Evaluating Fluid Milk Advertising in Ontario: The Importance of Functional Form

Generic advertising and promotion of milk and milk products have assumed increasing importance in Canada over the past two decades. The present research evaluates the Ontario generic fluid milk advertising campaign and determines the functional form that best describes the response of sales to advertising. The research also investigates whether appropriate amounts are being spent on fluid milk advertising. Empirical results indicate the generic fluid milk advertising program has significantly increased milk consumption. Using the empirically preferred inverse functional form, we estimate Ontario fluid milk sales to have increased by 40 million litres during the last quarter of 1984 as a result of increased advertising. The associated increase in farm income is estimated at $16 million, or $24 per additional media dollar invested. Results indicate that the computed optimal spending levels are sensitive to functional form selection, and the empirically preferred inverse form suggests fluid milk advertising expenditures can profitably be increased to 1.7 times the current rate. La publicité et la promotion génériques du lait et des produits laitiers a gagné de plus en plus d'importance au Canada au cours des deux dernières décennies. On a tenté d'évaluer la campagne de publicité générique sur le lait de consommation lancée en Ontario et de trouver la fonction qui décrit le mieux la réaction des ventes à la publicité. On a également vérifié si le budget consacréà la publicitéétait suffisant. Les résultats empiriques indiquent que le programme de publicité générique a augmenté sensiblement la consommation de lait. Selon la méthode empirique de la fonction inverse prérérée, les ventes de lait frais en Ontario ont augmenté de 40 millions de litres au cours du dernier trimestre de 1984 à la suite d'une publicité plus intense. Les recettes agricoles ont donc progressé d'environ 16 $millions, soit de 24 S par dollar investi. Ces résultats montrent que le budget optimal dépend du type de publicité retenu et la fonction inverse préférée suggère qu'il serait rentable d'accroêtre le budget publicitaire actuel du lait de consommation de 1,7 fois.     

Founding strategy and performance: A comparison of high and low growth high tech firms

Some firms grow very rapidly; others much more slowly. Potential explanations for differences in performance levels between high growth firms and low growth firms operating in the same industry are sought by comparing the firms' founding strategies. Results indicate that founding strategies of high and low growth firms differ systematically among the firms studied.     

Firm and Group Dynamics in the Small and Medium Enterprise Sector in Indonesia

This paper discusses the role of clusters and subcontracting as factors in the evolution of small and medium firms in Indonesia during the last quarter century. It is argued that a number of such firms have become successful exporters of rattan furniture, wood furniture and garments on the strength of subcontracting relationships with foreign investors and buyers as well as agglomeration economies achieved by clustering in selected locations. Examples are provided to show that clustered enterprises are more likely to be in the exports business and to adopt product and process innovations as compared to more dispersed firms. Public policy support for fostering subcontracting links and cluster formation is also discussed.     

Identifying and Developing Measures of Information Technology Ethical Work Climates

A model of information technology (IT) ethical work climates is presented. Using these ethical work climates and data collected from a national mail survey of Association for Computing Machinery (ACM) members, empirical measures were developed and evaluated. A mailing of 2446 questionnaires was sent to ACM members and 136 usable responses were returned (5.6%). Using these data, an exploratory factor analysis was performed using principle components analysis to identify the IT ethical work climates from the data. Six of these work climates were identified as predicted by the model. Two ethical work climates that were combinations of the proposed climates were also identified.From the results of the exploratory factor analysis, a confirmatory factor analysis was performed using Calis in PC SAS version 8. The purpose of this analysis was to evaluate the overall fit of these measures to the data and evaluate the psychometric properties of the measures. The fit of the IT ethical work climates model was acceptable. The psychometric properties of these measures were good. Based on these results, conclusions, limitations of the study, and directions for future research are proposed.     

Spurious welfare reversals in international business cycle models

Several papers have documented spurious welfare reversals: incomplete-markets economy produces a higher level of welfare than the complete-markets economy. This paper first demonstrates how conventional linearization can generate approximation errors that can result in welfare reversals. Using a two-country production economy, we argue that spurious welfare reversals are not only possible but also plausible under reasonable values for model parameters. This paper then proposes an approximation method that modifies the conventional linearization by a bias correction. This method can be easily implemented and approximates welfare as accurately as a second-order perturbation method.     

Productivity and Trade During the Softwood Lumber Dispute

The gap in total factor productivity in sawmills and wood preservation between the US and Canada generally increased from 1958 to 2005. The present paper examines the effects of the various phases of the softwood lumber dispute, including relatively free trade, Canadian export taxes, and low and high countervailing duties, on this productivity gap. Exogenous control variables include US housing demand, the exchange rate, softwood lumber prices, and ratios of capital and nonproduction labor to labor. The effects of phases of the dispute on US imports from Canada are also examined.     

Foreign Management,International Capital,and Income Redistribution

This paper examines the impact of foreign management as a separate input in a competitive economy open to both international trade and international movement of productive capital. Three inputs (capital, labor, management) are used to produce two final goods in a model characterized by competition, homogeneous products, and full employment. This model provides a simple starting point for the study of multinational firm activity, building on the fundamental competitive factor proportions model of production and trade. A clear distinction arises between international movements of capital and management, and international movements of the two inputs are linked. [F 11, F 23]     

Price gouging versus price reduction in retail gasoline markets during Hurricane Rita

Using extensive hand-collected retail gas prices, I show that there was no price gouging in Bryan/College Station during Hurricane Rita. Instead, the retail price markup dropped by twelve cents during the hurricane, despite most stations running out of gas.