Services vs. Manufacturing – How Does Foreign and Domestic Sales Impact on Their R&D?

While the distinction between manufacturing and services becomes increasingly blurred to some observers, we find, using a panel of Swedish firms, clear evidence that foreign sales (exports) are more important than domestic sales for stimulating R&D. This is particularly clear for manufacturing and this importance of foreign sales has increased over time, simultaneous to an opening up of the Swedish economy. Even though service industries have seen an increase in both R&D and trade over time, it is thus mainly manufacturing that has benefited from increased possibilities for absorptive capacity. This result suggests a clear dichotomy between manufacturing and services in terms of how they react to trade and how they turn towards the foreign market vs. the domestic market to find stimuli for innovation.     

On the Discursive Construction of Social Entrepreneurship in Pitch Situations: The Intertextual Reproduction of Business and Social Discourse by Presenters and Their Audience

Journal of Business Ethics - This study explores the discourse of social entrepreneurs and their audiences in pitch situations. Adopting a practice perspective on social entrepreneurship, we...     

UK Airport Policy: Does the Government Have Any Influence?

Very little attention has been paid to the political impact of directly-elected mayors. This paper sheds light on the topic by comparing the English case with that of North Rhine-Westphalia. Both demonstrate that parties continue to monopolize their local political systems and most aspects of mayoral office; nevertheless, some de-party-politicization is noted. There is much to learn about the English case from observation of the mayoral model in North Rhine-Westphalia.     

Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency between independent raters and original subject raters

Cognitive response coding is relevant for researchers who collect cognitive responses from individuals in the form of answers to open-ended questions or as thoughts produced while exposed to advertising messages. Coding of these cognitive responses is normally completed by a panel of two to four independent judges. This article is the first to empirically investigate cognitive intent congruence aspects underlining the data generated through cognitive response coding. The results show that there are definite gaps in the congruence of cognitive intent between the cognitive coding results that respondents, serving as cognitive response coders of their own thoughts, can provide and those cognitive response patterns provided by independent raters. The current study’s results raise a “yellow” caution flag regarding external independent raters’ ability to produce valid cognitive intent coding patterns that cannot be ignored by future researchers. The authors offer interpretation, implications, limitations, and directions for future research. Karin Braunsberger (braunsbe@stpt.usf.edu) (Ph.D., University of Texas at Arlington) is an associate professor of marketing in the College of Business Administration at the University of South Florida St. Petersburg. Her research interests are in the areas of research methods, consumer thought processes, and services marketing. Her research has been published in theJournal of the Academy of Marketing Science (JAMS), theJournal of Business Research, theJournal of Services Marketing, and others. She serves as a member of the editorial review board forJAMS. R. Brian Buckler (bucklerrb@mail.avila.edu) (Ph.D., University of Texas at Arlington) is an associate professor of marketing at Avila University (since 1996). He teaches both undergraduate and MBA Marketing courses. He is serving a second term as president of the American Marketing Association—Kansas City, Regional Chapter and has also served as director and vice president of Membership. His teaching and research interests include marketing strategy, marketing research, and consumer behavior. David J. Ortinau (dortinau@coba.usf.edu) (Ph.D., Louisiana State University) is a professor of marketing in the College of Business Administration at the University of South Florida, Tampa. His research interests are in the areas of consumer satisfaction and value evaluations/models; services marketing and service quality within selected market segments; research methodologies/scale measurement development; marketing education issues; attitudinal, motivation, and value issues within the consumer behavior framework; and marketing interactive technologies. His scholarly contributions have been published in theJournal of the Academy of Marketing Science (JAMS), theJournal of Retailing, theJournal of Business Research (JBR), theJournal of Health Care Marketing, theJournal of Services Marketing, theJournal of Marketing Education, and others. He is coauthor (with Joseph F. Hair Jr. and Robert P. Bush) ofMarketing Research: Within a Changing Information Environment (3d ed.). He serves as an editorial board member forJAMS andJBR, as well as an ad hoc reviewer for several other journal outlets. His teaching interests focus on marketing research methods and scale measurement, consumer/social behavior, and services marketing.