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61.
A dyadic study of interpersonal information search 总被引:17,自引:0,他引:17
Mary C. Gilly John L. Graham Mary Finley Wolfinbarger Laura J. Yale 《Journal of the Academy of Marketing Science》1998,26(2):83-100
Although interpersonal word-of-mouth communication, by definition, takes place between two people, rarely has the phenomenon
of word of mouth been studied using both members of the dyad. Building on the literature, this article offers a model of active
interpersonal information search that is tested by using a method in which information seeker and source perceptions were
obtained. Source characteristics were important determinants of interpersonal influence, but seeker characteristics also played
an important role. Interestingly, it proved useful to distinguish between demographic and attitudinal homophily of seeker
and source as the former was inversely and the latter directly related to interpersonal influence.
Mary C. Gilly is an associate professor in the Graduate School of Management and associate dean of Graduate Studies at the University of
California, Irvine. Her Ph.D. is in marketing from the University of Houston. Her research interests include the unintended
effects of marketing actions, such as the effects of advertising on employees. She also has interests in services marketing,
such as customer service, including consumer complaint handling, and cross-cultural service encounters. Her work has been
published in theJournal of Marketing, theJournal of Consumer Research, theJournal of Business Research, and other academic journals.
John L. Graham is a professor in the Graduate School of Management at the University of California, Irvine. His Ph.D. is in marketing from
the University of California, Berkeley. His primary research interests regard international marketing, international business
negotiations, and structural equations modeling. His work has been published in theJournal of Marketing, theJournal of Consumer Research, Marketing Science, theJournal of International Business Studies, Management Science, and other academic journals.
Mary Finley Wolfinbarger is an associate professor at California State University, Long Beach and is doing research on the topics of internal marketing
and gift giving. She teaches Marketing Principles and Marketing Research. She received her Ph.D. in marketing from the University
of California, Irvine. Her work has appeared in theJournal of Marketing and other academic journals.
Laura J. Yale came to Fort Lewis College in 1991. She holds degrees in Hotel, Restaurant, and Travel Administration from the University
of Massachusetts, Amherst, and received her Ph.D. from the University of California, Irvine. She teaches a variety of courses
in Marketing and Travel and Tourism Administration, including Marketing Research, International Marketing and Services. Her
industry experience and most of her research interest are in the services sector, particularly the tourism industry. She is
on sabbatical leave this academic year, writing an introductory textbook on the tourism industry. She will return to teaching
in September 1998. 相似文献
62.
The purpose of this research is to provide empirical evidence regarding deficits and their effects on stock prices. We investigate whether changes in deficits cause changes in stock prices and if so, in what direction. We use Granger causality tests and impulse response analysis of vector autoregressive models to assess the relationship between budget deficits and stock prices in several industrialized nations. The evidence from impulse response analysis and Granger causality tests shows that only in the U.S. deficit reductions have an inverse effect on equity returns. 相似文献
63.
Chad Coffman Mary Eschelbach Gregson 《The Journal of Real Estate Finance and Economics》1998,16(2):191-204
Land owners in the rural Midwest experienced significant capital gains during the late 1840s and early 1850s. A primary catalyst of increasing land values was the construction of new railroads. Land in close proximity to new railroads became more valuable because of decreased transportation costs. We use a straightforward model of land price determination to estimate the impact on land values of distance from the railroad. The estimates allow us to infer a lower bound for capital gains attributable to the construction of railroads in Knox County, Illinois, during the 1850s. Knox County landowners reaped capital gains of more than $270,000—9% of the value of land. 相似文献
64.
Mary Keeney 《Journal of Agricultural Economics》2000,51(2):252-265
The objective of this paper is to analyse the distributional effects of the different income components of Irish farm income with a Gini comparison method and by disaggregating the overall Gini coefficient of income inequality by income source. Using individual farm data for 1992 and 1996, the impact on farm income distribution of the MacSharry CAP reform is assessed. In addition, the change in the Gini coefficient between these years is decomposed into the changes in the within‐source distribution of each income stream and the share of each income stream. The favourable movement in the Gini coefficient is found to be due to the introduction of direct payments, which target less well‐off farmers. Market income remains the single largest influence on deciding the income ranking of a farm while contributing less to total income than before. 相似文献
65.
Mary E. Barth 《Accounting & Finance》2000,40(1):7-32
This paper discusses the relation between financial reporting research and practice, particularly standard setters. Many studies addressing financial reporting issues use a valuation approach. The paper describes alternative approaches to valuation research and summarises the findings relating to four major current issues: fair value accounting for financial, tangible, and intangible assets, cash flows versus accruals, recognition versus disclosure, and international harmonisation of accounting standards. The summaries include identifying what standard setters and others would like to learn from research, what we have learned, and what is left to learn. The paper concludes with observations about future financial reporting academic research. 相似文献
66.
67.
Mary Chuenq 《广告大观》2008,(6):139-139
英特尔结缘阿里巴巴
随着移动互联网的发展,移动办公逐渐成为商务主流。如何与国际人群对接,加速普及移动办公的概念、技术和产品,是芯片创新领域的领先厂商英特尔以及整个产业所考虑的问题。 相似文献
68.
Regional wage differences in China appear to be persistent and even to have grown over the past two decades. We study potential explanations for this phenomenon. After adjusting for the difference in the cost of living across provinces, we find that some of the cross‐province differences in real wages could be related to the quality of labour, industry composition and geographic location of provinces. These factors, taken together, explain approximately half of the cross‐province real wage variation. Interestingly, we find that interprovincial government transfers have not offset regional wage differences during the time period we consider. We also demonstrate that interprovincial migration, while driven in part by levels and changes in wage differences across provinces, did not help offset these differences. These results are consistent with findings in the literature that cross‐province labour mobility in China is still limited. 相似文献
69.
Recent research indicates that attributes vary along multiple dimensions with implications for how trade-offs are resolved during choice. We present an exploratory study of the dimensionality underlying naïve subjects ratings of attributes on the characteristics commonly discussed in the literature on tradeoff resolution and decision difficulty. Factor analysis of attribute characteristic assessments indicates that subjects view decision attributes in a multi-dimensional fashion, including an importance/loss aversion dimension, an emotional potential/protection from tradeoffs dimension, and a cognitive difficulty dimension. These results suggest that a one-dimensional measure of attribute characteristics, such as a standard attribute importance rating, may obscure some factors determining individual responses to attributes during decision processing. However, the results also suggest that developing a relatively succinct set of scales in order to characterize the dimensions along with subjects response to attributes is a viable goal for future research. 相似文献
70.