Price Cycles and Asymmetric Price Transmission in the U.S. Pork Market

Economists have proposed several plausible explanations for observed price transmission asymmetries in commodity markets. Unfortunately, the econometric methods commonly used in such studies cannot empirically distinguish pricing behavior under the competing theories. We argue that the theories may be classified by firm responses to high- and low-frequency price cycles and use Engle's band spectrum regression to test the symmetry of high- and low-frequency cycles in weekly pork prices. The findings indicate that changes in wholesale prices are asymmetrically transmitted to retail prices in relatively low-frequency cycles, which does not support search costs and other high-frequency explanations. Conversely, wholesale pork prices asymmetrically adjust to changes in farm prices at all frequencies.     

The Impact of Seasonality on the Launch of Infrequently Purchased Products

Few published articles have dealt with the unique problems associated with the management of new, infrequently purchased products that exhibit seasonal patterns of demand. Marvin Berkowitz demonstrates how seasonality influences the performance of a new consumer durable good, a new brand of battery-operated lights, during a 2-year period following its launch. The data presented support four hypotheses: (I) the newest brands in a product category, when compared to dominant brands, will be subject to higher seasonal variation in consumer awareness, advertising recall, product attribute positioning, and purchase intent; (2) the relationship between seasonal effects and brand share within a product category will not be linear; (3) differences between product attributes for competing brands will be most apparent to consumers during periods of peak seasonal activity; and (4) perceptions of product attributes that are most important in the buying decision are subject to the least seasonal variation. The article also demonstrates how seasonal variations may be charted and discusses how this analysis contributes to the overall management of the new product.     

Product Shape as a Design Innovation Strategy

Product design has become an effective competitive tool in the hands of a number of companies. Marvin Berkowitz discusses the impact of design variations on a proven winner in the marketplace. This article discusses the use of product shape as an element of innovation strategy in food processing. Can this particular design dimension be used to achieve differentiation from competitive products? The article explores how one company is attempting to capitalize on consumer trends for fitness and nutrition by designing its products with natural looking shapes. The research more generally probes how easy to spot design cues, like shape, are used by consumers to infer more important, but less readily accessible attributes like taste, softness, comfort and speed. Good design not only adds sales appeal, but encourages trading up, provides a basis for market segmentation, and for building a larger line from the same engineering investment.     

Selling assertively

Assertiveness may not be appropriate for every person or situation, but it can be an effective selling style. Use the chart to decide what style of selling you practice now, and then follow the guidelines if you are ready to give assertiveness a try.     

Comparison of selective hedging and options strategies in cattle feedlot risk management

A cattle feedlot marketing simulation model was developed and used to evaluate the performance of various feedlot marketing strategies. The marketing analysis included corn, feeder cattle, and fed cattle integrated marketing alternatives. A variety of strategies were compared including hedging and put option purchasing as signaled via profit margins or price forecasts. The results indicate that cattle feeders could have historically increased profitability and decreased the variability of profits through selective marketing by using either profit margins or price forecasts to signal market positions as compared to cash marketing strategies. In addition, several strategies were found that stochastically dominated cash marketing.