The Firm's Management of Social Interactions

Consumer choice is influenced in a direct and meaningful way by the actions taken by others. These “actions” range from face-to-face recommendations from a friend to the passive observation of what a stranger is wearing. We refer to the set of such contexts as “social interactions” (SI). We believe that at least some of the SI effects are partially within the firm's control and that this represents an exciting research opportunity. We present an agenda that identifies a list of unanswered questions of potential interest to both researchers and managers. In order to appreciate the firm's choices with respect to its management of SI, it is important to first evaluate where we are in terms of understanding the phenomena themselves. We highlight five questions in this regard: (1) What are the antecedents of word of mouth (WOM)? (2) How does the transmission of positive WOM differ from that of negative WOM? (3) How does online WOM differ from offline WOM? (4) What is the impact of WOM? (5) How can we measure WOM? Finally, we identify and discuss four principal, non-mutually exclusive, roles that the firm might play: (1) observer, (2) moderator, (3) mediator, and (4) participant.     

CRM在酒店管理系统中的设计与应用

客户关系管理(CRM)是一种新的管理理念,在企业的具体实践中引入这一理念有利于企业去管理并分析宝贵的客户数据,从而更加了解和更准确预测客户的需要,改善客户服务质量,不断改进与客户关系,提高客户满意度以及加强客户的忠诚度。文章介绍了一个实用的酒店管理信息系统的设计和实现方法,针对目前传统酒店管理信息系统中存在的缺陷,重点论述了如何把CRM理念引入该管理信息系统中。实践证明,该系统具有良好的性能和较强的适用性。     

汽车初始备件两级库存模型研究

运用汽车可靠性试验时的故障数据,并针对新车型在使用初期的故障规律,提出了基于泊松分布的初始备件两级库存模型.通过一组实例数据,初步验证了模型的可行性.     

CRM在酒店管理系统中的设计与应用

客户关系管理(CRM)是一种新的管理理念,在企业的具体实践中引入这一理念有利于企业去管理并分析宝贵的客户数据,从而更加了解和更准确预测客户的需要,改善客户服务质量,不断改进与客户关系,提高客户满意度以及加强客户的忠诚度。文章介绍了一个实用的酒店管理信息系统的设计和实现方法,针对目前传统酒店管理信息系统中存在的缺陷,重点论述了如何把CRM理念引入该管理信息系统中。实践证明,该系统具有良好的性能和较强的适用性。     

基于DEA的AHP分析基础上的应急物流配送目的地的决策分析

在大规模突发灾害时，国家应急物流最先反应是把现有救援物资在第一时间送达灾情最严重的地区4-，然后再调集社会力量救援抢险。运用将DEA和AHP相结合的定量分析法，给救援物资的配送提供决策支持，并通过实证分析给出了方法决策的具体过程。     

Strategy-Proof Probabilistic Mechanisms in Economies with Pure Public Goods

Public good economies where agents are endowed with strictly convex continuous single-peaked preferences on a convex subset of Euclidean space are considered. Such an economy arises for instance in the classical problem of allocating a given budget to finance the provision of several public goods where the agents have monotonically increasing strictly convex continuous preferences. A probabilistic mechanism assigns a probability distribution over the feasible alternatives to any profile of reported preferences. The main result of the paper establishes that any strategy-proof (in the sense of A. Gibbard, Econometrica45 (1977), 665-681) and unanimous mechanism must be a random dictatorship. Journal of Economic Literature Classification Numbers: D70, D71, H40, C60.     

一部颇有学术造诣又具实践价值的力作——任碧云所著《货币、资金与经济协调研究》一书评析

由任碧云博士所著的《货币、资金与经济协调运行研究》于2005年8月由中国财政经济出版社出版。该书以马克思主义为指导，借鉴西方经济学关于货币、资金和经济协调运行的相关理论和方法，以“协调”为主线，以经济增长为中心，围绕货币运行、资金运行和经济运行及其三者之间的相互关系展开深入、系统的考察和分析；既对国内外有关宏观经济运行理论作了一定的充实和发展，