Mises and Hayek on calculation and knowledge

The author thanks Roger Koppl and Roger Garrison for helpful discussions.     

Market segmentation for fund raisers

An analysis to define or segment contributor markets is fundamental to fund raising for charities and other nonprofit organizations. By using the concept on market segmentation, such organizations can aim their efforts toward those target segments most favorable to the particular philanthropy. The article shows how segmentation procedures, well tested in the field of marketing, can be applied by all types of fund-raising organizations. The procedures are particularly effective if based on marketing research. The article concludes by suggesting how tactical use of the marketing mix can be combined in a fund-raising strategy.     

A review of the FCC and AT&T positions

The author assesses the conflicting arguments put forward in the preceding ‘position’ articles by Wiley and deButts. He focuses on those points which he feels are unjustified or receive inadequate attention. These include the issues of subsidisation, possible market expansion, service substitution, the ‘threat’ to universal service, and possible ‘second-round’ effects. In summary, he considers possible aspects of the development of competition.