Uniform pricing effect: The influence of uniform pricing on product value judgement and purchase intention

Uniform pricing, which is a pricing strategy that sets a unified price for all products in the store or all products in the same category, is becoming increasingly popular over the past decades. However, scarce attention has been paid to investigating its impact on consumer behaviour. This research investigates the influence of uniform pricing on product value judgements and purchase intentions. Four studies demonstrate that uniform pricing (vs. non-uniform pricing) could induce stronger promotion perception, which leads to more positive product value judgements and purchase intentions. Moreover, price sensitivity and product involvement moderate this effect, and this effect only exists for high price-sensitive consumers and low product involvement consumers.     

Institutional Monitoring: Evidence from the F‐Score

The extant literature shows that institutional investors engage in corporate governance to enhance a firm's long‐term value. Measuring firm performance using the F‐Score, we examine the persistent monitoring role of institutional investors and identify the financial aspects of a firm that institutional monitoring improves. We find strong evidence that long‐term institutions with large shareholdings consistently improve a firm's F‐Score and that such activity occurs primarily through the enhancement of the firm's operating efficiency. Other institutions reduce a firm's F‐Score. Moreover, we find evidence that, while monitoring institutions improve a firm's financial health, transient (followed by non‐transient) institutions trade on this information.     

Coca-Cola's Acquisition Over Huiyuan Juice

China's Anti-Monopoly Law,the foundation stone of the market economy,started to be implemented since August 1st 2008.After half a year of investigation,.Coca Cola's acquisition of Huiyuan Juice was put to a stop by Ministry of Commerce on March 18th 2009.It became the first abortive case since the implementation of the Anti-Monopoly Law and caused strong repercussions home and abroad.While the nationalists applauded for the decision,overseas media generally took a skeptical attitude,considering it as a case of trade protectionism.This phenomenon requires a rational interpretation and guidance for the domestic and international media.On the one hand,acquisition by foreign capital may bring advanced technology and management experience and promote economic development;on the other hand,it may lead to the monopoly of relevant market,hamper competition and cause some domestic brands to disappear.We should look at Coca Cola's acquisition of Huiyuan Juice from two aspects.     

任务型教学法和传统3P教学在阅读课中的对比

任务型教学法在提高学生独立思考，应用语言表达自己思想和全面看问题方面的确有3P教学所不能及的效果。高职英语阅读教学更需要引入任务型范式来提高其英语应用能力。     

外汇储备增长对我国物价影响的实证分析

2007年以来,我国物价水平出现持续攀升的势头。2008年1～4月份,居民消费价格水平同比上涨8.2%。与物价上涨相对应的是我国外汇储备水平创出了历史新高,截至2008年6月末,我国外汇储备余额达1.8万亿美元。那么,外汇储备增长与物价上涨之间有没有直接的联系?本文从短期和长期两个视角,理论和实证相结合探讨了我国外汇储备增长对物价上涨的影响及其作用机制。     

论市场经济条件下的权力腐败及其治理

市场经济条件下权力腐败现象产生，有其特定的历史条件，认真研究市场经济条件下权力腐败的表现、产生条件，相应地采取反腐倡廉措施，对于惩治权力腐败，保持社会稳定，促进市场经济的健康发展，具有重要意义。一、市场经济条件下权力腐败的特点与表现１、干部任免上的买官卖官。这是权力不正当介入市场的腐败现象，也是破坏最严重、人民群众反映最为强烈的腐败现象。持有“当官不发财，请我都不来；当官不收钱，退了没本钱”的歪论的原福建政和县委书记丁仰宁，任职不到３年，受贿６８起，收受７２人所送的钱物，共计人民币５０万元，美金…     

Effectiveness of promotional premiums: The moderating role of affective state in different contexts

This research explores the influence of affective state on ad and product judgments for advertising that features promotional offers of high and low price value. Consistent with expectations, Study 1 found that for happy participants, high‐price value premiums generated higher ad believability ratings, which in turn enhanced ad and brand attitudes. For sad participants, however, the positive effects of high‐price value premiums were attenuated due to message believability discounting. It is proposed that the moderating influence of affective state on responses to ads featuring premiums should be more likely to emerge when attention to premiums is high, as in situations where ads feature less important product attributes or when consumers plan to purchase a product. Study 2 found that the interaction between affective state and premium value was significant when ads featured less important product attributes, but not when they featured important product attributes. Study 3 found that the interaction was significant for participants who intended to purchase the product in the near future, but not for those who did not have purchase intentions. © 2009 Wiley Periodicals, Inc.     

“帆船之都”三年成长路

3年前的2004年5月15日, "帆船之都·青岛"徽标在北京中华世纪坛正式向全世界发布,标志着青岛市以迎办奥帆赛为契机全力打造"帆船之都"城市品牌工作的全面启动,也为青岛市开展城市形象对外宣传推介掀开了崭新的一页.