Factors affecting investors’ intention to purchase gold and silver bullion: evidence from Malaysia

Gold and silver prices have surged since the 1980s, and they have been used as a store of value for fear of a financial meltdown. However, gold and silver in the form of bullion are still not so popular compared with other gold and silver products (jewellery) and other financial instruments in Malaysia. Limited study has actually verified the factors that affect the investors’ intention to purchase bullion. Thus, this study explores factors affecting investors’ behaviour and their intention to purchase bullion based on the Theory of Planned Behaviour. This study also examines the moderating effect of scepticism between investors’ behaviour and their intention to purchase bullion. A total of 208 sets of data collected in a self-administered online structured survey was analysed using PLS-SEM. This study finds that investors’ behavioural belief and control belief significantly and positively affect their respective attitude towards behaviour and perceived behavioural control and, thus, intention to purchase bullion. Results are found insignificant for normative belief, normative attitude and intention to purchase bullion and the moderating effect of scepticism in affecting investors’ intention to purchase bullion. The findings of this study hope to provide insight and deeper understanding to bullion traders and financial advisors in improving their marketing strategies in growing interest in the bullion market.

     

Going green in Thailand: Upgrading in global organic value chains

Under what conditions are some small-scale agricultural producers able to overcome challenges associated with shifting to organic production, whereas most are not? The answers are vital for the global effort to encourage more sustainable, pro-poor forms of agriculture—more organic farming, more sustainable production; more smallholders engaged in green production, more income and better livelihoods. Yet, answering this question is challenging in part because previous analyses of global production networks, such as those associated with organic agriculture, focus more on broad governance patterns than the specific factors and actors that help smallholders shift to organic production and link to far-flung markets. To fill in these gaps, we conducted fieldwork in Isan, Thailand, a major rice-producing area in which many groups of smallholders have attempted to shift into organic production. Doing so allows us to identify the critical challenges associated with upgrading into organic production and analyse how specific actors enabled some groups to overcome these challenges. Our findings provide a generalizable theoretical approach to understanding how to link small-scale farmers to global value chains in ways that can potentially enhance smallholders' livelihoods, spark rural development and encourage more sustainable practices in agriculture.     

A dynamic segmentation of U.S. women during the COVID-19 pandemic

The coronavirus disease 2019 (COVID-19) pandemic has had a vast, but uneven, influence on consumers. Diversity in consumer reactions, and the extent to which those reactions lead to lasting preference and lifestyle changes, present challenges for implementing effective marketing strategies during a period of societal crisis. To address this, we conducted a dynamic segmentation analysis involving over 14,000 U.S. women by assessing relevant psychological, experiential, and other personal factors at multiple time points during the pandemic. This analysis identified seven unique consumer segments who varied in their current and future degree of change, and who indicated responsiveness to specific forms of brand and advertising content. This seven-segment clustering was highly stable over time, suggesting that certain segmentation approaches hold continuing value for marketers even as widespread events like pandemics evolve.