Following brands on Twitter: an extension of theory of planned behavior

Due to its immediacy and efficiency, Twitter has recently emerged as a form of marketing communication tool that offers unique advantages for two-way communication between marketers and consumers. This study examines brand-following behavior on Twitter using the Ajzen's model of theory of planned behavior (TPB). Results show that attitude toward brand following, subjective norm, perceived behavioral control, and brand attachment are positively associated with intention to follow brands on Twitter. Consumers’ intention to create (i.e., intention to tweet at brands) and disseminate (i.e., intention to retweet the links of brands) brand-related information, as well as purchase intention, are the outcomes of intention to follow brands on Twitter. Overall findings suggest that TPB model can be used to predict Twitter users’ brand-following behavior. More importantly, our finding that brand attachment drives consumer intention to follow brands on Twitter extends the TPB framework. This study provides both theoretical and managerial implications.     

Maintaining a Reputation for Consistently Beating Earnings Expectations and the Slippery Slope to Earnings Manipulation

This paper investigates whether maintaining a reputation for consistently beating analysts' earnings expectations can motivate executives to move from “within GAAP” earnings management to “outside of GAAP” earnings manipulation. We analyze firms subject to SEC enforcement actions and find that these firms consistently beat analysts' quarterly earnings forecasts in the three years prior to the manipulation period and continue to do so by smaller “beats” during the manipulation period. We find that manipulating firms beat expectations around 86 percent of the time in the 12 quarters prior to the manipulation period (versus 75 percent for control firms) and that manipulation often ends with a miss in expectations. We document that executives of manipulating firms face strong stock market and CEO pressure to perform. Prior to the manipulation period, these firms have high analyst optimism, growing institutional interest, and high market valuations, along with powerful CEOs. Further, we find that maintaining a reputation for beating expectations is more important than CEO overconfidence and is incremental to CEO equity incentives for explaining manipulation. Our results suggest that pressure to maintain a reputation for beating analysts' expectations can encourage aggressive accounting and, ultimately, earnings manipulation.     

中国失业保险制度改革方向:纳入社会救助——基于历史背景与功能定位的分析

失业保险在建立和长期发展过程中,具有缓和劳资矛盾、天然双向平滑经济波动、提供失业保障和平滑个人收入的基本功能。但随着各国劳动保护及福利制度的发展,失业保险在政治和经济方面的功能减弱,且其失业收入损失补偿功能常常引发失业陷阱,于是各国进行了以促进积极就业为导向的改革。中国失业保险制度曾经为经济体制转型起到了“减震器”的作用。随着劳动保护和社会保障制度的发展和政府就业政策的完善,在二元就业结构、户籍制度、公共部门人力资源管理制度及政府承担就业促进任务的影响下,我国失业保险的政治、经济、失业人口收入补偿、就业促进功能未能有效发挥。在比较了若干改革方案后,本文认为,取消失业保险并将其功能并入社会救助体系是新时代背景下我国失业保险制度的最优改革路径。     

浅析FEWD随钻测井技术的作用与应用效果

随钻遥测、随钻电法、声波、核、核磁共振、随钻地震等技术近几年具有长足的发展。随钻测井技术主要应用于地质导向和地层评价。大力发展随钻测井技术是油田技术服务公司的一个主要关注方向。我国发展随钻测井技术要有新的思路,实现跨越式发展,才能紧跟世界石油工业先进技术的发展步伐,达到提高国内随钻测井技术水平的目的。本文针对利用该FEWD形成的随钻测井技术,介绍了该技术涉及到的常用井下仪器组合、常用钻具组合、现场施工管理方式、主要应用技术,以及该技术的应用范围、应用效果和在部分油田的使用情况。     

Market timing: Recent development and a new test

Henriksson-Merton's market timing test suffers nontrivial size distortion when the event forecast is autocorrelated. A new test is suggested to detect the dependence of two autocorrelated binary time series. It complements the existing tests due to better test power.     

关于企业会计内部控制的建设

内控制度可以驾驭企业的长期发展,时企业内部起着双重交叉的控制作用,对企业的信息真实、可靠起保证作用,对下级单位人员有着责权制约与明晰激励作用,时企业的根本效益有促进作用.本文就我国企业会计内部控制的建设途径谈几点粗浅认识.     

浅析全面审计风险管理

近些年来,有关财政舞弊事件的不断增多,将审计工作推上了风口浪尖上,人们在谴责腐败人员的同时也对相关的审计工作产生了质疑,如何加强全面审计风险管理已成为现代社会发展的重要环节.本文对全面审计管理的内容、提高全面审计风险管理中的必要性以及加强全面审计风险管理的措施进行了论述.     

对会员卡法律关系性质的探究

会员卡源于西方会员制,在高档场所实行,体现身份和地位。根据不同标准,中国会员卡有准入式与非准入式、预付式与非预付式之分类。会员卡与信用卡、公交IC卡不能等同。准入式与预付式会员卡法律关系是继续性合同。准入式下的持卡人既是会员也是成员,其身份具有双重性;而非预付式会员卡法律关系构成两个相互关联且具有一定独立性的联立合同。     

上海燃料油期货上市三周年回顾与我国石油期货市场展望

自2004年8月25日上市至2007年8月1日,上海期货交易所燃料油期货合约累计成交已达6.3亿吨,总成交金额为1.9万亿元.上海燃料油期货价格与新加坡燃料油现货价格、美国WTI原油期货价格的走势保持了较强的相关性,但并不完全跟踪国际市场,而是表现出一定的独立性,更多地反映了中国市场的供需关系,与黄埔燃料油现货价格保持了更强的相关性.上海燃料油期货市场经济功能逐步发挥:形成了反映中国市场的燃料油价格,形成了市场普遍认可的燃料油的"中国标准",推动石油仓储设施建设,提供套期保值规避价格风险的平台,规模化培养石油金融专业人才.在总结燃料油期货成功经验的基础上,上海期货交易所正在研究推出原油、成品油等石油期货品种,已经完成了原油、成品油期货市场运作模式、交易标的选择、合约设计、交易规则等主要的前期工作.