路过天空——深圳航空平面广告创意手记

曾经读过泰戈尔的这句“天空没有翅膀的痕迹，而我已飞过”。无奈地承认，这曾是对天空最美丽的想象。不过生存要继续。2006，深航，我们要继续为它构筑在天空的远大版图。 航空业显然是不轻松的，高风险低回报，加之油价上涨、外航潜人、国内航空公司3＋X竞争局面的加剧…在高度发展的商业社会中，天空中也有狭路相逢之时。     

The mean-variance investment problem in a constrained financial market

This paper extends the mean-variance analysis and the two-fund separation theorem to a market with some constraints, such as, the incompleteness, prohibition of short-selling, and partial information, with stochastic interest rate, and with stochastic volatility for risky assets. By maximizing a quadratic utility of terminal wealth, we show that the efficient frontier for the problem is a straight line in the mean-standard-deviation diagram. The quadratic utility function exhibits mean-variance efficiency. Our results apply to portfolios of claims in a single period, multiperiod, and continuous time.     

建设完善的国内宽带网络 提高技术支撑能力

一．着眼业务需要建设新华社国内宽带网 环顾当今世界，信息爆炸式增长，以通信和网络为主要代表的信息技术突飞猛进，信息技术创造了网络媒体，引发了人类信息获取手段的革命，给传统媒体产业带来了巨大挑战，技术支撑能力已经提升为通讯社核心竞争力中至关重要的组成部分。     

Satisfaction drivers for Internet service technology among stock brokerage customers in Thailand

Many financial services firms are offering the Internet as a self-service technology (SST), for online stock trading, in an effort to increase effciency and give customers greater access. It is important to understand how this technology will influence customer satisfaction. This paper reports results of exploratory research to identify sources of customer satisfaction and dissatisfaction with the service encounter in Thai stockbrokerage firms. Results show that customers and service providers determine sources of customer dis/satisfaction differently, depending on whether the service encounter is technology-based or interpersonal. Different customer profiles give rise to segmentation in response to the use of Internet technology in this industry.     

应变—距离法

本文在概述位移—距离曲线类型(包括直线、二次曲线或对数曲线、折线、双二次曲线及不规则曲线)及相应的断层扩展位错模式的基础上,建立了应变—距离函数,并提出应变—距离图新概念。应用应变—距离法,能准确地确定和清楚地表示断盘内或拆离面上部各点的应变。本文通过实例简述了运用应变—距离法确定和表达应变分布的步骤。     

Fixed Exchange Rates and Disinflation in Emerging Markets: How Large Is the Effect?

We examine developing countries which have institutional quality ratings for the effects of exchange rate rigidity on inflation. The level of institutional development exerts no effect on the impact of currency regimes. However, the interaction of institutional quality and exchange rates has, in the most plausible specifications, a negative impact on inflation. This suggests that fixed exchange rates exert at most a contingent effect on inflation, and indicates that countries in Eastern Europe and Latin America contemplating currency pegs would be better off improving institutional quality prior to adopting the euro or dollar and expecting a large subsequent disinflationary effect. JEL no.  F31, O11     

广东本地服装品牌的市场培育

本地原创品牌的发展塑造需要坚持,也需要本地市场的支持。品牌经营者必须充分了解市场需求,有针对性地进行市场培育,同时结合自身条件进行品牌营销,才能在市场上取胜。文章基于服装品牌消费者层次分析,提出以差异性的品牌推广方式来培育忠诚顾客的若干策略,从而提升原创品牌的市场竞争力。     

透视入世条款怎样避免农业弱势累积

入世后,我国产业界将面临前所未有的机遇和挑战,相对WTO其它成员中的综合实力和竞争优势来说,我国农业将处于比较弱势地位,本文通过分析中国为加入WTO所签订的一系列与农业有关的条款,指出我国农业所面对的复杂形势,详细说明了能否趋利避害,关键在于怎样立足现实,走出一条既适合中国国情又符合WTO规则的发展之路,据此作者提出了多渠道避免农业弱势累积的方案。