How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity

Negative publicity, defined as the public disclosure of a problematic incident associated with a brand, is a critical issue for fashion brands, as it vitiates the image of targeted brands and drives consumers’ voice and exit behaviors. Despite the impact of negative publicity, few studies have compared the impact of product‐related versus personnel‐related negative publicity, or explored the extent to which brands’ coping strategies can prevent consumers’ anti‐brand behavioral intentions and recover brand equity. This study used multivariate analyses of variance to analyze responses from 594 American consumers, which revealed that when negative publicity is about a product‐related issue, none of the brand's different recovery efforts are effective in decreasing consumers’ voice and exit intentions and protecting brand equity. However, for a personnel‐related issue, functional and informational recovery strategies were effective in decreasing consumer voice and exit intentions, and affective, functional, and informational recovery strategies positively impacted most domains of brand equity (brand judgement, brand feelings, and brand resonance). The following analysis of variance and post hoc analyses revealed the comparative effectiveness of specific recovery types. Discussions and implications of the findings are provided.     

机器人可以缓解老龄化带来的中国劳动力短缺问题吗

本文基于机器人替代能力的视角,分别从理论和实证角度探讨机器人能否缓解中国人口老龄化带来的劳动力短缺问题.本文提出衡量机器人替代能力的估计方法,使用2000-2015年58个国家的相关数据,将机器人对劳动力的替代能力进行了估计.估计结果表明,目前一台机器人平均每年大约可以替代60000～83000个小时的劳动工作量,工具变量模型和稳健性检验结果也进一步证明了这一结论.最后,通过使用技术创新扩散模型对机器人密度进行预测,结合本文估计出的机器人替代能力,解答了未来中国的机器人能在多大程度上缓解劳动力供给不足压力的问题.实证结果表明,机器人能够弥补的劳动力工作可以部分抵消由人口老龄化带来的劳动力短缺问题,这对更全面地理解中国人口老龄化问题及相关政策调整有十分重要的意义.     

邮政EMS车辆实时动态监控系统探析

邮政特快专递服务(Express Mail Service,EMS)是由万国邮联管理下的国际邮件快递服务,通过采取空运方式来加快递送速度.中国邮政EMS拥有首屈一指的航空和陆路运输网络,依托邮政航空公司,建立了以上海为集散中心的全夜航航空集散网,其覆盖最广的网络体系为实现国内300多个城市间"次晨达"、"次日递"提供了有力的支撑,现有专用速递揽收、投递车辆20000余部.     

Who benefit from government-led microfinance projects? Evidence from rural China

Drawing from a unique dataset of 2356 Chinese villages, this paper assesses the anti-poverty effect of the largest government-led microfinance project in the developing world. We find that the project can significantly increase the income level in the targeted villages. The main engine of the project lies in the expansion of access to nonfarm activities. We also highlight the importance of institutional circumstance in the effectiveness of the project. Specifically, a more democratized village with less political connection to local governments reaps more benefits from its participation.     

Foreign direct investment and China's regional income inequality

China's widening regional income inequality coupled with its pronounced regional disparity in foreign direct investment stock since 1990 has claimed the attention of many scholars. While some researchers confirm regional disparity in China's foreign direct investment, others attribute the widening regional income inequality to this regional disparity. This paper thus assesses the impacts of China's stock of foreign direct investment on its regional income inequality using simultaneous equation model and the Shapley value regression-based decomposition approach. Our results suggest that China's stock of foreign direct investment has accounted for merely 2% of its regional income inequality. Furthermore, the contribution ratio of per capita foreign direct investment stock to China's regional income inequality has relatively been on a steady decline since 2002. The decomposition results also reveal that provincial per capita physical assets account for over 50% of the nation's income inequality and 65% of the increases in income inequality since 1990. The other two important determinants of regional income inequality are province location and educational level. However, educational level is found to have a decreasing effect on regional income inequality.     

产业转移中地方政府环境法治失灵的表象及匡正——基于江西承接产业转移的实证分析

从江西承接产业转移的问题入手,分析了产业转移对江西生态环境的负面效应,以及产业转移中地方政府环境法治的失灵。这种法治失灵突出的表现在:环境立法的失灵、环境执法的失灵和环境司法的失灵。对此,从完善相关法律政策体系、创新环境执法机制和推进环境司法进程三个方面予以了匡正。     

论江泽民环境保护思想

环境保护工作是社会主义现代化建设中一项十分重要的工作,是经济社会可持续发展得以实现的基本保证。江泽民自1989年担任党和国家领导人以来,立足于中国国情,着眼于广大人民群众的利益,顺应环境保护的世界潮波,对我国的环境保护工作的战略意义、方针原则、工作机制、战略措施等一系列问题进行了深刘的理论思考,并做出了诸多精辟、科学的论述,形成了丰富而系统的环境保护思想。     

现阶段财政政策与货币政策协调配合的几个问题

本文分析了宏观间接调控所主要依仗的财政、货币两大政策的异同及协调配合的必要性,提出财政政策侧重于调结构和货币政策侧重于调总量的分工,并具体讨论了在国债、财政存款、外汇储备等"结合部"领域的合理协调,最后强调了优化我国两大政策协调配合所应注重的制度建设问题。     

论制度滞后与矿业腐败的契合

矿业领域的某些暴富与执行矿业制度导致的腐败有密切联系。通过实证分析发现我国矿业制度中,矿产物权的获取和矿业市场的准入这两项基本制度存在明显缺陷,只要依法实施就会"依法腐败"。源头反腐是对上游的实体制度进行合理变革,可通过国有矿产物权民事主体独立,严格矿业市场准入,实行矿业民主等几个方面重构我国矿业制度。