Beyond radical affordability in the base of the pyramid: The role of consumer self-confidence in product acceptance

When developing products and services for base of the economic pyramid (BoP) consumers, it has been widely assumed that organizations must set extremely low prices that are dependent on substantial product acceptance and economies of scale. However, such pricing is often not feasible. Growing evidence suggests that more moderate price levels are needed for organizations to viably serve the needs of low-income consumers. However, price sensitivity is less understood in low-income contexts. To promote the success of social enterprises through fresh insight, we reexamine the extremely low-price BoP assumption by investigating product acceptance among low-income consumers using two experiments in Latin America. Results reveal that a belief in one's capabilities to make effective consumption decisions, consumer self-confidence, helps explain the acceptance of moderately-priced products. Discussion highlights directions for stimulating acceptance of socially beneficial products in low-income contexts.     

U.S.-China trade war and competitive advantage of Vietnam

China has been losing international competitiveness in labor-intensive industries due to various factors, including the trade war with the United States and globalization. Vietnam, however, has rapidly expanded its labor-intensive exports. The paper proposes to explore the future of labor-intensive industries in Vietnam due to the U.S.-China trade war. The paper examines export performance data from United Nation Comtrade for 10 specific labor-intensive industries that serve the U.S. market between 2000 and 2020 to assess the possibility of Vietnam overtaking China's position as the world's largest manufacturer. Using situation analysis, the paper compares the competitive advantage of Vietnam in labor-intensive industries due to the U.S.-China trade war. The paper found that China's competitiveness was negatively impacted for the final two periods, while Vietnam's competitive advantage increased.     

Multinationals from emerging economies: Strategies,challenges, and the way forward

Multinationals from emerging economies are relatively new players in the global economy. This Special Issue includes five articles that cover several important aspects of the market and nonmarket strategies pursued by emerging market multinational corporations (EMNCs). Given that only a few firms from emerging markets embrace the possibilities and challenges of going global, we highlight the need to examine country, industry, and firm level antecedents of the emergence of EMNCs. We also draw attention to the need to study the role played by immigrant populations in EMNC internationalization.     

Structural constraints on organizational change: A longitudinal analysis

The results of a longitudinal study assessing the impact of internal constraints upon both organizational responsiveness to the environment and efforts to change structures for symbolic signaling of policy are presented. The causal model used is developed from a theoretical elaboration of Williamson, Thompson, and Meyer. The implications of the analysis for the signaling metaphor of organizational change are emphasized. The data indicate (i) that the varying resistance to change observed within core dimensions of organizational structure may be largely due to durable capital investments, (ii) that within capitalized dimensions of organizational structure, the resulting resistance to change leads to a longitudinal persistence of centralized decision making, and (iii) that failure to incorporate such constraints in analyses of organizational change leads to misleading results.     

Voting patterns of big eight representatives in setting accounting and auditing standards

The “Big Eight” accounting firms are alleged to dominate the setting of accounting and auditing standards. This paper identifies the recent criticisms and reviews the standard setting procedures of the APB, FASB, and the ASB. The results of five empirical studies designed to investigate the alleged domination issue are summarized. The conclusion drawn is that there is no empirical evidence to indicate that the Big Eight collectively govern the accounting and auditing standard-setting process.     

DWELLING ENERGY EFFICIENCY AND HOME ENERGY CONSERVATION POLICIES: A WESTERN U.S. PERSPECTIVE

The purpose of this study was to examine the energy beliefs of western U.S. residents. Data from the Western Regional Project W-159, ‘Consequences of Energy Conservation Policies for Western Region Households' were analysed. Using a sample of 5,471, respondents' beliefs about the energy efficiency of their current dwelling and actual energy saving features were compared. A significant Kendall correlation was found and these two measures were then used to divide the sample into two groups, respondents with energy efficient dwellings and respondents with energy inefficient dwellings. Chi-square analyses yielded significant differences between the two subsamples' beliefs about the seriousness of the U.S. energy problem and whether to solve it by conserving energy or increasing production. The two sub-samples' beliefs about a series of mandatory and incentive energy conservation policies were compared. For all policies except requiring home energy audits, significant differences were found between the two subsamples' beliefs. Overall, the incentive energy conservation policies were favoured over the mandatory policies. Sample respondents with energy efficient dwellings were more often opposed or strongly opposed to the incentive policies than were the respondents with energy inefficient dwellings.