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71.
A dyadic study of interpersonal information search 总被引:17,自引:0,他引:17
Mary C. Gilly John L. Graham Mary Finley Wolfinbarger Laura J. Yale 《Journal of the Academy of Marketing Science》1998,26(2):83-100
Although interpersonal word-of-mouth communication, by definition, takes place between two people, rarely has the phenomenon
of word of mouth been studied using both members of the dyad. Building on the literature, this article offers a model of active
interpersonal information search that is tested by using a method in which information seeker and source perceptions were
obtained. Source characteristics were important determinants of interpersonal influence, but seeker characteristics also played
an important role. Interestingly, it proved useful to distinguish between demographic and attitudinal homophily of seeker
and source as the former was inversely and the latter directly related to interpersonal influence.
Mary C. Gilly is an associate professor in the Graduate School of Management and associate dean of Graduate Studies at the University of
California, Irvine. Her Ph.D. is in marketing from the University of Houston. Her research interests include the unintended
effects of marketing actions, such as the effects of advertising on employees. She also has interests in services marketing,
such as customer service, including consumer complaint handling, and cross-cultural service encounters. Her work has been
published in theJournal of Marketing, theJournal of Consumer Research, theJournal of Business Research, and other academic journals.
John L. Graham is a professor in the Graduate School of Management at the University of California, Irvine. His Ph.D. is in marketing from
the University of California, Berkeley. His primary research interests regard international marketing, international business
negotiations, and structural equations modeling. His work has been published in theJournal of Marketing, theJournal of Consumer Research, Marketing Science, theJournal of International Business Studies, Management Science, and other academic journals.
Mary Finley Wolfinbarger is an associate professor at California State University, Long Beach and is doing research on the topics of internal marketing
and gift giving. She teaches Marketing Principles and Marketing Research. She received her Ph.D. in marketing from the University
of California, Irvine. Her work has appeared in theJournal of Marketing and other academic journals.
Laura J. Yale came to Fort Lewis College in 1991. She holds degrees in Hotel, Restaurant, and Travel Administration from the University
of Massachusetts, Amherst, and received her Ph.D. from the University of California, Irvine. She teaches a variety of courses
in Marketing and Travel and Tourism Administration, including Marketing Research, International Marketing and Services. Her
industry experience and most of her research interest are in the services sector, particularly the tourism industry. She is
on sabbatical leave this academic year, writing an introductory textbook on the tourism industry. She will return to teaching
in September 1998. 相似文献
72.
Laura A. Peracchio 《心理学和销售学》1990,7(4):257-276
The focus of this paper is to suggest factors which a marketing researcher should consider in designing experimental procedures that are congruent with the young child's cognitive capacities. Several components of the experimental environment are identified as important in designing an age-appropriate task: familiarity with factual information, context, verbally presented information, and the goal of the experimental task. A young child's strategies for processing an experimental task that exceeds his or her cognitive capacities are considered. Finally, the paper addresses implications for marketing researchers when tailoring experimental procedures to young children. 相似文献
73.
Laura Santini 《海外经济评论》2008,(34)
【美国《华尔街日报》8月13日】中国消极的经济数据引发大陆股市大卖盘,因为焦虑重重的投资者担心通胀压力会损害收益增长。 相似文献
74.
Alan C. O'Connor Brandon M. Downs Laura M. Hillier 《Economics of Innovation and New Technology》2015,24(5):510-531
The Canada Foundation for Innovation (CFI) and the Canadian Institutes of Health Research (CIHR) allied to analyze the impact of their investments in medical imaging research. The CFI funds capital and operating programs for research infrastructure, and CIHR's mandate concentrates its funding on research activity. It happens that CIHR-funded research consumes CFI-funded infrastructure as an input in the innovation process. Apart from a few partnered programs, by design there is no coordination between CFI and CIHR funding decisions. Together, these agencies invested $916 million over a 14-year-period. In this paper, we evaluate the economic and health benefits from advancements in one funded area, namely computed tomography perfusion (CTP). CTP is an imaging technique that uses computed tomography to measure blood flow in organs and tissues. It is mostly used to assess acute ischemic stroke. The net social benefits attributable to these investments are substantially positive: the benefit-to-cost ratio is estimated to be between 6.66-to-1 and 9.99-to-1. We review how public investments from multiple funders comingle in the innovation process to deliver social value and improved health outcomes. 相似文献
75.
Muhammad Ali, who ruled Egypt between 1805 and 1849, intervened in Egyptian markets in an attempt to foster industrialization, especially between 1812 and 1840. Like a modern marketing board, the state purchased agricultural commodities (cotton and wheat) at low prices and sold them on world markets at much higher prices, a policy equivalent to an export tax. Ali also replaced tax farming with his own land taxes. The revenues so derived were used in part to finance manufacturing investment and to build irrigation canals. In addition, Ali supplied flax and cotton at those cheap purchase prices to domestic textile manufacturing, thus subsidizing the industry. He also used non‐tariff barriers to exclude foreign competition from domestic markets. Were Ali's state‐led policies successful in fostering industry? The answer is no easier to extract from this phase of Egyptian history than from that of other poor countries at that time. This is because Egypt faced the same terms of trade boom typical of most poor commodity exporters, which was causing de‐industrialization everywhere else in the poor periphery. Ali picked a very difficult time to pursue his agenda, but we show that his policies were successful. 相似文献
76.
The Communication of Corporate Social Responsibility: United States and European Union Multinational Corporations 总被引:2,自引:0,他引:2
This study explores corporate social responsibility (CSR) by conducting a cross-cultural analysis of communication of CSR
activities in a total of 16 U.S. and European corporations. Drawing on previous research contrasting two major approaches
to CSR initiatives, it was proposed that U.S. companies would tend to communicate about and justify CSR using economic or
bottom-line terms and arguments whereas European companies would rely more heavily on language or theories of citizenship,
corporate accountability, or moral commitment. Results supported this expectation of difference, with some modification. Specifically,
results indicated that EU companies do not value sustainability to the exclusion of financial elements, but instead project
sustainability commitments in addition to financial commitments. Further, U.S.-based companies focused more heavily on financial
justifications whereas EU-based companies incorporated both financial and sustainability elements in justifying their CSR activities. In addition, wide variance was found in both the
prevalence and use of specific CSR-related terminology. Cross-cultural distinctions in this use create implications with regard
to measurability and evidence of both strategic and bottom-line impact. Directions for further research are discussed.
Laura P. Hartman is a Professor of Business Ethics and Legal Studies in the Management Department in the College of Commerce
at DePaul University, as Associate Vice President for Academic Affairs of the University and as Research Director of DePaul’s
Institute for Business and Professional Ethics. She is also an invited professor at INSEAD (France), HEC (France), the University
of Melbourne, the Université Paul Cezanne Aix Marseille III and the Grenoble Graduate School of Business. She has been published
in, among other journals, Business Ethics Quarterly, Business & Society Review, Business Ethics: A European Review, and the
Journal of Business Ethics.
Robert S. Rubin is an Assistant Professor in the Management Department at DePaul University’s Kellstadt Graduate School of
Business. He received his PhD in organizational psychology from Saint Louis University. His current research interests include
transformational leadership, leader cynicism, social and emotional individual differences, and management education and development.
K. Kathy Dhanda is an Associate Professor at the Department of Management at DePaul University. Her areas of research include
sustainable supply chains, environmental networks, marketable permit modeling, sustainable management, and public policy. 相似文献
77.
Part C of this three part series is the presentation from the Oxford style debate held at the Tenth Annual International Conference
Promoting Business Ethics between Laura Hartman, J.D., and Dr. Moses Pava on topics related to the EverQuest? v. EverCrack case (Part B). In a traditional Oxford style debate, two debaters take opposing viewpoints and the third debater
argues the neutral position. At the Conference, the modified format featured the two debaters presenting diametrically opposing
views – corporate responsibility versus personal responsibility. This modified format was also used during the Ethics Awareness
Week (Part A), with University professors presenting the debate before the student body. Ms. Hartman’s position focused on
the personal responsibility by Mr Woolley while Dr. Pava opined that Sony Online Entertainment had corporate responsibility
toward Mr. Woolley and all other individuals similarly situated. 相似文献
78.
In this editorial to a collection of papers on ethics in small firms, the case is made for greater use of high quality empirical research on business ethics. Sociological perspectives have much to offer to the field of business ethics that continues to be dominated by normative, moral philosophy. The second contribution of the paper is to argue for a re-orientation away from the large multi-national firm as a benchmark subject of business ethics research. One important point of view to be included is that of the small firm, which remains the dominant organisational form throughout all the OECD countries. 相似文献
79.
FDI and economic growth: the role of local financial markets 总被引:11,自引:0,他引:11
In this paper, we examine the various links among foreign direct investment (FDI), financial markets, and economic growth. We explore whether countries with better financial systems can exploit FDI more efficiently. Empirical analysis, using cross-country data between 1975 and 1995, shows that FDI alone plays an ambiguous role in contributing to economic growth. However, countries with well-developed financial markets gain significantly from FDI. The results are robust to different measures of financial market development, the inclusion of other determinants of economic growth, and consideration of endogeneity. 相似文献
80.
Customer relationship management in retailing: A content analysis of retail trade journals 总被引:1,自引:0,他引:1
Joan L. Anderson Laura D. Jolly Ann E. Fairhurst 《Journal of Retailing and Consumer Services》2007,14(6):394-399
The purpose of this research was to increase knowledge and understanding of how retailers use business intelligence and data mining tools to implement customer relationship management (CRM) in retailing. Specific objectives were to (1) identify organization and infrastructure requirements for CRM effectiveness, (2) identify CRM objectives and goals of retail companies, (3) identify data mining tools utilized by retailers to perform CRM functions, and (4) identify CRM strategies used by retail companies. A keyword search within business databases using CRM and CRM identified publications with CRM content. Content analysis was used on articles (N=149) drawn from Stores, Chain Store Age, Harvard Business Review, and Retail Forward over a 5 year period (2000–2005). Selected articles were stored as text files in QDA Miner, a computerized qualitative analysis tool. Key organization/infrastructure needs emerged focusing on data structure, organizational systems, technology structure, and data accessibility. Retailers goals/objectives and strategies focused on marketing, customer service, understanding customers through data analysis and increasing acquisition and retention through customer loyalty programs. Data mining tools identified supported marketing and customer analysis efforts. Findings provide insight into the challenges retailers face as they implement a more customer-centric business strategy. 相似文献