The Representation of Social Actors in Corporate Codes of Ethics. How Code Language Positions Internal Actors

This article understands codes of ethics as written documents that represent social actors in specific ways through the use of language. It presents an empirical study that investigated the codes of ethics of the German Dax30 companies. The study adopted a critical discourse analysis-approach in order to reveal how the code-texts produce a particular understanding of the various internal social groups for the readers. Language is regarded as social practice that functions at creating particular understandings of individuals and groups, how they are interrelated, and how they should behave. Findings show that codes of ethics do not represent employees as a group that is empowered or morally enlightened; instead they are positioned as passive receivers of rules and regulations. Furthermore, codes of ethics classify employees as having a need to be monitored and controlled by the higher levels of the corporate hierarchy. Overall, code language enforces compliance through maintaining existing and building new asymmetries between the different groups within a company. As a consequence, the article discusses a somewhat different understanding of code effectiveness. Reproducing and reemphasizing hierarchical relations could also lead to code compliance, perhaps without any need for developing the moral employee that is committed to ethical values.     

The crisis-resilience of services trade

Much attention has been focused on the impact of the current crisis on goods trade; hardly any on its impact on services trade. Using new trade data from the USA, and more aggregate data from other OECD countries, the authors show that services trade is weathering the current crisis much better than goods trade. On the basis of new evidence from Indian services exporters, it is suggested that services trade is more robust relative to goods trade for three reasons: less cyclical demand; lesser dependence on external finance; and few explicitly protectionist measures so far taken in services.     

Domestic concentration,foreign trade and economic performance

In a competitive fringe model the impact of concentration on price-cost margins can be shown to be ambiguous. Therefore, looking at the relationship between rates of return and concentration ratios is not sufficient for perceiving collusive elements. In this paper a model is set up that permits discerning collusion more clearly. Additional evidence concerning collusion can be gained by analyzing the influence of exports and imports on price-cost margins. Applying this approach to West Germany yields the result that the collusiveness prevailing in domestic markets has not visibly decreased in spite of a substantial increase in foreign trade.     

When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers' choice

The authors assumed that automatic preferences based on lower‐order affective processes have a greater impact on choice when people focus on their affective response to choice options (affective focus) than when they try to find reasons for their preferences (cognitive focus). They further supposed that the impact of the focus during decision making is less important when the cognitive resources of consumers are constrained. In an experiment, participants had to choose between two options while the cognitive or affective focus and processing resources were manipulated. Measures of automatic preferences correlated with choice under an affective, but not under a cognitive, focus. In contrast to expectations, this effect of focus was not moderated by the manipulation of processing resources. Interest‐ingly, the automatic measures contributed to the prediction of choice under an affective focus independently and apart from self‐report measures. © 2006 Wiley Periodicals, Inc.     

Local Responsive Talent Management for Foreign Multinational Enterprises in China

China evolves with amazing speed to be a leading player in the world economy. However, the transformation from isolated centrally planned to internationally open market economy during the past 25 years has occurred so fast that the change in the mindset and the adaptation of new modern business practice is still in progress. Foreign multinational enterprises in the mainland of China responded to the resulting shortcomings of Chinese professionals and managers by covering the key position in the organization by their own resources or managers from neighbor Asian countries. In this qualitative study, a new local responsive talent management concept for foreign multinational enterprises with expatriated managers was proposed under special consideration of the cultural business environment in China. The establishment of a learning firm culture with advanced training system to compensate the drawbacks of Chinese professionals was outlined. The coverage of the key positions in the organization by Chinese professionals with established social network and optionally supported by temporary foreign advisors was proposed to improve the firm climax, domestic customer and stakeholder relations.     

Incentive Regulation and Competition in Public Utility Markets: A 20-Year Perspective

Over the last 20 years, incentives in general and price caps in particular have breathed new life into public utility regulation. Price caps successfully combine incentives for cost reduction with incentives for more efficient pricing. These properties also facilitate opening public utility sectors to competition. Relatively tight price caps likely imply the right amount of competition, when the underlying natural market structure is unknown. While price caps make a regulated incumbent competitively more aggressive, this aggression is likely to improve on the unregulated outcome. Potentially anticompetitive behavior by the incumbent has led to regulation of essential inputs on the basis of benchmarked costs. Benchmarked costs should evolve into price caps for essential inputs and eventually lead to partial deregulation of end-user prices.     

Effort rewarding incentive mechanisms for public enterprise managers

Management incentive schemes leading to welfare optimal pricing and efficient production of public enterprises have so far been mainly concerned with the information advantages that public enterprise managers hold over their supervising government or central planning agency. Managers under these schemes are induced to improve their firm's performance in adjustment processes which in the limit lead to optimal firm decisions. Such managers are supposed to be income maximizers disregarding any personal effort which could influence their performance and utility. In this paper I show that two incentive schemes recently proposed by Tam (1981) and Finsinger and Vogelsang (1982) can also help to induce managers to provide an optimal level of effort. Here effort is assumed to reduce managers' utility and the firm's costs. The result depends crucially on myopic managerial utility maximization. Once managers maximize the discounted value of future utility levels they will deviate from the optimal behavior. Under Tam's scheme, this can hold independent of the optimal effort level. Under the Finsinger-Vogelsang performance index managers will always show suboptimal effort levels in a steady state equilibrium, because the index only rewards welfare improvements.Effort, however, has to be rewarded even with no improvement in behavior. An improved performance index, which provides cumulative rewards is shown to be strategy proof and lead to a welfare optimum. This reward structure basically treats managers as if they were private entrepreneurs. It looks extremely generous in that it gives managers the fruits of all costs reductions due to increases in effort. Suggestions are made to mitigate this income distributional impact.     

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

Children are important targets of advertising campaigns from companies. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour not only during ad exposure but also in delayed consumption and purchase contexts. Second, advertising operates largely at an implicit level—during ad exposure as well as in consumption decisions. The current article introduces a dual-step (ad exposure vs. purchase/consumption) and dual-process (implicit vs. explicit) model of advertising effects on children. The model is based on a review of implicit advertising effects and implicit mechanisms of self-control. It implies that consumer policies intending to prevent undesired advertising effects should support interventions that strengthen advertising and purchasing literacy and, in addition, implicit self-control mechanisms in children. As self-control in consumption decisions is largely relevant for, and learned during, shopping and consumption, such interventions should focus on educating parents or other primary caregivers because they are the most likely persons to accompany children in such situations and have a great influence on children's implicit learning.