The Content of Internet Advertisements and its Impact on Awareness and Selling Performance

ABSTRACT

This paper investigates the different relationships consumers build with anthropomorphised devices and how these relationships affect actual and intended future usage. An exploratory, three-week empirical study of 39 informants using voice controls on their smartphone uncovered a diversity of relationships that the informants built with such devices. We complement anthropomorphism theory by drawing on extended-self theorising to identify three primary roles that emerge from consumers’ interactions with these devices. Our findings theorise the distinct ways in which consumers perceive the object agency of anthropomorphised smart devices and how these perceptions impact the consumers’ engagement and future use intentions.     

Money on the move: Opportunities for financial service providers in the ‘third space’

Delivering financial services to customers on the move is an emerging imperative for the industry, as at present the services available do not meet the needs of customers. Such services could empower customers to control their own finances, at the same time as reducing costs for companies. Those in most need of such services require top line account updates at present, but also welcome the possibility of more advanced account management services. These services have the capacity greatly to improve relationships with customers; ‘guardian-services’ which monitor financial performance and respond accordingly will foster ‘good will’ and increase loyalty. While complex services requiring expert advice should remain branch based, new data-enabled mobile phones will establish new opportunities for service provision in the future.     

Service-learning: an innovative approach to teaching accounting: a teaching note

Service-learning allows students to enhance their learning through real-world applications of accounting concepts. This Teaching Note describes the service-learning process and the benefits to students, faculty, the university, the community, and the accounting profession. Quotations from students' reflective journals are used as illustrations regarding how students develop communication, leadership, strategic, and critical thinking skills. Practical issues for implementing and supervising service-learning projects are also given.     

Forecasting systemic impact in financial networks

We propose a methodology for forecasting the systemic impact of financial institutions in interconnected systems. Utilizing a five-year sample including the 2008/9 financial crisis, we demonstrate how the approach can be used for the timely systemic risk monitoring of large European banks and insurance companies. We predict firms’ systemic relevance as the marginal impact of individual downside risks on systemic distress. So-called systemic risk betas account for a company’s position within the network of financial interdependencies, in addition to its balance sheet characteristics and its exposure to general market conditions. Relying only on publicly available daily market data, we determine time-varying systemic risk networks, and forecast the systemic relevance on a quarterly basis. Our empirical findings reveal time-varying risk channels and firms’ specific roles as risk transmitters and/or risk recipients.