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21.
Kwaku Atuahene‐Gima Stanley F. Slater Eric M. Olson 《Journal of Product Innovation Management》2005,22(6):464-482
While the benefits of being market oriented are largely accepted, a group of scholars and managers remain skeptical. Marketing scholars have sought to counter the criticisms leveled against market orientation (MO) by arguing that it has both responsive and proactive dimensions. However, few studies have empirically examined the complexity of the effects of these dimensions on firm performance. Drawing on theories of resource‐based advantage and organizational search behavior, this article advances understanding by arguing that responsive and proactive market orientations have curvilinear effects on product development performance, that their interaction may be positively related to product development performance, and that their effects on new product program performance are moderated differentially by the organizational implementation conditions and marketing function power. Survey results of 175 U.S. firms indicate support for most of the hypotheses. Specifically, whereas responsive MO has a U‐shaped relationship with new product program performance, proactive MO has an inverted U‐shaped relationship with new product program performance. Contrary to the arguments presented here, the interaction of both orientations is negatively related to new product program performance. This study finds that both orientations are needed; however, new product program performance is enhanced when one is at higher level and the other is at lower level. Finally, responsive MO is only positively related to new product program performance under specific conditions such as when strategic consensus among managers is high. On the other hand, the positive effect of proactive MO on new product program performance is further strengthened when learning orientation and marketing power are high. Overall, this study suggests that the effects of responsive and proactive MO on new product program performance are more complex than previously theoretically argued and empirically examined. 相似文献
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The purpose of this study was to revisit Lewin's gatekeeper theory to observe current food role patterns (cooking experience, recipe sources, and both daily food consumption choices and eating out) with contemporary groups of college students (n = 292) and of nutrition educators (n = 26). Male college students equalled female students in cooking ability, use of family as a prime recipe source, and frequency of eating out, while exhibiting different food consumption excesses and deficiencies. Package labels and the Internet were most frequently identified as recipe sources by college students. Nutritionists surpassed both male and female college students in most attributes. 相似文献
24.
Kimberly Burnett Sittidaj Pongkijvorasin James Roumasset 《Environmental and Resource Economics》2012,51(2):241-254
This paper develops a two-stage model for the optimal management of a potential invasive species. The arrival of an invasive species is modeled as an irreversible event with an uncertain arrival time. The model is solved in two stages, beginning with the post-invasion stage. Once the arrival occurs, the optimal path of species removal is that which minimizes the present value of damage and removal costs plus the expected present value of prevention costs. An expenditure-dependent, conditional hazard rate describing species arrival is developed based on discussions with natural resource managers. We solve for the optimal sequence of prevention expenditures, given the minimum invasion penalty as just described. For the case of the Brown Tree Snake potentially invading Hawaii, we find that pre-invasion expenditures on prevention are inverse U-shaped in the hazard rate. Efficient prevention should be approximately $2.9?million today and held constant until invasion. Once invasion occurs, optimal prevention requires $3.1?million annually and $1.6?million per year on species removal to keep the population at its steady state level, due to high search costs at very small population levels. 相似文献
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Over the past several decades, there have been some significant advances in psychological science, specifically in our knowledge about important questions to address with respect to the development and use of assessment tools. This article focuses on developments in research and guidelines for practice in five selected areas that, if applied, will lead to more informed use of assessment tools. The five areas that we discuss are validity generalization, statistical significance testing, criterion measures, cutoff scores, and cross‐validation. © 2005 Wiley Periodicals, Inc. 相似文献
27.
Charles F. Manski 《International Economic Review》2007,48(4):1393-1410
This article shows how to predict counterfactual discrete choice behavior when the presumed behavioral model partially identifies choice probabilities. The simple, general approach uses observable choice probabilities to partially infer the distribution of types in the population and then applies the results to predict behavior in unrealized choice settings. Two illustrative applications are given. One assumes only that persons have strict preferences. The other assumes strict preferences and utility functions that are linear in attribute bundles, with no restrictions on the shape of the distribution of preference parameters. 相似文献
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Direct measures of attitudes, such as self‐reported evaluations of consumer products and brands, are vulnerable to biases that undermine their validity (i.e., social desirability, self‐deception, and self‐ignorance). In contrast, indirect measures, many of which rely on reaction time to index underlying associations, resist such biases. Here, one such indirect measure, the Implicit Association Test (IAT), is highlighted, and its promise and pitfalls in market research, evaluated. It is concluded that the IAT can serve as a viable and valuable methodological tool. Its diagnostic and predictive advantages, which have been empirically established, outweigh its practical and theoretical drawbacks, which can be satisfactorily addressed. 相似文献
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