综合治疗方案在中晚期宫颈癌中的应用

观察综合方案治疗中晚期宫颈癌的近远期疗效,探索这一治疗方案在中晚期宫颈癌治疗中的应用价值。     

鄂西北某院患者输血知识认知情况及教育需求分析

目的:调查综合性医院患者对安全输血的认知情况,以便有针对性地开展培训,降低风险。方法:自行设计问卷,调查185名患者对安全输血的认知程度和需求。结果:患者对涉及输血不良反应、自体输血等内容的认知相当欠缺。结论:应当持续性的患者进行安全输血知识培训,切实保障输血安全。     

我国西部大开发战略实施效果的阶段性评价与改进对策

利用统计数据,选取宏观经济水平、工业化发展进程、居民生活质量和生态发展状况等四大类指标对中国西部大开发战略实施10周年的政策效果展开系统评价。研究发现,尽管西部大开发战略促进了西部地区社会经济发展指标的全面好转,但东西部之间区域经济发展不均衡的系统格局并未改观,反而呈现进一步恶化趋势。因此提出了未来10年西部大开发战略向纵深推进的具体对策,比如增强东西部地区间产业联结与优势互补、强化西部各省域间经济发展的联动效应、西部投资应注重"点面结合、以点带面"等。     

IT投资对我国机械制造业上市公司技术效率的影响分析

将IT投资作为投入要素和企业特征变量,基于SFA模型和DEA-Tobit模型分别构造了6个模型,以2004—2008年我国机械、设备、仪表制造业上市公司为样本,就IT投资对我国机械制造业上市公司技术效率的影响进行了实证分析。结果表明:SFA和DEA在测算技术效率方面具有较好的一致性,"生产率悖论"仍然存在;两种视角下测得的技术效率具有显著差异,且在SFA中,作为企业特征变量的IT投资的影响大于其作为生产要素的影响,这在DEA中情况正好相反;企业规模与技术效率正相关,企业资产负债率和企业年限与技术效率负相关,股权集中度与技术效率的关系不显著。     

Impact of Market Orientation and ICT on the Performance of Rural Smaller Service Enterprises*

Market orientation (MO) is considered as a competitive strategy for the smaller service enterprises based in rural locations. A model is proposed and validated for the rural tourism sector that encompasses the effects of MO and of the use of information and communications technology (ICT) on business activity, taking into account the business's financial results, improvements to the rural location, and the more personal, intangible impact on the local entrepreneur. ICT is found to have a positive impact on MO and outcomes, whereas, similarly, the adoption of MO is found to have a positive effect on outcomes.     

The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity.     

Research into Quality Management and Social Responsibility

This article presents a systematic literature review on quality management and social responsibility (focusing on ethical and social issues). It uses the literature review to identify the parallels between quality management and social responsibility, the extent to which qualitative, quantitative and mixed methods are used, the countries that have contributed most to this area, and how the most common quality management practices facilitate social responsibility. The literature review covers articles about quality management and social responsibility (focusing on ethical and social categories) based on a computer search in three databases, namely ABI Inform, Emerald and Science Direct, and includes articles dealing with the subject that were found in the lists of references of the articles found in the primary search, as well as a search in six top management journals. The results show (1) the journals most likely to publish this type of article; (2) the range of qualitative, quantitative and mixed methods used; (3) the most productive countries in this field; (4) the parallels between quality management and social responsibility; and (5) how the most common quality management practices facilitate ethical behaviour and social aspects.     

浅谈人民币升值对我国经济的影响

近年来,全球经济低速、萧条,许多西方国家面临着通货紧缩的巨大压力.与一些发达国家情况正好相反,中国经济持续高速增长,人民币持续升值.本文主要分析人民币升值的原因,以及人民币升值对中国经济发展的利弊,提出在人民币升值这种经济形势下我们应如何应对.     

Price rivalry in airline markets: a study of a successful strategy of a network carrier against a low-cost carrier

In the post-liberalization period, competition has increased in airline markets. In this context, network carriers have two alternative strategies to compete with low-cost carriers. First, they may establish a low-cost subsidiary. Second, they may try to reduce costs using the main brand. This paper examines a successful strategy of the first type implemented by Iberia in the Spanish domestic market. Our analysis of data and the estimation of a pricing equation show that Iberia has been able to charge lower prices than rivals with its low-cost subsidiary. The pricing policy of the Spanish network carrier has been particularly aggressive on less dense routes and shorter routes.     

关于铁路多元经营发展的思考

铁路多元经营是和谐铁路建设的重要组成部分。推进铁路多元经营发展是一项长期艰巨的战略任务,多经企业应抓住机遇,进一步解放思想、转变观念、开拓创新,实现＂做优产业,做强企业,创岗创效,促进发展＂的总体目标。