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71.
The recovery from the recent global financial crisis exhibited a decline in the synchronization of Asian output with the rest of the world. However, a simple model based on output gaps demonstrates that the decline in business cycle synchronization during the recovery from the global financial crisis was exceptionally steep by historical standards. We posit two potential reasons for this exceptionally steep decline. First, financial markets during this recovery improved from particularly distressed conditions relative to previous downturns. Second, monetary policy during the recovery from the crisis was constrained in developed economies by the zero bound, but less so in Asia. To test these potential explanations, we examine the implications of an increase in corporate bond spreads similar to that which took place during the recent European financial crisis in a three‐region open‐economy dynamic stochastic general equilibrium model. Our results confirm that global business cycle synchronization is reduced when zero‐bound constraints across the world differ. However, we find that the impact of reduced financial contagion actually goes modestly against our predictions. 相似文献
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73.
Thorsten Hennig-Thurau Mark B. Houston Gianfranco Walsh 《Journal of the Academy of Marketing Science》2006,34(4):559-575
In several product categories, it is typical to release products sequentially to different markets and customer segments. Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential channels of distribution. The authors examine sequential distribution channels within the motion picture industry and develop a model that proposes that such differences exist between a primary (short- and long-term theatrical box office) and a sequential (video rental) channel. The authors test their model with a sample of 331 motion pictures released in theaters and on video during 1999–2001 using partial least squares. Results reveal differences in the impact of success factors across channels. For example, cultural familiarity enhances box office success but relates negatively to video rental success, and distribution intensity and date of release enhance box office outcomes but have no impact on rental revenues. Thorsten Hennig-Thurau (tht@medien.uni-weimar.cie) is a professor of marketing and media research at Bauhaus-University of Weimar’s Media School and Honorary Visiting Professor of Movie Marketing in the Faculty of Management of Cass Business School, City University London. He has published articles in theJournal of Marketing, theJournal of Service Research, theInternational Journal of Electronic Commerce, theJournal of Interactive Marketing, Psychology & Marketing, and theJournal of Consumer Affairs, among others. He is author of the monograph Relationship Marketing, which has been translated into Chinese. He is member of the editorial board of three journals and serves as reviewer for theJournal of Marketing andMarketing Science. He has won eight Best Article and Best Paper Awards, including the Overall Best Paper Award of the 2005 American Marketing Association Summer Educators’ Conference and the 2002JSR Excellence in Service Research Award. Mark B. Houston (houstonmb@missouri.edu) (PhD, Arizona State University) is the David and Judy O’Neal MBA Professor at the University of Missouri-Columbia. His research on strategy, interfirm relationships, and innovation has been published in leading journals, including theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of the Academy of Marketing Science, and theJournal of Financial and Quantitative Analysis. He cochaired the 2005 American Marketing Association (AMA) Summer Educators’ Conference and served for two terms as vice president of the AMA’s Technology and Marketing Special Interest Group. Gianfranco Walsh (g.walsh@strath.ac.uk) received his MPhil degree from UMIST (England) and PhD (2001) and Habilitation (2004) degrees from Hanover (Germany). His research focuses on consumer behavior, corporate reputation, and e-commerce. He has presented numerous papers at international conferences. His work has been published in, among others, theAcademy of Marketing Science Review, the International Journal of Electronic Commerce, theJournal of Consumer Affairs, theJournal of Interactive Marketing, theJournal of Macromarketing, and theJournal of Marketing Management. He is the Chair of Marketing and Electronic Retailing at the Institute for Management, University of Koblenz-Landau. 相似文献
74.
Peter Wright Mark Kroll Peng Chan Karin Hamel 《Journal of the Academy of Marketing Science》1991,19(3):245-254
Competing theories on internal orientation versus external orientation are examined. The relevant theories are amalgamated and condensed into a number of competing propositions that are empirically tested. The findings suggest that the internally oriented businesses as well as the externally oriented businesses underperform the efficient, marketing oriented businesses. 相似文献
75.
Mark Davis 《科技创业(上海)》2009,(3)
在过去的一年里,由于全球经济衰退的影响,风险投资人们都捂紧了钱袋,对企业而言获得融资变得更加困难.近日,DFJ Gotham Ven-tures公司投资人Mark Davis撰文提醒企业在筹资过程中应该遵循十大法则,这样能大大提高筹资成功率. 相似文献
76.
Green marketing strategies: an examination of stakeholders and the opportunities they present 总被引:1,自引:0,他引:1
J. Joseph CroninJr Jeffery S. Smith Mark R. Gleim Edward Ramirez Jennifer Dawn Martinez 《Journal of the Academy of Marketing Science》2011,39(1):158-174
As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation,
the present research seeks to better understand the role of “green” as a marketing strategy. Through an integration of the
marketing, management, and operations literatures, an investigative framework is generated that identifies the various stakeholders
potentially impacted through the environmentally friendly efforts of a firm. Specifically, the inter-connected nature of the
core business disciplines of marketing, management (both strategy and human resources), and operations are examined as controllable
functions within an organization from which strategies can be enacted to affect a firm’s stakeholders. The prior research
in these areas is examined to identify potential research opportunities in marketing while also offering a series of representative
research questions that can help guide future research in marketing. 相似文献
77.
78.
Chieh-Yu Hsiao Mark Hansen 《Transportation Research Part E: Logistics and Transportation Review》2011,47(6):1112-1125
This paper develops an air passenger model that deals with city-pair demand generation and demand assignment in a single framework. Using publicly available and regularly collected panel data, the model captures both time series and cross-sectional variation of air travel demand. The empirical analysis finds that pattern of correlations among alternatives can be described by a three-level nested logit model. Fare, frequency, flight time, direct routing, on-time performance, income, and market distance have significantly effects on air demand. Correcting for the problem of endogenous air fares using instrumental variables yields more plausible estimates of price sensitivity and value of time. 相似文献
79.
Mark Wardman Jeremy Shires Jonathan Tyler 《International Journal of Transport Management》2004,2(1):39-49
This paper reports novel research into the benefits that rail travellers receive from more regular features of timetables over and above any benefits of improved frequency. A stated preference (SP) exercise amongst rail travellers was conducted to estimate these benefits and the generally plausible results have been used to enhance a rail demand model which in turn has been used to forecast the effect on demand of more regular timetables for a range of situations. Not surprisingly, the demand impacts are generally relatively small, although they would be welcome additional benefits in the evaluation of a regular timetable. 相似文献
80.