全文获取类型
收费全文 | 130篇 |
免费 | 6篇 |
专业分类
财政金融 | 13篇 |
工业经济 | 7篇 |
计划管理 | 20篇 |
经济学 | 22篇 |
综合类 | 1篇 |
运输经济 | 1篇 |
旅游经济 | 7篇 |
贸易经济 | 55篇 |
农业经济 | 5篇 |
经济概况 | 3篇 |
邮电经济 | 2篇 |
出版年
2023年 | 1篇 |
2021年 | 3篇 |
2020年 | 6篇 |
2019年 | 16篇 |
2018年 | 11篇 |
2017年 | 2篇 |
2016年 | 13篇 |
2015年 | 5篇 |
2014年 | 5篇 |
2013年 | 17篇 |
2012年 | 7篇 |
2011年 | 7篇 |
2010年 | 8篇 |
2009年 | 4篇 |
2008年 | 5篇 |
2007年 | 7篇 |
2006年 | 2篇 |
2004年 | 2篇 |
2003年 | 2篇 |
2002年 | 3篇 |
1997年 | 1篇 |
1996年 | 2篇 |
1992年 | 1篇 |
1982年 | 1篇 |
1978年 | 1篇 |
1977年 | 1篇 |
1972年 | 1篇 |
1968年 | 1篇 |
1965年 | 1篇 |
排序方式: 共有136条查询结果,搜索用时 15 毫秒
11.
Diese Studie zeigt auf, dass sowohl die Koordination von Marketingaktivit?ten zwischen vertikalen Partnern in der Wertsch?pfungskette
(strategische Steuerungsebene) als auch gemeinsam geplante und durchgeführte Marketingaktivit?ten (operative Ebene) wichtig
für den Markterfolg der beteiligten Unternehmen sind. Die Ergebnisse zeigen, dass dabei dem Einsatz von IT-Systemen zur Unterstützung
dieser kooperativen Prozesse eine besondere Bedeutung zukommt, indem er diese Beziehung(en) zwischen der Marketing-Kooperation
und dem Markterfolg von Unternehmen positiv moderiert. 相似文献
12.
13.
Hanna Sepp Lillemor Abrahamsson Christina Fjellstrm 《International Journal of Consumer Studies》2006,30(2):224-232
The aim of this study, with the pedagogic meal in focus, was to identify pre‐school staff members’ attitudes to the role of food and meals as part of daily activities at pre‐school. Interviews were carried out at 12 pre‐schools and a total of 34 pre‐school staff participated. The staff revealed strong opinions as well as ambivalence towards how food and meals should best be integrated into their daily work and pedagogic activities. The pre‐school staffs’ lack of or insufficient education and knowledge regarding food and nutrition resulted in an ambivalent and uncertain situation with respect to how they should see themselves as teachers in the meal situation. Nevertheless, most of the staff had a clear perception of what it meant to practice a pedagogic meal. It meant helping and encouraging the children to help themselves and serving as an adult model for the children at table, though this pedagogic activity was uncommon. While the staff were satisfied with the pre‐schools’ role of catering for the children, they expressed concern about or even mistrust towards the children's parents. Despite, or perhaps due to, their inadequate knowledge about food and nutrition and the lack of specific aims for the pedagogic meal, they assumed that the public sector was a better educational institution regarding foods and a better guarantor for children's food habits and dietary intake. As the teachers’ identities have changed over the past years they have not yet found a solid ground for determining how food and meals could be integrated into their everyday work as pre‐school teachers and childminders. 相似文献
14.
15.
Nessim Hanna Ph.D. 《Journal of the Academy of Marketing Science》1978,6(1-2):91-100
A number of studies affirm that the level of consumer satisfaction with a product is positively correlated with the amount of effort expended in obtaining that product. This proposition, however, fails to explain situations where the customer may be more satisfied with a product when expending low effort than when expending high effort. The article attempts to reconcile conflicting evidence concerning the effects on product evaluation as a result of the magnitude of consumer effort. The two experiments conducted in this study suggest that the, issue of effort is a relative matter, measured and viewed by the individual in relation to the extent of his effort resource or reservoir. The experiments also indicate that this effort resource is capricious over time and place. The conclusion suggests to marketers with pricing responsibilities other alternatives to high-price policies as a means of attaining the desired customer evaluation of a product. 相似文献
16.
Timo Purmonen Soili Törmälehto Hanna Wahlman Kari Puolakka 《Journal of medical economics》2019,22(2):151-157
Background: Biologic treatments have enhanced the treatment outcomes of patients with active ankylosing spondylitis (AS). Until recently, TNF-alpha-inhibitors have been the only biologics approved for the treatment of active AS. The objective of this study was to assess the potential financial impact of the first non-TNF-alpha biologic secukinumab (fully human IL-17A-inhibitor) vs adalimumab (TNF-alpha-inhibitor) in the treatment of AS in Finland.Materials and methods: In this model-based budget impact analysis, patients were treated either with secukinumab (150?mg) or adalimumab (40?mg). The number of patients and market share of different biologics were based on national reimbursement registry data. Adalimumab was the most commonly used biologic treatment for AS, and in the base case analysis all adalimumab patients are assumed to switch to secukinumab. Response rates were based on a matching-adjusted indirect comparison between secukinumab and adalimumab. Patients not achieving response were switched to another biologic treatment.Results: Treating AS patients with secukinumab instead of adalimumab leads to potential savings of 18.2 million euros within a 5-year time period. The total costs within the follow-up time were 59.5 million euros and 77.7 million euros with and without secukinumab, respectively. According to sensitivity analyses, a higher adoption rate of secukinumab corresponds to higher potential savings.Conclusions: Secukinumab is a cost-saving treatment option compared with adalimumab in the treatment of AS in Finland. More patients could be treated with a biologic by allocating resources more efficiently. 相似文献
17.
Given the importance of communication in the realm of corporate associations, this study analyzes the roles that communication strategies play in the formation of corporate associations. The study examines (1) whether particular types of associations (corporate ability or corporate social responsibility associations) can be developed through CA- or CSR-based communication strategies, and (2) the relative effectiveness of these two association types at amplifying favorable consumer responses across three different industries (consumable goods, durable goods, and stigmatized goods). An experiment was conducted to test the proposed model with six Fortune 500 companies. The results demonstrate that communication strategies can effectively facilitate a particular type of association. Differing levels of association effectiveness were found within each industry. For the consumable goods industry, CA associations are found to be more effective than CSR associations. For the durable goods industry, CSR associations are more influential at enhancing consumer attitudes and purchase intent than CA associations, while CA associations have a larger impact on supportive communication intent. In the case of the stigmatized industry, CSR associations play a determinant role in fostering positive consumer responses. This study provides managers and communication specialists with more concrete guidance for choosing a particular corporate positioning and communication strategy. 相似文献
18.
Hanna Nel 《Development Southern Africa》2018,35(6):839-851
A comparison study was undertaken between the asset-based community-led development (ABCD) approaches versus the traditional needs-based approach to community development relating to community leadership. A purposive sampling technique was used to select 24 community projects in South Africa for the study, of which 14 were sensitised to ABCD and 10 were not. The kind of community leadership developed in ABCD communities enabled communities to lead their own development by co-investing their own assets, and leveraging their assets with resources from external agencies. In comparison, although development took place, the leadership that emerged in the needs-oriented projects was more authoritarian in nature, and in some instances, seemed to establish a dependency on external agencies. Community leadership that contributes to projects that were more driven by community members complements the principles of appreciative leadership, which were more evident in ABCD-sensitised communities. 相似文献
19.
Household time preference for US households, as measured by the planning horizon, was fairly stable for many years, but sharply changed with the onset of the Great Recession. Based on an analysis of a combination of the 1992–2013 Survey of Consumer Finances (SCF) datasets, time preference increased in 2010 and remained high in 2013, indicating households were less patient after the onset of the recession. This pattern held up even after controlling for household characteristics. 相似文献
20.
This study investigates the effect of risk aversion of single-parent households with at least one child under 18 on life insurance ownership. Analysing the 1992–2013 Survey of Consumer Finances datasets, we found that the likelihood of owning term life insurance decreases as risk aversion increases, but the likelihood of owning cash-value life insurance increases as risk aversion increases. Smokers were less likely to own term life insurance but more likely to own cash-value life insurance than comparable non-smokers. 相似文献