Research needs for assessing online value creation in complex consumer purchase process behavior

Consumers face considerable frustration when purchasing structurally and/or semantically complex high-involvement products online. Reliance on computer-mediated communications for their information needs may result in functional and emotional frustration from information overload and lack of personal trust. This paper proposes a responsive real-time information system as a proxy for a perceptive sales representative who assesses customer needs based on information exchanges and then offers appropriate responses. By tracking and analyzing a consumer's online activity, vendors can offer information relevant to the consumer's real-time needs, facilitating their purchase process. In essence, this is a real-time value co-creation process based on the consumer offering cues to vendors through their key strokes and mouse click activity. This allows for differentiated information offerings for inexperienced and more experienced consumers, creating value by dynamic information serving. Where appropriate value is created, consumers will experience less frustration and continue online, rather than possibly moving offline or to alternative vendors. In examining the bases of consumer information needs in complex purchases, this paper identifies the data required to enable a responsive dialog between vendors and consumers.     

Power,policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988

This paper explores a neglected issue in the study of retail strategy and store location by considering the nature of policy networks operating at the interface between retailers and central government. It argues that informal networks, coupled with the economic power of retailers and the legitimization of their activities with reference to the 'consumer interest', have served to provide retailers with an influential avenue through which they can exert power over the nature of the regulatory environment within which they operate. The paper considers the limited extant 'evidence' of the operation of such networks before moving on to outline the results of a case study. The case study reflects on new store development in the UK grocery sector since 1988 as a backdrop to an analysis of the form of policy networks operating at the interface between government departments and retail organizations. It also explores the role of other stakeholders in this process. The existence of a number of such networks is described and their role explored with reference to the involvement of retailers in the formulation and evolution of Planning Policy Guidance Note 6 on retail development.     

The pattern of prediction : Forecasting: Facts and fallibilities

This article concludes a series that has traced the pattern of prediction from the primitive forecasts of the eighteenth century to the more modern scientific approaches. The main lines of development in social and technological forecasting during the last twenty years are assessed: expectations are high, but the achievements are still to come.     

The Pattern of Prediction 1763–1973 The first forecast of the future

The heritage of technological forecasting is brief and haphazard. But examination of the rich variety of past assessments of trends and potential may prove useful in directing attention towards more probable futures. This is the first of a series of articles that will assess the pattern of prediction from the primitive forecasts of 1763 to the more modern scientific approach.     

The impact of all-star analyst job changes on their coverage choices and investment banking deal flow

Using a sample of all-star analysts who switch investment banks, we examine (1) whether analyst behavior is influenced by banking relationships and (2) whether analyst behavior affects investment banking deal flow. Although the stock coverage decision depends on the relationship with the client firms, we find no evidence that analysts change their optimism or recommendation levels when joining a new firm. Investment banking deal flow is related to analyst reputation only for equity transactions. For debt and M&A transactions, analyst reputation does not matter. There is no evidence that issuing optimistic earnings forecasts or recommendations affects investment banking deal flow.     

Culture,consumption and choice: towards a conceptual relationship

Abstract Manufacturers and retailers are continually extending the geographical scope of their activities, and the degree of acceptance by local consumer cultures is integral to the success or failure of their operations. It is, therefore, important that cultural influences on consumption behaviour are fully conceptualized and understood. Central to this understanding is a need to address how consumers prioritize their own principles and set them against other criteria, bringing these to bear in the process of choosing particular products. This paper attempts to address the paucity of research in this respect by attempting to integrate areas of literature on culture, consumption and product choice. These relationships are explored through a simple conceptual framework, which is then used to discuss the influence of culture on one particular type of behaviour —‘ethical consumption’— the degree to which consumers prioritize their own ethical concerns when making product choices. The paper concludes by highlighting the general implications of the framework for research.     

Science and society, 1915–1945: the best and the worst

So far this series has looked at the sporadic and amateur development of writing about the future. Before 1914 the examination of coming things was for the most part an interest for writers of fiction, journalists, some politicians and some professionals. The devastating effects of technology during World War I made the study of the future too important to be left to amateurs; it began to be a matter of serious concern for experts and for governments. This article examines these developments during the inter-war years, and it suggests that one of the most decisive factors in changing societies has been the power of Oldthink.