Social influence in technology adoption: taking stock and moving forward

Social influence has been shown to profoundly affect human behavior in general and technology adoption in particular. Over time, multiple definitions and measures of social influence have been introduced to the field of technology adoption research, contributing to an increasingly fragmented landscape of constructs that challenges the conceptual integrity of the field. Consequently, this paper sets out to review how social influence has been conceptualized in technology adoption research. In so doing, this paper attempts to inform researchers’ understanding of the construct, reconcile its myriad conceptualizations, constructively challenge extant approaches, and provide impulses for future research. A systematic review of the salient literature uncovers that extant interpretations of social influence are (1) predominantly compliance-based and as such risk overlooking identification- and internalization-based effects; (2) primarily targeted at the individual level and non-social technologies, thereby precluding the impact of socially enriched environments; and (3) heavily reliant on survey-based and US/China-centric samples, which jeopardizes the generalizability and predictive validity of the findings. Building upon these insights, this paper develops an integrated perspective on social influence in technology adoption research that encourages scholars to pursue a multi-theoretical understanding of social influence at the interface of users, social referents, and technology.     

Financial Student Aid and Enrollment in Higher Education: New Evidence from Germany*

Means‐tested student aid might affect enrollment in higher education. To derive the potential influence of student aid, we use a tax‐benefit microsimulation model. The effect is a non‐linear function of parental income, with variation as a result of bracket creeping and various reforms. Therefore, the effect of student aid on enrollment can be separated from the effects of income and other family characteristics. Using the German Socio‐Economic Panel, we find a small but significant positive effect, similar in size to the effects reported in previous studies for European countries but smaller than in the US.     

Who promotes a value‐in‐diversity perspective? A fuzzy set analysis of executives’ individual and organizational characteristics

Diversity perspectives are philosophies of or approaches to diversity held by organizations, groups, or executives. They are important for organizations because they can determine the success or failure of diversity in the workforce. However, little is known about the predictors of diversity perspectives among executives. Using fuzzy set qualitative comparative analysis, we analyzed 50 interviews with top executives in Germany to identify individual and organizational characteristics that predict executives' adoption of a diversity perspective, in particular of a value‐in‐diversity perspective. Specifically, we analyzed gender, age, education level, vocational background, and tenure (individual characteristics), as well as size, sector of organization, and competitive environment (organizational characteristics), as potential predictors. We found single characteristics did not predict adoption, but configurations of characteristics did. Drawing on the person‐situation‐interactionist perspective, we developed specific profiles of executives likely to foster a value‐in‐diversity perspective and identified characteristics of their work environments that support such an approach. Theoretical and practical implications are discussed.     

Resources, conflict and development choices: public good provision in resource rich economies

Natural resource wealth can be a curse or a blessing for a country. This paper hypothesises that the provision of productive public goods (or lack of it) is a pathway that helps understand these different outcomes when policy choices are made under the threat of conflict inherent in resource-rich countries. Facing potential conflict over resources, a self-interested ruler may choose to invest in either military repression or in productive public goods—physical and social infrastructure. While both measures aim at preventing conflict, we show theoretically that the optimal policy choice depends on the relative effectiveness of the ruler and the population in contesting the resources. Increased resource wealth provides a disincentive to invest in development if the ruler is more effective than the population in appropriating the resources. Conversely, if the ruler is relatively ineffective, more resource wealth induces higher levels of public goods. We present empirical evidence consistent with the predictions of the model for a sample of 57 countries over three decades. Thus, we provide and test empirically a conditional resource curse theory, postulating that the relative effectiveness of the contenders plays a crucial role in determining whether resources are a curse or a blessing.     

Transnationalisierte Öffentlichkeit und Klimapolitik

For decades, the analysis of public spheres has been a core field in communication science and neighboring disciplines. Its special importance is grounded in the assumption that the public sphere is the primary realm of societal self-understanding, a sphere in which collectively relevant issues, potential solutions and the activity of political and other stakeholders is discussed and put up for scrutiny and legitimization. In much of this research, the media have played a key role, as they were seen as the generally accessible, permanent and comprehensive “master forum” of the public sphere.In recent years, however, scholarship on the public sphere has undergone a “major theoretical shift”, namely, a widening of the analytical perspective from national to transnational concepts of public spheres. Against the backdrop of a general transnationalization of the social sphere, communication scholars have increasingly paid attention to transnational forms of public sphere(s). Many of them, however, have focused on the (potential) emergence of a European public sphere in light of the expansion of the European Union, and only recently has research started to address transnational public spheres beyond Europe.This study ties in with this field of research. An empirical analysis of (potential) transnational public spheres was conducted by focusing on a subject which has been interpreted as a focal point for the emergence of a transnational or even global public sphere: international climate change policy. Due to its high priority and wide reach, international climate policy is said to constitute conditions conducive for a potential transnationalization of public spheres.We understand transnationalization as a pervasion of national public spheres with transnational references that can be distinguished along two analytical dimensions: “Vertical” transnationalization describes the extent to which organizations and actors representing a form of supranational governance are represented and/or (de)legitimized in national public spheres. The “horizontal” transnationalization describes the extent to which organizations or actors from foreign countries are represented within national public spheres.In addition, we differentiate a “strong” and “weak” variant of vertical resp. horizontal transnationalization. For example, a “weak vertical transnationalization” characterizes a case where supranational governance institutions are merely mentioned within a national public sphere; whereas a “strong vertical transnationalization” characterizes a situation where actors from supranational governance institutions have the opportunity to actively express themselves.Our main research questions are 1) to what extent is the media coverage about climate policy in the examined countries pervaded by transnational references? 2) Which patterns of transnationalization can be identified in the media coverage about climate policy in the examined countries?We conducted a manual as well as an automated quantitative content analysis of newspaper coverage about climate change policy in 15 countries. We analyzed 4955 news articles from quality, tabloid and local newspapers for the whole year of 2014. The articles were downloaded from databases like LexisNexis and Factiva, using a complex search string in four languages. The automated content analysis—used to identify the weak variant of transnationalization—followed the “dictionary approach”, with dictionaries based on elaborated word lists (in German and English) that were translated into Portuguese and Spanish and further adapted for this study. The results of the automated content analysis were tested against a manual analysis of 50 randomly selected articles, with very good reliability for each language-specific dictionary (Krippendorff’s Alpha above 0.909). Regarding the manual content analysis—used to identify the strong variant of transnationalization—11 coders were trained and achieved a satisfying to good reliability (Krippendorff’s Alpha above 0.72).Firstly, our analysis shows a visible transnationalization of public debates about climate change policy. In all countries, foreign and supranational actors dominate the domestic news coverage (weak pattern). Conversely, regarding the strong pattern of transnationalization national actors who actively express themselves are dominant.Secondly, our findings show that the transnationalization of the public sphere differs depending on the dimension examined. On the one hand, the horizontal transnationalization appears more often than the vertical one: References to actors from other countries in climate policy-related debates appear more often than references to supranational institutions. On the other hand, transnational references tend to appear rather in a weak than a strong pattern: Foreign or supranational actors are mentioned more often than they express themselves actively. Furthermore, transnational references seem to concentrate on a few actors like the UN, the EU, China and the USA.Thirdly, we found country and media type-related differences regarding the extent, structural patterns and reach of transnationalization. Media type differences seem to correspond with the findings research about European public sphere yielded: News coverage of quality papers is more transnationalized than regional and especially tabloid papers.     

Disentangling country-of-origin effects: the interplay of product ethnicity,national identity,and consumer ethnocentrism

The country-of-origin (COO) of products has been shown to affect consumer choice, especially in situations where the origin has a stereotypical association with particular products and depending on certain consumer traits (e.g., national identity, consumer ethnocentrism). However, little is known about how these phenomena are related. Two controlled experiments conducted in two different countries and product categories reveal that product ethnicity moderates the impact of national identity but not of consumer ethnocentrism. National identity is found to influence consumer preference only if the foreign product ethnicity is higher but not lower than that of comparable domestic products. Furthermore, while consumers with a low national identity are positively affected by a high product ethnicity of foreign products, this effect vanishes with increasing levels of national identity. This research has implications for academics and practitioners alike, as it examines important boundary conditions of country-of-origin effects that have been undiscovered so far.     

Why Are Mothers Working Longer Hours in Austria than in Germany? A Comparative Microsimulation Analysis*

Labour force participation rates of mothers in Austria and Germany are similar; however, full‐time employment rates are much higher among Austrian mothers. In order to find out to what extent these differences can be attributed to differences in the tax‐transfer system, we perform a comparative microsimulation exercise. After estimating structural labour supply models for both countries, we interchange two important institutional characteristics of the two countries ‐ namely, (i) the definition of the tax unit within the personal income tax and (ii) the parental leave benefit scheme. As our analysis shows, differences in mothers’employment patterns can partly be explained by the different tax systems: while Germany has a system of joint taxation with income splitting for married couples, Austria taxes everyone individually, which leads to lower marginal tax rates for secondary earners than in the German system.