Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects

A crucial component of many marketing programs, sponsorship has not always received the same research attention as other tactical marketing levers. Although research has been conducted to fill that gap in recent years, we lack a comprehensive, rigorous summary of what is known about sponsorship to capture and interpret that learning. Toward that goal, we offer a new definition of sponsorship and describe a three-step consumer-centric model of sponsorship effects. Highlighting a sequence of antecedents, mediators, and consequences for sponsorship, we also detail the prevailing input, output, and process factors identified in past sponsorship research. Finally, based on our analysis, we derive key summary insights and provide a roadmap for future research.     

Self-appraisal,life goals,and national culture: An asian-western comparison

Positive leniency in self-appraisal was studied for its cross-cultural properties in three Asian and three Western countries. Nine hundred and eighty-three mid-level bank managers were surveyed by indigenous field workers to measure self-appraisal, life goals, and other demographic variables. Positive leniency was found in the three Western countries but not in the three Asian countries while controlling for size and type of organisation, managerial level and several demographics including sex, age, education and religious preference. Our measure of self-appraisal also served as a measure of organisational success. The relationship between success and work motivation was then examined for its cross-cultural properties. Organisational success and work motivation correlated across the six countries although the intensity of work motivation varied. The importance of work and of family were highly valued in all six countries as well.     

REASSESSING THE IMPACT OF BARRIERS TO CAPITAL ACCUMULATION ON INTERNATIONAL INCOME DIFFERENCES*

Can barriers to capital accumulation account for large differences in GDP per capita? We reconsider the claim that these barriers have an amplified effect on income levels in a model where both modern and traditional sector technologies are active. We show that this claim is not correct. We do find, however, that the removal of barriers to capital accumulation can cause large changes in the employment shares of labor. Thus the model can account for an important stylized fact of the development process, with labor moving from the traditional to the modern sector as income levels rise.     

Economic Democracy: are the trade unions equipped?

Recent policy statements from the TUC and the Labour Party announce an ambitious and radical programme for democratising economic life—but do the trade unions have the organisational competence and the motivation to carry this through?     

Pygmalion effect: An issue for business education and ethics

This study reports the results of a survey designed to assess the impact of business education on the ethical beliefs of business students. The study examines the beliefs of graduate and undergraduate students about ethical behavior in educational settings. The investigation indicates that the behavior which students learn or perceive is required to succeed in business schools may run counter to the ethical sanctions of society and the business community. Michael S. Lane is Assistant Professor of Management at West Virginia University. He is the coauthor of An Integrated Approach to Curriculum Design/Redesign, Journal of Education for Business (1986), and Corporate Goals and Managerial Motivation, Mid-South Business Journal (1985).Dietrich Schaupp is Professor of Management at West Virginia University.Barbara Parsons is Assistant Professor of Commerce at Fairmont State College.     

The relationship between recent gasoline price fluctuations and transit ridership in major US cities

The unprecedented increase in gasoline costs between August 2005 and July 2008 has become a major public issue in the US. Of the contentions and potential solutions surrounding higher gasoline costs, one receiving relatively little attention has been the role of public transit. This research examines that question by analyzing the relationship between gasoline prices and transit ridership from January 2002 to April 2008 in nine major US cities. Regression analysis is used to assess the degree to which variability in rail and bus transit ridership is attributable to gasoline costs and fluctuations in gasoline cost, controlling for service changes, seasonality, and inherent trending. The results indicate that a small but statistically significant amount of ridership fluctuation is due to changes in gasoline prices. The results are discussed in light of the policy and practical implications of higher gasoline prices for mass transit and the potential for long term changes in US travel behavior.     

Computer Aided Learning (CAL) and its impact on the performance of non-specialist accounting undergraduates

This study examines the factors affecting students' performance on an introductory UK undergraduate financial accounting course and changes in students' attitudes and perceptions towards Computer Aided Learning (CAL) and accounting. It differs from previous research in that non-specialist accounting students taught using CAL are studied here. Questionnaire data was collected at the beginning and end of the module and is statistically analysed. Multiple regression analysis on student performance shows that age and attitude towards accounting are significant influences, but that attitude towards CAL and students' entry qualifications are not. Students' perceptions of CAL appear to be affected negatively by its use. The study shows that students are significantly more likely to perceive CAL as easy to use, but significantly less likely to view it as flexible, helpful or useful in improving computer literacy. Students' perceptions of accounting as a subject are also negatively affected. They are shown to be significantly less likely to choose to study accounting and significantly more likely to view accounting as a boring subject, following the completion of a CAL course. The negative impact on students' perceptions and attitudes towards CAL and accounting has implications for extending the use of CAL in order to efficiently redirect limited staff resources. However, given that there is no significant effect on performance this may warrant further consideration by higher education institutions.     

Naubauer,Robert G. Packaging,the Contemporary Media. New York: Van Nostrand Reinhold, 1973

Abstract

Additional advertising regulation is being proposed for both tobacco and alcoholic beverage products. The possible outcome of these proposed regulations is examined based on the effect that advertising regulation has had on tobacco consumption in the past.     

Free Cash Flow, Golden Parachutes, and the Discipline of Takeover Activity

We conjecture that golden parachutes are initiated when the agency cost of free cash flow is most severe. We examine the relation between golden parachutes and investment levels in firms that have been successfully acquired. Our results support these three conclusions. First, target firms overinvest prior to an acquisition when golden parachutes are present. Second, the acquirers of targets with golden parachutes reduce investment subsequent to the takeover. Third, the reversal in capital investment by the combined firm is correlated with the magnitude of the target's pre-acquisition overinvestment. The latter findings indicate the takeover acts as a disciplining mechanism with the acquirer reversing the target overinvestment subsequent to the acquisition     

Interpretation and Sustainable Tourism: The Potential and the Pitfalls

From the outset, proponents of sustainable tourism have, consciously or not, set great store by interpretation, and gradually the linkages between sustainable tourism and interpretation have begun to be developed. This discussion examines the potential benefits of linking interpretation and sustainable tourism and assesses a number of the pitfalls or difficulties which are involved. The potential benefits include improved visitor management, local economic and environmental gains and fuller community involvement. Among the several pitfalls of linking interpretation and sustainable tourism which are considered are the dangers of over-interpretation, intrusion, creating ‘quaint’ tourist landscapes, and those of elitism.