,从而影响了课堂效果。通过指出这种行为的负面效应,以引起众多教师和学者的重视,以加强对非言语交际的研究和学习,转消极的非言语交际为积极的言语交际,从而提升外语教学的质量。     

适应铁路集装箱加快发展形势 全面实施人才队伍建设工程

在阐述铁路集装箱加快发展对人才队伍需求大幅增长新形势的基础上,分析当前全路集装箱人才队伍现状及队伍建设方面存在的问题,对加强铁路集装箱人才队伍建设提出建议：着力推进专业人才队伍建设工程,重点建立经营管理人才队伍培训体系,强力推进领导干部队伍素质建设工程,建立和完善人才培养、使用、激励有效衔接的闭合管理系统。     

关于粗糙模糊支持向量机的探索

基于粗糙集理论和模糊支持向量机思想,提出了一种新的支持向量机模型-粗糙模糊支持向量机(RFSVM).采用UCI机器学习数据库中的数据,对比实验,RFSVM比传统支持向量机(SVM)和模糊支持向量机(FSVM)都有明显高的测试精度.     

消费者对产品评价影响因素之研究——品牌形象与知觉风险所扮演的中介角色

消费者对产品之概念,经常因个人之人格特质、习惯、偏好及受环境的影响,产生极大的差异化,且随着产品不断创新,使消费者对产品属性逐渐产生信息不对称之情形,故在选购产品时无法有明确的标的做为参考之依据,因而往往受到外部线索或外在刺激之影响进行购买行为。以往研究外部线索的相关议题中,皆只谈到单一外部线索或两种外部线索对产品评价进行讨论,因此本研究将过去学者所提到之外部线索加以整合形成概念性架构,加以探讨外部线索对消费者购买行为之影响。本研究共发放350份问卷,有效回收问卷253份,利用结构方程模式(SEM)以验证性因素分析检验各构面之效度,检定结果各构面均具有足够的收敛效度与区别效度,并进一步验证整体模式配适度,验证结果显示整体模式配适标准达检定水平,表示本研究的理论模型可获得支持,且代言人可信度、享乐主义、促销活动、品牌形象等外部线索对产品评价皆有正向显著的影响,分析结果亦显示品牌形象对享乐主义与产品评价之间具有中介效果,及知觉风险对品牌形象与产品评价之间亦具有中介效果,更凸显了品牌形象与知觉风险所扮演的重要角色。另外,从本研究发现,消费者在搜寻外部线索时,品牌形象在消费者心中占了相当重要的地位,过去惯用的营销手法...