How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

Decision-making researchers have largely focused on showing errors and biases in consumers' decision-making processes without paying much attention to the social welfare and policy implications of these systematic behaviors. In this paper, we explore how findings and methods in behavioral decision research can be used to help consumers improve their decision making and enhance their well-being. We first review select findings in behavioral decision research to explain why consumers need help in decisions, and based on these findings, suggest various interventions that could be effective within the scope of libertarian paternalism. Ethics and effectiveness of the interventions are also discussed.     

A challenge for the G20: Global debt brakes and transnational fiscal supervisory councils

Debt-to-GDP ratios have grown to unprecedented levels in many industrialised economies. To combat this threat, the authors call for a global debt brake following the Swiss or German example. The debt brakes should be incorporated into national constitutions and monitored by independent transnational fiscal councils, which should conduct regular evaluations of national budget plans in order to ensure that they meet the requirements stipulated by the debt brake.     

A second look at the Maastricht Treaty

The Maastricht Treaty aims to define the path towards a single currency in the European Community by the end of the century. The following article analyzes the strategy laid down in the Treaty in the light of recent events, highlights its internal contradictions and the obstacles it is likely to meet, and assesses its chances of success. Official of the Commission of the European Communities, currently on secondment in France. The views expressed in this article are the personal views of the author.     

Consumer habit forming,information acquisition,and buying behavior

Based on the three stages of consumer decision making proposed by Howard, this study analyzes the influences of consumer habit formation on information acquisition, stored information, and buying behavior. Using a sample of women having or expecting their first child, their habit formation with regard to three baby-related products is assessed. The data confirm most of the hypotheses derived from the theoretical model. Implications for marketing are discussed.