Marketing messbar machen — die wirkung von empfehlungsnetzwerken auf die marketing performance

Netzwerke und Kooperationen sind entscheidende Instrumente zur Steigerung des Unternehmenswertes. Bisher haben sich Ans?tze hier auf die Unternehmensseite (Wertsch?pfungs-, Entwicklungsund Vertriebsnetzwerke) konzentriert. In jüngster Zeit rücken auch Netzwerke auf Nachfragerseite etwa in Form von Kommunikations- und Empfehlungsnetzwerken zunehmend in den Blickpunkt. Solche sozialen Netzwerke k?nnen gerade durch Marketingma?nahmen initiiert und gestaltet werden. Sie sind zentrale Stellhebel zur Steigerung der Marketing Performance und somit zur Legitimierung der Marketingfunktion.     

Worker Appropriation as Responsibility and Right

Discussion of worker rights often focuses on the right to associate freely and bargain collectively. Such rights may not be achievable in globalized labor markets when workers do not appropriate the value they add. Relationships in which workers either participate in the management of the enterprise or directly appropriate their own surplus are more common than is generally understood. Recent work in economic philosophy provides an inalienable right for workers to collectively appropriate the fruits of their labor. Given the general failure of existing corporate governance systems, the case for worker appropriation as both responsibility and right is both practical and strong.     

The Effect of Uncertainty on Optimal Control Models in the Neighbourhood of a Steady State

For both discrete and continuous time this paper derives the Taylor approximation to the effect of uncertainty (in the simple sense of risk, not Knightian uncertainty) on expected utility and optimal behaviour in stochastic control models when the uncertainty is small enough that one can focus on only the first term that involves uncertainty. There is a close and illuminating relationship between the discrete-time and continuous-time results. The analysis makes it possible to spell out a tight connection between the behaviour of a dynamic stochastic general equilibrium model and the corresponding perfect foresight model. However, the quantitative analytics of the stochastic model local to a certainty model calls for a more thorough investigation of the nearby certainty model than is typically undertaken.     

Participating Insurance Contracts and the Rothschild-Stiglitz Equilibrium Puzzle

We extend the Rothschild-Stiglitz (RS) insurance market model with adverse selection by allowing insurers to offer either non-participating or participating policies, that is, insurance contracts with policy dividends or supplementary calls for premium. It is shown that an equilibrium always exists in such a setting. Participating policies act as an implicit threat that dissuades deviant insurers who aim to attract low-risk individuals only. The model predicts that the mutual corporate form should be prevalent in insurance markets where second-best Pareto efficiency requires cross-subsidisation between risk types.     

Learning CAD at university through summaries of the rules of design intent

The ease with which 3D CAD models may be modified and reused are two key aspects that improve the design-intent variable and that can significantly shorten the development timelines of a product. A set of rules are gathered from various authors that take different 3D modelling strategies into account. These rules are then applied to CAD strategic-knowledge learning methodology and included in 3D CAD modelling exercises for students following the degree in mechanical engineering at the University of Burgos (Spain). The experiment was conducted in two groups with a total of 75 students. The design-intent rules were introduced in the different exercises that the teacher explained in both the theoretical and the practical classes. In addition, a summary of the different design rules in each of the practical exercises was explained in the practical classes in only one of the groups. The experimental results, reported in this paper, tested the influence of these summaries on overall improvements in 3D modelling and on the design-intent variable, which is subdivided into four sections: skeleton, structures, alterations and constraints. The use of the summaries of the design intent rules led to statistically significant improvements in 3D modelling in the experimental group, in comparison with the group of students to whom those summaries were not explained.     

The FCC’s Net Neutrality Decision and Stock Prices

More than a year after a court invalidated its “net neutrality” rules on broadband Internet service providers (ISPs), the Federal Communications Commission (FCC) decided to extend public-utility (Title II) regulation on broadband services. This paper uses traditional event analysis of the movements in the values of major communications and media companies’ equities at key moments in the FCC’s path to this decision to estimate the financial market’s assessment of the likely effects of regulation on ISPs, traditional media companies, and new digital media companies. The results are surprising: the markets penalized only three large cable companies to any extent, and even these effects appear to have been short-lived. The media companies, arguably the intended beneficiaries of the regulations, were unaffected.     

Online RPM and MFN Under Antitrust Law and Economics

The legal framing of a firm’s pricing strategy can determine whether it constitutes online resale price maintenance (RPM) or online most favored nation (MFN). Together, cases that involve online RPM and MFN can be viewed as a natural experiment of how antitrust economics and law may adapt to an online world. Thus far, legal theories that have been inconsistent with economic theories have dictated enforcement across jurisdictions, which has led to confusion that thwarts potentially efficient business practices. This paper distinguishes issues of online RPM from traditional RPM and online RPM from online MFN. We apply the economics learning to RPM and analyze the antitrust cases of online RPM and MFN to date in the United States, Europe, and Australia. Finally, we offer policy recommendations that reduce the confusion in current legal doctrine.     

Green Project Bonds als finanzielle Alternative für Energieunternehmen

The reorientations of energy policy, and in particular the promotion of renewables, have changed the market conditions for energy companies significantly. Over recent years, the resulting challenges put the energy companies’ financial ratios under severe stress. As the need to invest remains urgent, energy firms seek to broaden and diversify their sources of funding. Against this backdrop, the article addresses an innovative form of securities-based debt financing for energy companies, which explicitly links the financing transaction to the investing of funds in renewable energy projects. Due to the early stage of development of so called green (project) bonds, an initial disambiguation is essential. Thereafter, current market processes, structures and rules are considered. Based hereupon, it is possible to discuss the new opportunities that green project bonds afford energy companies.