试论"三言"、"二拍"中的商业智慧

明代中叶,随着资本主义的萌芽,商品经济空前繁荣,作为传统的"四民之末"的商人,纷纷登上历史舞台,充分展示了他们的聪明才智.冯梦龙的"三言"和凌濛初的"二拍"描写了许多成功的商人形象,艺术的再现了他们超群的商业智慧,他们审时度势,善抓商机,刻意经营,合理投资,勇于竞争,科学决策,凭自己的智慧赢得了商战的胜利.这些智慧,即使是在商品经济高度发展的今天,也还有着积极的借鉴意义.     

开放式基金的风险管理

本文分析了开放式投资基金所面临的市场风险、操作风险和流动性风险,在风险管理的系统框架下,提出了具体的方法和对策     

Technology infusion in service encounters

Service encounters are critical in all industries, including those that have not been traditionally defined as service industries. The increasing deployment of technology is altering the essence of service encounters formerly anchored in a “low-tech, high-touch” paradigm. This article explores the changing nature of service, with an emphasis on how encounters can be improved through the effective use of technology. The authors examine the ability of technology to effectively (1) customize service offerings, (2) recover from service failure, and (3) spontaneously delight customers. The infusion of technology is examined as an enabler of both employees and customers in efforts to achieve these three goals. Although the infusion of technology can lead to negative outcomes and may not be embraced by all customers, the focus of this article is on the benefits of thoughtfully managed and effectively implemented technology applications. Past research and industry examples are featured and future research directions and managerial implications are highlighted. Mary Jo Bitner is the AT&T Professor of Services Marketing and Management and the research director of the Center for Services Marketing & Management at Arizona State University. Her research focuses on customer evaluations of service, selfservice technologies, and service delivery issues. She has published in theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Retailing, and theInternational Journal of Service Industry Management. She is coauthor of the textServices Marketing (McGraw-Hill, 2d ed., 2000). Stephen W. Brown holds the Edward M. Carson Chair of Services Marketing and Management, is Professor of Marketing, and director of the Center for Services Marketing & Management at Arizona State University. His research focuses on services marketing strategy, service delivery, customer loyalty, and service recovery. He has published in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, theJournal of Business Research, and theJournal of Retailing. He is the coeditor of theAdvances in Services Marketing and Management series. Matthew L. Meuter is Assistant Professor of Marketing at Villanova University with a Ph.D. in marketing from Arizona State University. His research interests focus on the impact technology has on the marketing function, the changing nature of technologically based service encounters, customer satisfaction with self-service technologies, and customer adoption of technologically based service delivery innovations. His research has been published in the American Marketing Association's (AMA)Educators' Proceedings and has been presented at several national conferences.     

色季拉山国家森林公园生态旅游环境容量评价

本研究根据旅游环境容量分为旅游空间环境容量、旅游生态环境容量、旅游设施环境容量和旅游社会环境容量四个分量指标,对旅游环境容量的评价体系进行了总结和完善。按这些指标对色季拉山国家级森林公园的旅游环境容量进行了评价,得出该森林公园的旅游资源没有得到充分地利用,其空间环境容量是发展中的主要限制因子,游客量随季节分布明显且存在较大差异,并针对存在的问题提出了一些开发建议和调控措施。     

福建省物流业与主导产业联动发展路径的可行性研究

物流业作为国民经济中一个新兴的服务部门,正在全球范围内迅速发展。物流业已被认为是国民经济发展的动脉和基础产业,被喻为促进经济发展的"加速器",其发展与其他产业密切相关,文章对物流业与主导产业联动发展路径进行研究是相当有必要。     

我国经济增长与大气污染物排放的关系——基于分省面板数据的经验研究

本文应用1998-2004年期间我国30个省(市、自治区)的面板数据,通过综合简化型模型,研究了3种大气污染物和经济增长之间的关系.实证研究发现在3种大气污染物与经济增长之间不存在倒U型环境库兹涅茨曲线.二氧化硫排放与经济增长之间呈倒N型曲线,与多数研究结果不相符;同时,第二产业比重、经济增长速度、单位GDP能耗和环境政策强度四个解释变量总体上对3个大气污染物的排放具有显著影响,并包含明确的政策含义.     

对生态旅游的若干重要认识

生态旅游已成为世界和我国旅游业的一个亮点。但目前有相当一部分的决策者、开发者、经营者和绝大部分旅游者对生态旅游存在着一些认识误区,甚至简单地把自然观光旅游换个标签摇身一变,就成了时髦的“生态旅游”产品。这种认识误导造成的行为误导将会带来生态破坏的无穷后患。本文强调指出了生态旅游的非大众化、高成本、高附加值和高知识含量。文中还对“生态旅游”的构词内涵以及世界旅游界中最新出现的“遗产旅游”的概念进行了学术上的剖析和比较。     

Examining the predictive validity of SUS-TAS with maximum parsimony in developing island countries

The Sustainable Tourism Attitude Scale (SUS-TAS) has been used as a tool to gauge the sentiment of local residents toward sustainable tourism development. This scale has been validated in cross-cultural settings by several scholars. In a like manner, in order to validate this scale, data were collected in the Cape Verde islands (off the coast of Africa) and the results showed (1) a parsimonious version of the 21-item SUS-TAS that facilitates the process of data collection without compromising its robustness and psychometric properties, (2) a validated second-order factor model, confirming that the seven factors of SUS-TAS can be loaded in two broader dimensions named “perceived tourism impacts” and “expected tourism sustainability”, (3) a SUS-TAS second-order factor model with validity in predicting residents’ support for sustainable tourism development, (4) that SUS-TAS can be interpreted by seven individual factors and/or as a global factor as indicated by the hierarchical measurement model and predictive validity. Methodological and theoretical interpretations are discussed and future refinement and applications are also offered.     

Policies to increase business tourism income: A dynamic panel data model

This article aims to identify the determinants that influence business tourism income and that may be controlled by economic agents and policy makers of destination countries. For the development of the empirical study, a dynamic panel model by the Generalized Method of Moments (GMM) was estimated using the Gretl 2016a software, and a sample of 122 countries for the period 2002–2013 (12 years) was used. The study reveals that, for the development of policies to stimulate the growth in the short and long-term of business tourism income, countries should develop measures that encourage capital investment in tourism and foreign direct investment.     

Exploring sources and outcomes of trust and commitment to nonprofit organizations: The case of Amnesty International Portugal

The interactions between customers and organizations have been regarded as a core aspect in cocreating and developing new products and practices. The current study explores these interactions in the context of citizens and nonprofit organizations. The study comprises two parts: (a) a qualitative approach using interviews and the analysis of social networks to better understand the organization's social media marketing practices and corresponding outcomes and (b) a quantitative approach to analyze antecedents and outcomes of trust and being committed to participate in a nonprofit organization such as Amnesty International. From the qualitative approach, the findings highlight that Amnesty International uses social media (Facebook) to share information, and citizens tend to consider sharing posts, but they do not express new ideas or interact with the organization. These findings contribute to structure the model analyzed in the second stage of the research. Regarding the qualitative approach, the results show that organizational credibility is the most significant driver of trust followed by communicative ability. Affectively commitment to participation and relationship perception act as outcomes of overall commitment.