Humor and cognitive responses to advertising stimuli: A trace consolidation approach

Despite the predictions of several attitude change theories, most empirical research suggests that humorous communications are no more persuasive than their serious counterparts. The present study adopted a trace consolidation theory approach and tested the hypothesis that humorous appeals are more persuasive than serious appeals when time for trace consolidation is allowed. The trace consolidation theory hypothesis was supported most directly by shifts in cognitive responses. On some measures, sex differences were also observed. Specifically, males were found to be more susceptible than females to the humorous persuasive appeal.     

Voting patterns of big eight representatives in setting accounting and auditing standards

The “Big Eight” accounting firms are alleged to dominate the setting of accounting and auditing standards. This paper identifies the recent criticisms and reviews the standard setting procedures of the APB, FASB, and the ASB. The results of five empirical studies designed to investigate the alleged domination issue are summarized. The conclusion drawn is that there is no empirical evidence to indicate that the Big Eight collectively govern the accounting and auditing standard-setting process.     

On the relationship between migration and fertility

The relationship between migration and fertility is examined. The author proposes an alternative model to those used previously and applies it to data from the 1973 National Demographic Survey of the Philippines. The model assumes that although the fertility of migrants declines initially because of economic and psychological hardships, it rises subsequently as migrants become settled in their new environment.     

Key countries in the Third World

Present classifications of the developing countries are of limited usefulness as a basis for determining development policy priorities in the industrialised countries, argue our authors. They define a group of “key countries” which are of strategical importance for the world economy and outline the development risks facing these countries.¹ They suggest that the OECD countries would be better advised to follow a policy of cooperation with these key countries rather than the “man mind thyself” policies which are presently gaining in popularity.     

Expectations,monetary policy rules,and macroeconomic stability: Analysis of an open economy with flexible exchange rates

This paper makes use of a dynamic model of an open economy with flexible exchange rates to examine the dynamic characteristics of the system for different specifications of monetary authority behavior. The model contains dynamic adjustment equations for both output and prices. Two policy rules are examined: (a) maintaining a constant nominal money supply growth, and (b) maintaining a constant nominal interest rate. With the former the system is found to be self-equilibrating. The latter, however, could easily give rise to self-perpetuating disequilibrium situations. In both cases expectations play a crucial role in the adjustment process.     

WIFE'S EMPLOYMENT—ITS INFLUENCE ON MAJOR FAMILY EXPENDITURES

This study was undertaken to examine the influence of wife's employment on major family expenditures. Tobit analysis of data from the 1972–73 Consumer Expenditure Surveys found no relationship between wife's employment and outlays on twelve categories of expenditures. Family income had the greatest overall influence on the expenditure categories examined. Therefore, it appears that the absolute amount of income was more important than its sources in determining expenditures.     

ALTERNATIVE PRODUCTION FRONTIER METHODOLOGIES AND DAIRY FARM EFFICIENCY

This paper estimates technical efficiency (TE) measures using four alternative production frontier models, and evaluates the sensitivity of the results to the choice of methodology. The Cobb-Douglas functional form along with data for 1982 and 1983 from 404 dairy farms located throughout six northeastern states in the US are used in the estimation. A general conclusion is that, broadly speaking, frontier function models are neutrally upwardly scaled versions of the OLS or average model. A second conclusion is that different models yield markedly different efficiency levels across firms. However, the correlation between the indexes from the various methods is high, which implies that the ordinal ranking of firms according to their measured level of technical efficiency appears to be independent of the method used for a given year. By comparison, the correlation between efficiency indexes for the same method across time, although positive, is much lower than the previous set of correlations. Correlation analysis of efficiency versus farm size and of efficiency versus returns over variable costs, based on the alternative models, yielded consistent results.     

TESTING OLIGOPOLISTIC AND OLIGOPSONISTIC BEHAVIOUR: AN APPLICATION TO THE US MEAT-PACKING INDUSTRY

This paper extends the conjectural approach in industrial organisation to the analysis of imperfections in output and factor markets. Starting from the specification of a production function, the econometric analysis is based on the formulation and estimation of a simultaneous-equation model consisting of a production function, first-order conditions associated with factor employment, and two conjectural elasticities to parameterise the industry's oligopoly and oligopsony equilibria. As an example, we provide an application to the US meat-packing industry. Our results suggest that the industry exercises market power in both the output (meat) market and the factor (live animal) market.