体育旅游整合营销与管理研究综述

伴随着体育旅游实践的蓬勃发展,体育旅游理论研究也取得了很大进展,但是相对于实践发展的需要来看,仍有一些研究上的新问题需要深入探讨,如何运用整合营销理论指导我国体育旅游营销的开展,提升我国体育旅游竞争力已成为迫切需要解决的问题。本文在对体育旅游营销与管理研究进行综述的基础上,提出了开展体育旅游整合营销的必要性和未来研究的方向。     

新会计准则下会计盈余稳健性研究——来自深市A股上市公司的经验数据

稳健性作为一项重要的会计信息质量要求,一直受到会计准则制定者和会计信息需求者的重视.本文选取2005-2007年深圳证券交易所的A股上市公司作为样本,采用了改进后的Basu（1997）模型,对会计盈余的及时性,反转性两个经典假设以及新会计准则实施对会计盈余稳健性的影响逐一进行了检验.研究结果表明,新会议准则实施后,我国上市公司盈余稳健性有所提升,但提升的幅度有限.     

日本电动汽车产业的发展与启示

创造适宜的产业环境、优化技术路线、加快基础设施建设、强化市场推广、推动产业优化升级、促进国际合作是日本电动汽车发展的基本经验.日本政府的新一代电动汽车战略也雄心勃勃.充分借鉴日本经验,坚持官产学联盟、加快自主创新、完善产业政策是中国电动汽车产业后来居上的捷径.     

2006年日本经济问题研究综述

对日本经济研究的文献近年来呈不断萎缩趋势。本研究通过综述发表于2006年的659篇关于日本经济的核心期刊论文,回答了"谁在研究日本经济、研究的主要内容、怎样研究"等3个主要问题。可以发现,国内学者的研究兴趣不但取决于日本经济状况,还受中国国内的热点经济问题影响。     

基于大数据的跨境进口零售电商平台的网络舆情分析

从消费者视角出发,从三大跨境电商平台采集消费者评论,对其进行定量和可视化分析,发现产品质量和物流问题是消费者给予积极和消极情绪评价的关键因素,而导致大规模海外网购的主要原因则在于产品质量,但消费者对所购产品的质量并非完全满意。因此,要加强对跨境进口零售商品的监管,及时公布跨境购买境外商品的信息,同时要培育购买国货的消费文化。     

THE IMPACT OF ANTISMOKING POLICIES IN KOREA ON QUIT SUCCESS AND SMOKING INTENTIONS

In 2001 and 2002, the Korean government dramatically increased cigarette taxes, anti‐smoking advertisements, and smoking prohibitions as part of an anti‐smoking campaign. This paper examines the impacts of these policy changes by modeling quit success and smoking intentions pre‐ and post‐policy and attributing model differences to anti‐smoking policies. Model results provide evidence that national anti‐smoking policies increased both quitting success and intention to quit. However, the impacts of these policies are uneven throughout Korean society. Females and those who exercise for health maintenance experienced higher quit success. Heavy smokers and high frequency alcohol drinkers stated they are less likely to quit smoking post‐policy. One impact of national anti‐smoking policies is reduced provincial differences among Koreans in both quit success and intention to quit. Future anti‐smoking policies should address the different needs of these groups. (JEL D12, I19)     

浅谈水平营销对中国旅游业的影响与应用

水平营销是一种创造性的思考,是市场营销理论的最新突破,它是在传统的营销理论越来越不能适应发达市场的背景产生的,它可以使市场营销活动逃出垂直营销和层次营销的怪圈并最终取得胜利。水平营销运用创新思维对产品做适当改动来产生新用途、新情境、新目标市场以开创新类别,从而重组市场。在旅游业中,探索新的旅游市场需求,吸引非潜在目标群体,改变旅游市场需求情景。     

国有企业对我国经济增长贡献的实证分析

对国有企业和我国经济增长的相关性的实证分析表明,国有及国有控股企业工业增加值的增长与GDP之间存在双向的因果关系,我国国有企业对经济增长的贡献巨大。不能片面强调国有企业从竞争性领域退出,要通过全员激励约束机制建设推动国有企业改革的深化。     

CONSUMER DURABLES AND THE INTEREST RATE

This paper investigates the relationship between consumption of a durable good and the interest rate. According to the standard Permanent Income Hypothesis (PIH), a rise in the interest rate is expected to decrease durables consumption, and the magnitude of the interest rate effect should meet certain restrictions. This implication of the PIH is tested using US data. Empirical results of this paper indicate that, although durables consumption is negatively correlated with the interest rate, the magnitude of the estimated effect is substantially smaller than requested by the standard theory. This suggests that the influence of monetary policy on durables expenditure may not be as large as previous authors claim. In attempts to explain the small effects of the interest rate, frictions such as adjustment costs and liquidity constraints are examined. [E21]