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81.
This paper contributes to the emerging literature on reshoring by taking a value-driven enquiry into the renewal of supply chain strategy. It enhances the understanding of the use of reshoring in generating the value demanded by a changing business model. An iconic British high-end clothing brand, Burberry, is the chosen case study to explore the recent move towards reshoring because its changes of leadership, business model and evolving supply chain strategy from 1997 to early 2016 provide a timely and pertinent context. Burberry has continued to realign its business towards a brand-led and customer-centric model along with restoring its corporate heritage and core brand values. The changes in Burberry’s business model triggered the need to renew and realign its supply chain strategy through consolidating and rebuilding manufacturing activities back in the UK, in order to support its brand repositioning as quintessentially British and the company’s refocus on heritage products. The increased managerial control in the supply chain together with the close proximity of design and manufacture enables the promise of quality and brand provenance to be fulfilled. The renewal of Burberry’s supply chain strategy has contributed to an increase in revenues and brand values. These findings suggest that the renewal of supply chain strategy through reshoring and increasing control in supply chain operations can enhance value and firm competitiveness. 相似文献
82.
83.
The role of stories and their influence on communication have been widely discussed, yet despite recent advances, the elements that constitute a good brand story and their alignment with product types remain unclear. This study uses four between-subjects experiments to test hypotheses pertaining to the appropriate stories for both search and experience products. Authenticity, conciseness, reversal, and humor are generally useful in engaging readers, though brand story elements influence customer attitudes differently for search versus experience products. Authenticity is more important for experience than search products; conciseness has a significant influence on brand attitude only for search products; reversal is more critical to improve brand attitude for experience than search products; and humor exerts a relatively greater influence for search than for experience products. These findings provide insights for marketers who want to design brand stories that align with their products. 相似文献
84.
When analysing the behavior of investors, the emphasis is usually on positive feedback and herding behavior, and the existing literature abounds with studies on the domestic strategy of mutual funds or on their impact. Due to the advantages in terms of the data, many studies investigate US data. However, with the increased flows of capital into emerging markets, studying the behavior of international mutual funds in emerging markets has become more and more important. Nevertheless, studies involving emerging markets are relatively rare. This study examines whether the positive feedback effect and herding behavior exist in Asian markets based on mutual fund data covering the period from 1996 to 2004. The long period enables us to test the sensitivities under the following four conditions, namely the capital volatility (volatile vs. stable), the degree of suffering during the Asian crisis (more suffering vs. less suffering), and the timing of the Asian crisis (pre-, during, and post-crisis), using the exchange rate regime. It was found in this study that mutual fund inflows into the Asian market were attracted by positive stock returns and currency appreciation. Furthermore, it was found that the positive feedback effect and herding behavior did exist in the Asian markets. However, the extent of the above behavior is not the same under different conditions. 相似文献
85.
Joyce M. Wolburg 《广告杂志》2013,42(2):95-97
Abstract Advertising: The Business of Brands is a “non-genre” text, to borrow a term from film criticism. Genre films, such as Westerns or romantic comedies, follow certain formulas and have recognizable forms (Kaminsky 1991). Similarly, advertising principles texts used in introductory courses are part of a genre that, until now, has included certain recognizable and expected forms. The genre of ad principles texts carries certain expectations about scope, writing style, and layout. These texts provide an overview of the field; are written in a linear, narrative style by the same author or set of authors; and are hardbound books of up to 26 chapters in length. The layout incorporates an abundance of colorful ads and a generous amount of white space for visual appeal. 相似文献
86.
We compare the expiration-day effects of two index futures contracts, TAIEX futures and SGX TW futures, which have the same underlying spot market, but different settlement mechanisms. By taking into account other factors such as open interests and institutional traders' activities, we find that the settlement mechanism and traders' structure affect expiration-day effects. In terms of minimizing expiration-day effects, the average price is better than the opening price, which in turn is better than the closing price settlement. Moreover, the results also demonstrate that foreign institutional traders' trading activities increase expiration-day effects. 相似文献
87.
Increases in hospital financial pressure resulting from public and private payment policy may substantially reduce a hospital’s
ability to provide certain services that are not well compensated or are frequently used by the uninsured. The objective of
this study is to examine the impact of hospital financial condition on the provision of these unprofitable services for the
insured and uninsured. Economic theory provides the conceptual underpinnings for the analysis, and a longitudinal empirical
analysis is conducted for an eight-year study period. The results indicate that not-for-profit hospitals with strong financial
performance provide more unprofitable services for the insured and uninsured than do not-for-profit hospitals with weaker
condition. For-profit hospital provision of these services is not influenced by their financial condition and instead may
reflect actions to meet community expectations or to offer a sufficiently broad service array to maintain the business of
insured patients. 相似文献
88.
Joyce Willock Ian J. Deary Gareth Edwards-Jones Gavin J. Gibson Murray J. McGregor Alistair Sutherland J. Barry Dent Oliver Morgan Robert Grieve 《Journal of Agricultural Economics》1999,50(2):286-303
Despite considerable effort to understand and represent decision making by farmers, there has been little attempt to integrate socio-economic, psychological and farming variables within a comprehensive framework. This paper attempts to do this in the context of two types of farming behaviour - business and environmental -for a sample of over 200 Scottish farmers. Using variables covering their attitudes, objectives and behaviours relevant to many aspects of farming, we proposed mediating variables models of business-oriented and environmentally-oriented farming behaviours. Structural equation modelling was used to test the adequacy of the proposed models. The results of the study emphasise the importance of psychological factors in the decision making of farmers. 相似文献
89.
Su-Jane Hsieh Scott I. Jerris & William Kross 《Journal of Business Finance & Accounting》1999,26(3-4):313-336
We examine (1) whether there is a shift in beta for individual securities around quarterly earnings announcements, and (2) whether these beta changes relate to certain characteristics of the firms. We find a statistically significant upward (downward) beta shift during the two-day earnings announcement period for 25 per cent (9 per cent) of a sample of 195 US firms. We also find that the beta shift at the time of the earnings announcement is significantly higher for small firms (i.e., more precise announcements). 相似文献
90.
Joyce van der Laan Smith Ajay Adhikari Rasoul H. Tondkar Robert L. Andrews 《Journal of Accounting and Public Policy》2010
We examine the impact of corporate social disclosure (CSD) on investment behavior in the US, Japan, France, and Sweden using stakeholder theory as the underlying framework for our analysis. We find that there is a significant difference in investors’ reactions to CSD across countries. Using a unique stakeholder scale we also find that these reactions are related to the investors’ stakeholder orientation. These findings provide insight into cross-national differences in the perceived relevance of CSD to investors. 相似文献