Social Media Usage by Law Firms: Correlation to Revenue,Reputation, and Practice Areas

Social media can be used for multiple purposes within the legal profession, such as client development, networking, disseminating information, and building awareness of the firm and its practices. This study found that the more social media platforms a firm uses, the higher its ranking among prestigious law firms. Based on the practices of successful law firms, it is recommended that lawyers maintain LinkedIn and Twitter accounts as a way to connect with clients and the public. Findings indicate that additional platforms are beneficial, based on the practice areas of a firm. Guidelines are provided for composing effective social media messages.     

A Case Study of the Grey Oaks Community and Club: Creation of a High-Performance Culture Through the Innovative Use of a Data-Driven Business Plan

ABSTRACT

Grey Oaks, a premier country club and gated residential community established in Naples, Florida, developed and used a collaborative and highly feedback-driven system to build adaptive capacity and foster proactive change. Special attention has been given to the unique use and refinement of its business plan and planning process through the feedback management received from club members. This highly adaptive business plan helped Grey Oaks to endure the economic downturn that began in 2008, and the company’s ability to thrive in the midst of economic instability has demonstrated the effectiveness of the plan as a model capable of sustaining the cultural and financial health of the club and community. The Grey Oaks planning model has been an innovation in its industry, and other organizations can greatly benefit by studying the implementation and utilization of this evidence-driven model.     

Why customers won't relate: Obstacles to relationship marketing engagement

Due to the challenges associated with reaching consumers using traditional marketing approaches, firms increasingly rely on relational marketing tactics to increase customer patronage with the firm. Yet, consumers often actively avoid relational devices. Thus, firms have a heightened interest in factors that affect customer engagement in relationship marketing efforts. This research provides an empirical test of a model based on equity theory and previous findings regarding psychological engagement. The model predicts whether customers are willing to engage in different relational tactics offered by firms, measured by a formative, actionable Relationship Program Receptiveness (RPR) Index. The results indicate customer perceptions of the inconvenience and anticipated benefits, two factors controlled by the firm, affect RPR. In addition, customer factors, including general privacy concerns, involvement and shopping frequency, affect RPR. Managerially, the results suggest specific actions firms can take to increase the likelihood that consumers engage in relational marketing efforts.     

Benchmarks,characteristics and trends of U.S. graduate tax programs awarding a Master of Science in Taxation (MST) degree

Survey data gathered from graduate tax program directors at 26 universities, a response rate of about 43% of all programs contacted, is used to benchmark characteristics and trends of U.S. programs awarding a Master of Science in Taxation (MST) degree. The impetus for this paper was the absence of current literature regarding curriculum, enrollment, and delivery of graduate tax programs in the United States, and it is the first study to compile information on MST program trends.     

Estimating Chinese Trade Relationships with the Silk Road Countries

In this paper we discuss the extent to which countries in the former Silk Road regions are either reaching or failing to reach their trading potential with China. We estimate a gravity model of trade using a Poisson pseudo‐maximum likelihood estimator, and estimate trade potential using in‐sample, out‐of‐sample and counterfactual approaches. We compare trade potential using these three methods for Silk Road country trades with China. Next, we compare the estimated trade potential to actual trade, and find that most Silk Road countries are underperforming in their trade with China. However, trade performance against potential improved for most countries over the years 1990–2013. Our results suggest that China's former Silk Road trading partners have yet to realize the full potential benefits of China's economic growth but that the gap may be narrowing.     

How real people make long-term decisions: The case of retirement preparation

Large variations in retirement wealth are common, with some households accumulating hundreds of thousands of dollars and others accumulating next to nothing. We examine to what extent formal planning or simple rules of thumb contribute to these differences in wealth accumulation. In particular, we investigate whether those who follow simple rules of thumb or those who come up with more complete plans accumulate more wealth than those who take an unsystematic approach. We test this empirically using a specifically designed survey about retirement preparation. We find that people who rely on a rule of thumb behave like literal planners. However, people without any systematic approach save substantially less. Our results, taken together with evidence from psychology, suggest that financial planning advice based on simple rules of thumb may be helpful for those who currently take no systematic approach.     

The Impact of Litigation Risk on Auditor Pricing Behavior: Evidence From Reverse Mergers

We use reverse mergers to examine the impact of litigation risk on audit fees. In a reverse merger, a private company merges with a public company, and the private company's management takes over the resulting publicly traded firm. Reverse mergers create a unique test setting to provide estimates on the litigation risk premium because, while the litigation risk for formerly private firms whose equity becomes publicly traded increases, the remaining auditee‐ and auditor‐related characteristics remain virtually unchanged. We document a litigation risk premium of approximately 27 percent. Moreover, we document that equity dispersion impacts the audit fee pricing of litigation risk and this relation is dramatically magnified in the publicly traded realm. Finally, we find that institutional investors demand higher audit effort in the form of higher audit fees in both the private‐ and public‐equity settings.