The literature on the economic causes of and policy responses to obesity

This paper discusses economic perspectives on obesity, summarizes the economic literature and outlines potential policy responses. The paper provides the most up-to-date review of the literature. The literature illustrates the potential role of informational market failures and the dichotomy between the private and social costs of obesity. Market failures can act to provide a rationale for government intervention. Suggested factors for explaining the increase in the prevalence of obesity are discussed as relating to imperfect information, lifestyle changes and technology changes. Some of the potential remedial policies that are being debated in the literature include applying Pigouvian taxes, labelling regulation and advertising limitations.     

What Our Students Should Know: Perspectives from Business and Academia

Perspectives from business and academia on the relative importance of various skills and attributes were compared. The perspective from academia came from the University of Guelph learning objectives and the AEB simple and complex skills required for undergraduate majors. A survey of Canadian agribusiness firms, including governmental agencies, provided the business perspective. Different types and sizes of businesses were consistent in ranking the relative importance of the various skills and attributes. The rankings by business were also consistent with the hierachial learning objectives from the University of Guelph and the disciplinary skills from the AEB. The hypothesis that business and academia are more convergent than divergent as to what our students should know is supported by these results.
Both business and academia rank communication skills highly. Business ranks personal qualities slightly higher than communication skills, but universities recognize that they can only screen for personal qualities, as opposed to the skills that they can enhance through education. Relatively low rankings of technical, computer and quantitative skills and experience should not be interpreted to mean they are unimportant, but rather that they are necessary but not sufficient for entry-level employees to succeed in agribusiness firms.     

Advances in Drama Theory for Managing Global Hazards and Disasters. Part II: Coping with Global Climate Change and Environmental Catastrophe

We explore issues of group decision making for reducing global environmental risk, with particular reference to the political dynamics surrounding international agreements on tackling climate change. Continuing political delays in deciding to reduce greenhouse gas emissions may make it necessary to resort to high risk and controversial geo-engineering solutions, such as injecting large amounts of sulfur dioxide into the stratosphere, despite the unforeseen, potentially catastrophic consequences that these entail. Advances in drama theory (dt.2) are used to analyze the prospects for agreement on reducing or stabilizing greenhouse gas emissions, following the Bali agreement of December 2007. It is concluded that Western nations and emerging economies are behaving like players in a game of “chicken”, each expecting the other to take on the main burden of emissions reduction. We judge it unlikely that either will play a full part until it is too late for emissions reduction alone to avert environmental catastrophe. At that point, parties will resort to geo-engineering “fixes”, despite the risks. However, all such forecasts are conditional on decisions made and attitudes taken by political leaders and the public. Our analysis serves to pinpoint the relevant decisions and attitudes.     

A Framework for Strategic Communication Research: A Call for Synthesis and Consilience

This essay suggests that the conceptualization of strategic communication as a field uniting several disciplines was an important step forward, but progress in absolute terms has been disappointing so far. Individual researchers open up new avenues of exploration and regularly arrive at answers to questions internally consistent with their respective perspectives. But the body of reasonably verified scientific knowledge that goes substantially beyond common sense remains underdeveloped. The author argues that biologist Edward O. Wilson identified the key characteristic of progressing fields correctly as consilience, i.e., the commitment to the unity of knowledge from physics to chemistry to biology and beyond: “a seamless web of cause and effect.” The article proposes that strategic communications research follow Wilson’s program, as other disciplines have done. For the field to mature, leading researchers need to work towards a consilient synthesis, i.e., a theoretical framework that contains nonrelativistic conjectures about the world which form a nucleus for research to accumulate around. It is furthermore necessary to reconnect strategic communication research to the rapidly progressing and highly relevant hybrid disciplines such as cognitive science and evolutionary psychology.     

Gay men's holiday destination choice: a case of risk and avoidance

Gay men are subject to discrimination and social disapproval in many parts of the world. This paper examines the possible impact of this on choice of holiday destination, drawing on the concepts of risk and destination avoidance. A number of interviews were held with gay men and it was concluded that risk of adverse reactions and of the need to modify behaviour were significant issues in destination avoidance and choice. It is possible, as a consequence, to classify holiday‐taking by gay men into a typology including gay‐centric and gay‐related. In addition, it is appropriate to modify existing models of risk‐avoidance through the addition of the risks that are more applicable to gay men than to other tourists. Copyright © 2002 John Wiley & Sons, Ltd.     

Financial products: Rapid,iterative and segmented development by conjoint measurement and self-authoring iterative procedures

This paper combines existing and novel approaches to the development of financial products (here specifically insurance). Conjoint measurement identifies the key features of new insurance offerings through a procedure that does not require the customer to articulate needs, but rather simply respond to stimuli. Beyond conjoint measurement, however, lies segmentation, which when applied to the data set reveals the existence of new, and perhaps hitherto unexpected segments in the population. Conjoint measurement therefore further identifies the specific messages appealing to each segment. A ‘self-authoring’ (do-it-yourself) approach developed by the authors enables the developer to run several iterations of conjoint measurement rapidly, cost-effectively and with low risk. Rapid, safe, easy iterations increase the power of the approach because it is through these rapid iterations that additional learning and fine-tuning occur, and by means of which a better product emerges.