Television commercials in violent programming: An experimental evaluation of their effects on children

Using an experimental method, this study found that when a commercial was viewed immediately following a high-violence dramatic programming segment, children’s ad copy recognition scores were significantly lower and attitudes toward the ad and the advertised brand were significantly less favorable than when the commercial was viewed following a low-violence (but otherwise near-identical) program segment. The influence of program violence level on some advertising response measures was more pronounced when the commercial was positioned immediately following the dramatic programming segment than when immediately preceding it. The study cautions advertisers to examine carefully whether, in reaching for high audience ratings and cost efficiency through violent television programs, they may be sacrificing communication effectiveness of their brand advertising. He has published numerous articles on advertising effectiveness, children and advertising, buyer behavior, and marketing strategy in theJournal of Marketing Research, Journal of Marketing, Journal of Communication, Journal of Retailing, Journal of Consumer Affairs, Journal of International Marketing, and others. Her primary research interests are in children and advertising issues, buyer behavior, and marketing ethics. Her research has appeared in theJournal of Services Marketing, Journal of Broadcasting and Electronic Media, Journal of Nonprofit and Public Sector Marketing, and proceedings of numerous national and regional marketing conferences.     

A knowledge-based typology of university spin-offs in the context of regional economic development

Drawing on the literature pertaining to the role universities play in promoting technology transfer, this paper develops an insightful conceptualization of spin-off processes, and applies it to a current regional case study. The suggested typology of university spin-off/start-up firms is based on several variables, including the type of university sponsorship, university involvement in firm formation, the character of knowledge applied, and co-localization of the founders. The empirical case study is used to demonstrate the usefulness of this approach in analyzing spin-off firms, and their dynamics. The study is based on interviews conducted with university spin-offs/start-ups in the information technology (IT) sector located in the Kitchener and Guelph metropolitan areas. This region, which is home to the University of Waterloo – one of Canada’s premier science and technology universities – has experienced an impetus of spin-off processes originating from university research dating back to the 1970s.The results of our analysis expose several trends: Sponsored spin-offs are largely the result of particular university research projects, and apply specific knowledge inputs in the development of their initial core technology. Unsponsored spin-offs, which find their foundation in decentralized idea development outside of the university setting, almost entirely rely on generic broad knowledge bases for the development of innovative products and services, which have enabled the firm-formation process. Overall, it is surprising that even firms that have received some form of university support described the role the University of Waterloo had in their start-up process as marginal. The dynamic research approach applied in this study, which outlines the university’s changing role over time and the regional dynamics associated with spin-off firms, further demonstrates the potential of our typology. As such, our typology of university-related start-up/spin-off firms is designed to support studies concerned with the wider impact of universities on technology transfer and regional development.     

Using forecasted net benefits in designing improved recruitment and selection systems

This paper extends the post hoc application of utility formulae to designing improved recruitment and selection systems. It emphasizes interactive tradeoffs from spending to (I) increase the size of the applicant pool, and (2) increase the accuracy of applicant selection.First, the paper reviews the utility formula. Then it applies the formula towards improving the design of recruitment strategies. Next, the paper examines the dollar costs and benefits of different selection strategies. Finally, it examines the dual impact of recruitment and selection taken together. In short, while recruitment has been both under and overfunded in specific environments, selection has been uniformly underfunded, resulting in substantial opportunity costs to organizations.     

The spatial impact of genetically modified crops

Although genetically modified (GM) organisms have attracted a great deal of public attention, analysis of their economic impacts has been less common. It is, perhaps, spatial externalities where the divergence between efficient and unregulated outcomes is potentially largest, because the presence of transgenic crops may eliminate or severely reduce the planting of organic varieties and other crops where some consumers have a preference for non-GM crops. This paper constructs a simple model of the possible spatial external effects of the introduction of transgenic varieties and considers some of the public policy options for regulating the divergence between market outcomes and the efficient allocation of resources to GM crops. It is shown that co-existence may be impossible without strong regulation on planting patterns.     

Introduction to the Special Issue: Things We Do and Don’t Understand About the Household and the Environment

Environmental economics has been slow to incorporate the full and complex nature of the household into its analytical structures and to reflect empirical evidence on household decision-making. This paper provides an overview of some of the main unanswered questions.      

Personalities of accounting students and public accountants: Implications for accounting educators and the profession

This study compares personalities of senior accounting students with public accountants using a rigorous personality instrument, the 16PF. Comparisons are made between accountants and students, between accountants and students by gender, between male and female students, and between students and junior accountants. For all comparisons made, the findings indicate significant differences exist, both overall and for individual personality factors. Implications of these findings for accounting educators concerning curriculum emphasis, content, and counseling of students are discussed, together with possible implications for the profession.     

Stability and Success of Regional Fisheries Management Organizations

According to international law, straddling fish stocks should be managed cooperatively through regional fisheries management organizations (RFMOs). This paper analyzes the stability and success of these organizations through a game in partition function form based on the classical Gordon-Schaefer bioeconomic model. Results show that the larger the number of fishing states that compete for the fish stock the higher are the relative gains from full cooperation, but the lower is the likelihood of large RFMOs being stable. It is also shown that new entrants increase the incentives of RFMO members to leave and decrease the incentives of non-members to join it. Moreover, the success of coalition formation is positively correlated with the degree of cost asymmetry among fishing states and negatively with the overall level of efficiency.