William L. Rivers and William T. Slater,Aspen Handbook on the Media,Aspen Institute Program on Communications and Society,Palo Alto,California, 1975, 182 pp.

Abstract

A study of the use of humor in U.S. and U.K. television advertising was developed by surveying ad agency executives in the two countries and then by conducting a content analysis of television commercials. The survey of executives revealed a more accepting attitude toward the use of humor, and a broader view of the potential uses of humor among the British agencies. The content analysis showed a significant increase in the use of humor in the U.S. since the last major benchmark study, but less humor than in the U.K. sample of advertising. An examination of the content analysis data using the Foote, Cone and Belding (FCB) planning matrix revealed a situational use of humor in both countries, with humor most often used with low involvement/ feeling products and least often used with high involvement/feeling and thinking products. For the most part, the views of agency executives reflect the incidence and use of humor in their respective countries.     

The effects of the national setting on employment practice: The case of downsizing

Although there is now a sizeable body of academic literature that tries to explain cross-country differences in terms of corporate control, capital market development, investor protection and politics, there is as yet very little literature on the degrees of protection accorded to other corporate stakeholders such as employees, based on a systematic comparison of firm level evidence. We find that both theories of legal origin and the varieties of capitalism approach are poor predictors of the relative propensity of firms to make redundancies in different settings. However, the political orientation of the government in place and even more so the nature of the electoral system are relatively good explanators of this propensity. In other words, political structures and outcomes matter more than more rigid institutional features such as legal origin. We explore the reasons for this, drawing out the implications for both theory and practice.     

Predictability of the U.S. Dollar Index using a U.S. export and import price index-based relative PPP model

We use U.S. export and import price indexes to construct a relative purchasing power parity-based model of the nominal U.S. Dollar Index. The model is successful in predicting the future direction of change in the U.S. Dollar Index over a six-month period up to 68% of the time. Finally, the model, in combination with a simple linear, recursive technique, is able to statistically significantly outperform the random walk in predicting the value of the U.S. Dollar Index at terms of less than four months for the period from 1996 to 2005. The paper provides important implications for investors who are interested in the direction of change in the Dollar’s value, forecasting the level of the U.S. Dollar Index, as well as the extent of over- and undervaluation of the U.S. Dollar, in general.     

Assessing the product architecture decision about product features – a real options approach

Product architecture decisions impact how a firm can introduce new products to the market and are therefore strategically important. This article presents an approach to financially assess the product architecture decision about the incorporation of a product feature. If demand for the feature arises, this can be met quickly and at a low implementation cost if the feature has already been included or if the product design has been specially prepared for it. However, if the feature will not be sold, it may be better to not consider it for the current product design or even to optimize the design by specifically excluding it. Four product architecture decisions are conceptually developed and operationalized in an assessment method, using real option reasoning. This method has been developed jointly by university researchers and consultants of Philips Applied Technologies. In a pilot application, the method was practically usable, provided financial insights, and enabled cross‐functional cooperation.     

The value of tradeability

This paper determines the value of asset tradeability in an option pricing framework. In our model, tradeability is valuable since it allows investors to exploit temporary mispricings of stocks. The model delivers several novel insights on the value of tradeability: The value of tradeability is the larger, the higher the pricing efficiency of the market is. Uncertainty increases the value of tradeability, no matter whether the uncertainty results from noise trading or from new information about the fundamental value of the stock. The value of tradeability is the larger, the longer the illiquid stock cannot be traded and the more trading dates the liquid stock offers.