Shared organizational values: Measurement and impact upon strategic marketing implementation

The concept of shared organizational values and its impact upon successful marketing strategy implementation are discussed. The need to measure the degree to which values within the organization are shared is stressed. A method to quantitatively measure the degree of value congruency and the strength of value consistency is proposed. An exploratory, empirical study is presented in which organization values are measured and found to impact upon strategy implementation.     

The Endogenity of the Optimum Currency Area Criteria

A country' suitability for entry into a currency union depends on a number of economic conditions. These include, inter alia , the intensity of trade with other potential members of the currency union, and the extent to which domestic business cycles are correlated with those of the other countries. But international trade patterns and international business cycle correlations are endogenous. This paper develops and investigates the relationship between the two phenomena. Using thirty years of data for twenty industrialised countries, we uncover a strong and striking empirical finding: countries with closer trade links tend to have more tightly correlated business cycles.     

What do we one the future? the construction of a better present

The debt-to-the-future issue is discussed taking into account that it is not simply a poetic or innocent statement but a present complex problem. An analytical approach through the issue of risk and uncertainty might allow us to delimit our reflection. At the same time, it might become the main axis in the reality we face today, since risk, reliability, and uncertainty appear as characteristic features of modern society. Participatory processes, as manifestations of post-normal science, are proposed as a way to cope with uncertainty.     

Futures sustainability

This article presents a strategic framework to guide public policy with respect to very long-term futures. The framework is based upon three fundamental principles. Threats to meeting the principles are assessed. Integrated planning responses to overcoming the threats are proposed. Significant changes in economic, political and social theory and organization required to support the strategic responses are discussed. It is argued that human civilization would need to pass through the mythic ‘singularity’ on the path to futures sustainability.     

Static profitability as a measure of deviations from the competitive norm

Recently, several industrial-organization economists have claimed that the rate of return on sales (II/S) is superior to the rate or return on assets (II/K) as a measure of monopoly power. This paper argues that there is no reason to prefer one index over the other. To make the point, an oligopoly model of optimizing agents is derived that yields II/K as a performance measure. The derivation leads to natural interpretations of the two indices and therefore to clarification of the circumstances under which each might be preferred.     

The ethics of corporate governance

The failure of the critics of corporate governance to agree on what should be done to improve the governance process can, in most cases, be traced to a different understanding of the role of corporate directors in that process. This article analyzes and contrasts the obligations of directors under two legal theories, the fictional person theory and the organic theory, of the corporation. A comparison of the director's obligations under each theory indicates that the organic theory provides a better basis for assessing the performance of directors and initiating reform.Among the boards of directors of Fortune 500 companies, I estimate that 95% are not fully doing what they are legally, morally, and ethically supposed to do. And they couldn't, even if they wanted to.E. Eugene Arthur, S.J., is Associate Professor of Management and Economics at Rockhurst College. He is a Visiting Fellow at Trinity Center for Ethics and Corporate Policy.