Elefantenhochzeit in Österreich — ÖGK und ÖGPuK fusionieren

Ohne Zusammenfassung     

Clothing,chips and competitive advantage: The impact of microelectronics on trade and production in the garment industry

This paper presents the results of a research project which examined the impact of microelectronics on the nature of production and the patterns of international trade in the clothing industry. Empirical evidence is given on the effects of microelectronics-related innovations currently being used by clothing manufacturers in the developed countries. Radical innovations have been introduced in the ‘pre-assembly’ stage which have revolutionized this phase of production. In contrast, the introduction of microelectronics into assembly technology is still limited. As a result, the clothing industry remains reliant on labor-intensive techniques that place it at a competitive disadvantage compared to low-wage developing countries. Hence, the determinants of international competitive advantage in the industry remain largely unaltered. However, due to increasing concentration and major new R&D efforts in the public and private sector, it is argued that the preconditions are being laid for a fundamental structural and technological transformation of the industry in the North, which could have very important implications for the competitive position of Third World clothing exporters. Emphasis is also placed upon the continued restraining effects of protectionist barriers imposed by the main importing nations and on the differential impact of this on the ability of newer entrants to achieve rapid and sustained export growth.     

A cross-national comparison and taxonomy of DEA-based hospital efficiency studies

This paper provides the first taxonomy of hospital efficiency studies that uses data envelopment analysis (DEA) and related techniques. We provide a systematic review of 79 such studies published from 1984–2004 that represent 12 countries. Only studies written in English are considered. A cross-national comparison reveals significant differences with respect to important study characteristics such as type of DEA model selected and choice of input and output categories. Compared with US studies, European efforts are more likely to measure allocative rather than technical efficiency, use longitudinal data, and use fewer observations. We take a longitudinal perspective that illustrates the life cycle of this research, as well as its diffusion across disciplines. Our taxonomy can be used by policy makers and researchers to review past, and assemble new, DEA models.     

Empathetic responses to advertising: Testing a network of antecedents and consequences

It has been proposed conceptually that viewers respond to certain advertisements via Empathetic Responses; that is, by feeling with depicted characters. Such deep viewer engagement is especially valued in today’s media environment and is central to dramatic advertising strategies. Nevertheless, Empathetic Responses remain relatively understudied. We situate Empathetic Responses within a model comprising high-level personality domains (within the “Big Five”), lower-level personality facets (multidimensional Trait Empathy), and Perceived Ad Vividness, all as antecedents, as well as consequent Ad-Evoked Feelings. Our findings clarify the composition and function of Empathetic Responses, adding to both basic and applied understandings.

How to derive consensus among various marketing journal rankings?

Despite the increasing popularity of journal rankings to evaluate the quality of research contributions, the individual rankings for journals that ranked below the top tier of publications usually feature only modest agreement. Attempts to merge rankings into meta-rankings suffer from some methodological issues, such as mixed measurement scales and incomplete data. This paper addresses the issue of how to construct suitable aggregates of individual journal rankings, using an optimization-based consensus ranking approach. The authors apply the proposed method to a subset of marketing-related journals from a list of collected journal rankings. Next, the paper studies the stability of the derived consensus solution, and the degeneration effects that occur when excluding journals and/or rankings. Finally, the authors investigate the similarities/dissimilarities of the consensus with a naive meta-ranking and with individual rankings. The results show that, even though journals are not uniformly ranked, one may derive a consensus ranking with considerably high agreement with the individual rankings.     

Antecedents of M&A success: The role of strategic complementarity,cultural fit,and degree and speed of integration

In this paper, we develop a comprehensive model of M&A success. We integrate fundamental constructs of different schools and discuss their interdependencies with M&A success. Our theoretical framework was tested empirically across a sample of 106 SME transactions in the machinery, electronic, and logistic industries in the German‐speaking part of Central Europe. The results of our study support the demand for an integrative perspective and theory on M&A. M&A success is a function of strategic complementarity, cultural fit, and the degree of integration. Strategic complementarity also positively influences cultural fit and the degree of integration. Cultural fit positively influences M&A success, but surprisingly has a negative impact on the speed and degree of integration. The degree of integration is positively related to speed of integration. Copyright © 2013 John Wiley & Sons, Ltd.