家族成员涉人管理团队与公司绩效——基于我国家族上市公司的实证研究

对于家族企业,实际控制人和家族成员的意志会影响到公司决策,本文考察了具有亲缘关系的家族成员涉入管理职位对公司价值产生的影响,通过对我国沪深两市家族上市公司数据的实证研究,得到以下结论：（1）家族企业实际控制人涉入管理职位与公司绩效正相关;（2）家族其他成员涉入管理职位与公司绩效正相关;（3）以家族涉入者数量及其亲缘关系为测量变量的家族涉入水平指标与公司绩效负相关;（4）家族企业实际控制人拥有的公司控制权与现金流权偏离系数与公司绩效负相关。     

What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?

This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing distribution mix and identifies the different forms of distribution involved. We also implement the analytic hierarchy process (AHP) to prioritize the seven main marketing distribution channels of travel agency: websites, cable TV, radios, professional magazines, retailer travel agencies, strategic alliances, and newspapers. Five criteria are categorized as a distribution channel selection: overall cost of the channel, target audience respondent rate, impression rates, transactional capabilities, and gross profit of the channel. The results show that Taiwan's wholesaler travel agencies adopt the retailer travel agency as their highest priority of channel selection, while travel agency websites hold it as their second priority. Transactional capabilities, gross profit of the channel, and overall cost of the channel are the top three favorable choices among the five criteria considered. This study proposes an innovative hierarchy model of marketing distribution mix to a wholesaler travel agency practitioner when making decisions in order to effectively exploit the different distribution mix, to maximize performances and revenues, and to overcome the traditional experience based on the shortcomings of the selection.     

京沪穗速递总包RFID袋牌试验项目在广州航空邮件处理中心应用的思考

文章总结了RFID技术及其在国内外的应用情况。以京沪穗速递总包RFID袋牌试验项目在广州航空邮件处理中心的应用为例,提出RFID应用的相关问题,以便为邮政的管理优化与决策支持提供参考。     

Host tourism aspirations as a point of departure for the sustainable livelihoods approach

The sustainable livelihoods (SL) approach offers a holistic framework and a practical toolkit to analyze tourism's impacts and interactions within a community. This study argues that the usefulness of the SL approach in tourism can be enhanced by ensuring that the approach is built on a genuine people-centered starting point. The exploration of the local community's representations of, and aspirations for, their roles in tourism as a future livelihood choice meets this need. To verify the value of this approach empirically, this study examined the case of Lhasa, Tibet, and local youth as the research respondents. The findings suggest that the young hosts in Lhasa urban area were heterogeneous in their responses to tourism as a future livelihood choice. They fell into four subgroups: in-betweeners, ambivalent supporters, alternative supporters, and lovers. Further, this study examined the profiles of these four subgroups and explored their responses. The study enhances the SL approach by taking tourism as an example and clearly defining the departure point for its adoption within the context of broader livelihoods portfolios. Additionally, it suggests some potential directions for tailored management strategies to meet youth and community perspectives.     

我国汇率制度的现状分析及改革策略

本文首先阐述了我国目前采取固定钉住汇率制度的原因,然后结合我国经济发展的走势对固定钉住汇率制的缺陷和管理浮动汇率制的优势进行了分析,得出了有管理的浮动汇率制度才是我国汇率制度的最佳选择。最后笔者对我国汇率制度实现由固定向浮动转变的政策建议。     

本土文化资源向文化创意产业转化的机制研究——以辽宁省为例

分析了本土文化资源产业化的重要意义,总结了辽宁文化资源产业化现状,提出了本土文化资源向文化创意产业转化的机制,包括创新文化资源开发观念、创新本土文化资源开发模式、创新本土文化资源传播方式和完善本土文化资源产业化制度。     

我国上市公司财务危机预警系统研究

通过将Logistic回归分析法和因子分析法进行有效地组合,对我国上市公司的财务危机状况进行了研究。利用SPSS软件并以24个财务比率指标和5个因子变量为基础,建立了上市公司危机预警模型,并检验了其预测的准确率,结果表明判断准确率达到89.5%。同时对财务危机预警模型的两类错误成本进行了分析。     

Key impact factors of visitors’ environmentally responsible behaviour: personality traits or interpretive services? A case study of Beijing’s Yuyuantan Urban Park,China

The environmentally responsible behaviour (ERB) facilitates the sustainability of tourism destinations. This study aims to identify the key impact factors to promote visitors’ ERB in urban park and examine the impact mechanism. A total of 567 visitors were surveyed in Beijing’s Yuyuantan Urban Park. Structural equation modelling results indicate that personality traits are the most important factors that affect visitors’ ERB, while the effect of how satisfaction with interpretive services plays upon visitors’ ERB using place attachment as a mediator. Openness traits positively affect satisfaction with experiential services and general behaviour. Additionally, implications in urban park management are provided.     

Unraveling public support for casino gaming: The case of a casino referendum in Penghu

By integrating the social exchange theory (SET) and the theory of planned behavior (TPB), this study unravels the factors associated with residents’ intention to support casino gaming development in Penghu in future referenda. Residents’ attitudes toward casino gaming development in their community were examined in the SET framework while their intention to support such development was investigated in the TPB framework. Despite that partisan difference did not have a significant interaction with TPB variables, past behavior exerted moderating effects determining residents’ intention to support casino gaming development through two TPB variables: subjective norm and perceived behavioral control. Implications are provided.

Abbreviations: ATTU: attitude; DPP: Democratic Progress Party; ECOI: perceived economic impact; ENVI: perceived environmental impact; INT: intention to support casino gaming development in future referenda; KMT: Kuomingtang; PBC: perceived behavioral control; PPB: perceived personal benefit; SET: social exchange theory; SN: subjective norms; SOCI: perceived social impact; TPB: theory of planned behavior     

浅议挖掘邮政潜在客户的方法

老客户对邮政企业的发展意义非凡,挖掘新客户也是邮政企业一项至关重要的工作。文章总结了拓展邮政新客户、挖掘潜在客户的具体方法,以指导邮政营销人员挖掘潜在客户,推动邮政企业各项业务的发展。